Svetlana Uduslivaia Head of Research
chicago
English, Russian, Italian
About Svetlana
In her current role as a Head of Research, Svetlana oversees teams across four offices covering the Americas. In collaboration with research managers, Svetlana oversees research planning and strategic direction, client services in the region, in addition to managing content and data, staffing and resources.
Expertise
Based in Euromonitor’s Chicago office, Svetlana manages research teams across North and Latin America, providing client support and strategic insight on the latest industry and consumer trends and projections. In her previous roles with the company, Svetlana managed home and technology research, and served as Global Industry Manager for the tissue and disposable hygiene industries. In this capacity she engaged with clients, spoke at major international events, and provided insights and articles to the leading industry publications.
Related to Tissue and Hygiene
Unlocking Innovation in Vitamins and Dietary Supplements with Premium Health Claim Combinations
18 Jun 26As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
Jared Conway
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
29 May 26Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Miri Eliyahu
Lessons From Past Global Crises for the Iran War
27 Apr 26As the Iran war brings economic disruption to global consumer markets, Euromonitor looks back at previous crises – the 2008 global financial crisis, the COVID-19 pandemic and the war in Ukraine to understand how each of these crises changed consumer markets.
Camilla Butler