Lee Linthicum

Lee Linthicum Research Director - New Products

london

English

About Lee

Lee oversees the development of new market intelligence products at Euromonitor International. He works closely with clients to understand their market insight needs, and continuously evaluates new data sources and methodologies to develop new solutions that address our clients’ business problems.

Expertise

Most recently, Lee supported the launch of Euromonitor’s new platforms for Innovation, E-Commerce and Sustainability. He has also helped develop products to leverage Euromonitor’s web data extraction and data science capabilities, including Euromonitor’s e-commerce price and assortment tracking solutions. Lee is a seasoned market intelligence professional with more than two decades experience researching and delivering insights on global consumer goods from a category and retailing perspective. Prior to his current role, he managed Euromonitor’s research for the global food and pet care industries.

Related to E-commerce

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22 Jun 26

One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.

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Webinar

Navigating rapid AI adoption in European retail

15 Jun 26 | GMT: 12:00 PM

AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?

Euromonitor International

Euromonitor International

Article

The World Cup as a Digital Commerce Funnel

8 Jun 26

The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.

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