Digital Shopper

Back About 176 results
Article

The World Cup as a Digital Commerce Funnel

8 Jun 26

The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.

Rabia Yasmeen

Rabia Yasmeen

Article

GenAI Discovery and the Changing Shopper Funnel

23 Mar 26

AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers

Rabia Yasmeen

Rabia Yasmeen

Article

Buy Now, Pay Later Reshapes Loyalty Dynamics

10 Feb 26

Consumers are demanding instant, personalised value, and BNPL is quickly becoming the gateway. As flexible payments blend seamlessly with rewards, a new loyalty battleground is emerging. The brands that move first will capture attention, earn engagement and shape the future of loyalty.

Nadejda Popova

Nadejda Popova

Webinar

How AI is rewiring the traditional shopper funnel

24 Feb 26 | GMT: 08:00 AM

Watch our webinar with Semrush where we explore how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing.

Euromonitor International

Euromonitor International

Article

Generative AI is Revolutionising the Digital Shopper Journey

28 Jan 26

As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.

Bob Hoyler

Bob Hoyler

Article

Chart of The Month: Exploring Branding Challenges Amidst Social Media Fatigue

25 Sep 25

Our latest Chart of The Month explores consumers' intentions towards social media engagement in the era of information overload, and the challenges this presents for brands.

Paula Ferolla

Paula Ferolla

Article

The Definitive End of the De Minimis Tariff Exemption

3 Sep 25

On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.

Bob Hoyler

Bob Hoyler

Event

Retail Asia Summit 2025

Grand Ballroom, Level 6, One Farrer Hotel, Singapore 1 Farrer Park Station Rd, 217562 23 September 2025 08:30 SGT

Explore future opportunities within Singapore's dynamic retail market.

Quan Yao Peh

Quan Yao Peh

Event

Inviting Gen Z In to Shape the Future of E-Commerce

10 July 2025 18:00 GMT

Join us for an exclusive webinar where we'll uncover the online channels reshaping the FMCG landscape.

Michelle Evans

Michelle Evans

Event

eCommerce Expo

Excel London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL 24 September 2025 09:30 GMT

Explore all things eCommerce, from customer acquisition to logistics and operations, for two days filled with innovative content sessions, networking, and solution discovery.

Rabia Yasmeen

Rabia Yasmeen

Event

eTail Germany 2025

Hotel Palace Budapester Str. 45 10787 Berlin 18 March 2025 08:00 CET

eTail Germany is the DACH e-commerce and digital marketing conference for retailers and brands. Connect with heads of e-commerce, digital and marketing from the leading German retailers and brands.

Euromonitor International

Euromonitor International

Article

Chart of the Month: Generational Divides in S-Commerce

23 Dec 24

S-Commerce is seeing growth across platforms globally, but only some generations seem to engage with this emerging channel. As leading s-commerce retailers are still establishing themselves and this channel as a whole, a generational divide develops. Gen-Z and Millennial groups are far more eager to participate in this channel than their Gen X and Boomer peers.

Nina Valenti

Nina Valenti

Article

How Tech Integration Continues to Reshape the Consumer Journey

23 Oct 24

Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.

Marija Milasevic

Marija Milasevic

Event

NRF'25 Retail's Big Show

Jacob K. Javits Convention Centre of New York, 429 11th Avenue, New York, NY 10001 12 January 2025 10:30 ET

Retail’s Big Show has been on the pulse of the changing retail landscape, offering invaluable insights and a central hub for industry professionals.

Michelle Evans

Michelle Evans

Event

Shoptalk Fall 2024

McCormick Place, Chicago. 2301 S Martin Luther King Dr, Chicago, IL 60616 16 October 2024 15:00 CT

Digitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.

Michelle Evans

Michelle Evans

Article

The Paris 2024 Olympics Sets the Gold Standard for Digital Engagement

13 Aug 24

Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.

Rabia Yasmeen

Rabia Yasmeen

Event

Retail Asia Forum 2024- Kuala Lumpur

The Intermark, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400 Kuala Lumpur, Federal Territory of Kuala Lumpur 27 June 2024 15:40 MYT

The Retail Asia Forum 2024 is not just an event—it's a strategic pivot point for retailers aiming to capture the hearts and wallets of a diverse and dynamic Asian consumer base.

Quan Yao Peh

Quan Yao Peh

Event

eTail London 2024

QEII Conference Centre, Broad Sanctuary, London SW1P 3EE 25 June 2024 11:20 GMT

Since 1999, eTail has been the gathering place for top retail leaders, serving as the hub for cutting-edge eCommerce and digital marketing strategies.

Marija Milasevic

Marija Milasevic