Taro Yamato

Taro is a Senior Analyst at Euromonitor International with a focus on technology and finance content.

Taro’s primary research specialisation focuses on consumer appliances and electronics in Japan. In addition to covering research and analytical content for Euromonitor publications, his opinion and insight have been requested and published in the Japanese press and other media. Taro also advises clients across tech industries, providing valuable insight into consumer behaviour and the overall direction of industry trends. Prior to Euromonitor, Taro worked in production management and sales for manufacturers, a background which has provided him the deep understanding of the Japanese market he brings to his current role. He is based in the company's Tokyo office, where he has worked since 2018.