The World Cup as a Digital Commerce Funnel
8 Jun 26The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.
GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Buy Now, Pay Later Reshapes Loyalty Dynamics
10 Feb 26Consumers are demanding instant, personalised value, and BNPL is quickly becoming the gateway. As flexible payments blend seamlessly with rewards, a new loyalty battleground is emerging. The brands that move first will capture attention, earn engagement and shape the future of loyalty.
How AI is rewiring the traditional shopper funnel
24 Feb 26 | GMT: 08:00 AMWatch our webinar with Semrush where we explore how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing.
Generative AI is Revolutionising the Digital Shopper Journey
28 Jan 26As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.
Chart of The Month: Exploring Branding Challenges Amidst Social Media Fatigue
25 Sep 25Our latest Chart of The Month explores consumers' intentions towards social media engagement in the era of information overload, and the challenges this presents for brands.
The Definitive End of the De Minimis Tariff Exemption
3 Sep 25On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.
Retail Asia Summit 2025
Grand Ballroom, Level 6, One Farrer Hotel, Singapore 1 Farrer Park Station Rd, 217562 23 September 2025 08:30 SGTExplore future opportunities within Singapore's dynamic retail market.
Inviting Gen Z In to Shape the Future of E-Commerce
10 July 2025 18:00 GMTJoin us for an exclusive webinar where we'll uncover the online channels reshaping the FMCG landscape.
eCommerce Expo
Excel London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL 24 September 2025 09:30 GMTExplore all things eCommerce, from customer acquisition to logistics and operations, for two days filled with innovative content sessions, networking, and solution discovery.
eTail Germany 2025
Hotel Palace Budapester Str. 45 10787 Berlin 18 March 2025 08:00 CETeTail Germany is the DACH e-commerce and digital marketing conference for retailers and brands. Connect with heads of e-commerce, digital and marketing from the leading German retailers and brands.
Chart of the Month: Generational Divides in S-Commerce
23 Dec 24S-Commerce is seeing growth across platforms globally, but only some generations seem to engage with this emerging channel. As leading s-commerce retailers are still establishing themselves and this channel as a whole, a generational divide develops. Gen-Z and Millennial groups are far more eager to participate in this channel than their Gen X and Boomer peers.
How Tech Integration Continues to Reshape the Consumer Journey
23 Oct 24Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.
NRF'25 Retail's Big Show
Jacob K. Javits Convention Centre of New York, 429 11th Avenue, New York, NY 10001 12 January 2025 10:30 ETRetail’s Big Show has been on the pulse of the changing retail landscape, offering invaluable insights and a central hub for industry professionals.
Shoptalk Fall 2024
McCormick Place, Chicago. 2301 S Martin Luther King Dr, Chicago, IL 60616 16 October 2024 15:00 CTDigitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.
The Paris 2024 Olympics Sets the Gold Standard for Digital Engagement
13 Aug 24Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.
Retail Asia Forum 2024- Kuala Lumpur
The Intermark, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400 Kuala Lumpur, Federal Territory of Kuala Lumpur 27 June 2024 15:40 MYTThe Retail Asia Forum 2024 is not just an event—it's a strategic pivot point for retailers aiming to capture the hearts and wallets of a diverse and dynamic Asian consumer base.
eTail London 2024
QEII Conference Centre, Broad Sanctuary, London SW1P 3EE 25 June 2024 11:20 GMTSince 1999, eTail has been the gathering place for top retail leaders, serving as the hub for cutting-edge eCommerce and digital marketing strategies.