Soomin Seo Reseach Analyst
seoul
English, Korean
About Soomin
Soomin works as a Research Analyst in Euromonitor's Seoul office, across a diverse range of industries.
Expertise
Soomin's primary research focus is service and payments and retail industries in South Korea. Her research perspective is positively informed based on experiences living in both South Korea and the US. In her prior role, Soomin worked as a business development consultant at KOTRA's Chicago office. During that time, she gained research and marketing experience of the US, over multiple industries, including fmcg, automotive and other manufacturing industries.
Related to Digital Shopper
AI-Powered Commerce: What China’s Path Reveals About the West
22 Jun 26One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
Navigating rapid AI adoption in European retail
15 Jun 26 | GMT: 12:00 PMAI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
The World Cup as a Digital Commerce Funnel
8 Jun 26The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.
