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Session title: Top Five Digital Consumer Trends Defining the Industry
Session description: Out of the eight billion people in the world today, 64% use the internet, double the rate from a decade ago. Internet access has disrupted consumer life, including how they shop. Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This growing digital base needs to be at the centre of your retail strategy.
Technological advances will continue to reshape consumer behaviour. This presentation explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included touch on topics such as generative AI, recommerce, online budget hacks, the popular social network TikTok, and product returns. These trends demonstrate how online shopping continues to mature, improving the customer experience from the moment of discovery to potential product return.
Read the Top Five Digital Consumer Trends report.
Date and time of the EMI session: 25 June 2024, 11.20am-11.50am BST
Discount code for 20% off: EUROMONITOR
Discount code for 20% off: EUROMONITOR
Name and title of speaker involved: Marija Milasevic, Senior Consultant
Register HERE.