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Megatrends in India

September 2021

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in India.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in India report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in India report answers:

  • How is the consumer mindset in India changing? In India, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in India purchase decisions?
  • Where and how do consumers shop in India?
  • What health-related activities do consumers in India participate in?
  • What megatrends should I focus on in India (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
The drivers shaping consumer behaviour
Megatrends
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Government strengthens rural delivery with Grameen e-Store
Indian app use surpasses global average for most activities
App use strongest among Millennials
Indian consumers are generally wary of sharing personal data
Gen X are the most willing to share personal information online
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
The LaLiT brings premium at-home dining experience to customers
Most Indians value real world experiences
Gen X are the most likely to seek tailored experiences
Amid the pandemic, Indians have mainly socialised online
Safety, relaxation and nature are the top three travel features
Baby Boomers are the keenest to resume face-to-face activities
Middle class reset
ICICI Bank opens up its banking app to other bank users
Middle class Indians are among the least cautious shoppers
Baby Boomers are the most likely to lead a minimalist lifestyle
Sharing and swapping are more popular than buying used items
Gen Z are the most determined to achieve cost savings
Premiumisation
LujoBox offers luxury beauty boxes at affordable prices
Indians yearn for a simpler life
Gen X are the most individualistic cohort
Consumers are confident about their investments
Novelty or quality trump value for money across all categories
Shifting market frontiers
Koo: India’s answer to Twitter - surpasses three million users
Indians have a keen interest in foreign cultures and products
Two fifths of Gen Z expect to work abroad in future
Baby Boomers are the most focused on supporting local business
Shopping reinvented
IKEA targets mobile-centric consumers with new shopping app
Mobile shopping has overtaken other options
Indian shoppers like to engage with brands via social media
Millennials are most likely to follow companies’ newsfeeds
Sustainable living
Dung-based Ganesha idols provide eco-friendly alternative to plaster
Indians are willing to do their part to save the environment
Reducing food waste and plastics use are leading concerns
Political issues play a key part in buying decisions
Recyclable and biodegradable packaging are considered most sustainable
Wellness
Yoga Bar adds all-natural nut butters to its healthy snacks range
Indian consumers take a holistic approach to health and wellness
Gen X are the most likely to undertake regular exercise
Massage and yoga are top for mental wellbeing
Millennials are highly tech-focused when it comes to health
Consumers remain highly cautious about health and safety

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