Taro Yamato

Taro Yamato Research Analyst​​

Consumer Electronics​ | Consumer Appliances​ | The Smart Home​

About Taro

Taro is a Research Analyst at Euromonitor International with a focus on home and technology. Based in Tokyo, he has more than two years of industry experience.

Taro’s primary research specialisation focuses on consumer electronics and consumer appliances in Japan. In addition to covering research and analytical content for Euromonitor publications, his opinion and insight have been requested and published in the Japanese press and other media. 

Taro also advises clients across home and technology industries, providing valuable insight into consumer behaviour and the overall direction of industry trends. 

Prior to Euromonitor, Taro worked in production management and sales for manufacturers, a background which has provided him the deep understanding of the Japanese market he brings to his current role.