Kenya Cities Review

October 2023

Nairobi and Mombasa are emerging as vibrant economic hubs in South Africa, with Nairobi experiencing the fastest population increase between 2022 and 2027. Nairobi and Mombasa are also set to lead in digital connectivity among cities, while Eldoret is set to witness the highest increase in digital connectivity rates over the forecast period. However, Kenya’s cities will continue to face persistent challenges, including a global economic slowdown and rising inflationary pressures.

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Overview:

Kenya Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Kenya Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Kenya Cities Review market research report includes:

  • Major Kenya cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Kenya Cities Review in Kenya report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Kenya?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?
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Kenya Cities Review

HEADLINES

Nairobi, the most populous city in Kenya, remains an attractive destination for migrants
Eldoret is positioned for the most significant surge in internet connectivity rate
Incomes to rise in Mombasa, supported by prevalence of higher-value-added sectors
Nairobi to maintain top per capita spending, yet Mombasa to see the fastest growth
Nairobi is poised to continue as the primary driver of Kenya’s economy
Climate change related hazards is a growing concern for cities in Kenya
Summary 1 City Scorecard by Pillar 2022
Chart 1 Population in 2022 and Population Growth 2022-2027
Chart 2 Population by Age by City 2022
Chart 3 Average Household Size by City 2022
Chart 4 Population Density and Net Migration 2022
Summary 2 City Scorecard in Population Pillar 2022
Chart 5 Total Consumer Expenditure in Kenya by City 2022
Chart 6 Consumer Expenditure per Capita and Consumer Expenditure Growth 2022-2027
Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2022
Chart 8 Discretionary vs Necessity Consumer Expenditure 2022
Summary 3 City Scorecard in Consumer Expenditure Pillar 2022
Chart 9 Share of Households with Internet and Broadband Internet Access 2022
Chart 10 Possession of Digital Devices by City 2022
Summary 4 City Scorecard in Digital Consumer Pillar 2022
Chart 11 Disposable Income per Capita and Disposable Income Growth 2022-2027
Chart 12 Number of Households by Disposable Income Band 2022
Chart 13 Number of Households with Disposable Income Over USD150,000 2022-2027
Chart 14 Household Possession of Kitchen Durables by City 2022
Chart 15 Household Possession of Entertainment Electronics by City 2022
Chart 16 Household Possession of Other Durables by City 2022
Summary 5 City Scorecard in Wealth Pillar 2022
Chart 17 GDP per Capita in 2022 and Real GDP Growth by City 2022-2027
Summary 6 City Scorecard in Economy Pillar 2022
Chart 18 Economically Active Population in 2022 and Employed Population Growth by City 2017-2022
Chart 19 Labour Force Participation Rate and Unemployment by City 2022
Chart 20 Labour Productivity Value and Productivity Growth by City 2017-2022
Summary 7 City Scorecard in Labour Pillar 2022
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.

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