Megatrends in the Philippines

October 2023

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Philippines.

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This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Philippines report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Philippines report answers:

  • How is the consumer mindset in Philippines changing? In Philippines, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Philippines purchase decisions?
  • Where and how do consumers shop in Philippines?
  • What health-related activities do consumers in Philippines participate in?
  • What megatrends should I focus on in Philippines (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Foodpanda launches pandago, its on-demand express delivery service
Tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Filipinos want easy access to stores
Lack of time to cook is driving growth in food deliveries
Digital living
City of Pearl to become the world’s biggest smart city
Video gaming is a favourite pastime among young Filipinos
Most consumers are protective of their personal data
Younger generations prefer to stay anonymous online
Friends and family remain the most trusted information source
Consumers expect more real-life activity
Diversity and inclusion
McDonald’s releases heartwarming sapphic commercial for Pride Month
Filipinos show strong support for charitable causes
Most Filipinos feel comfortable expressing their identity
Brand trust is important to shoppers
Experience more
Michael Cinco stages the Philippines’ first Metaverse Fashion Gala
Filipinos enjoy socialising both on- and offline
Relaxation and safety are the key priorities when travelling
Consumers are still more likely to enjoy real world than online experiences
AS Watson introduces AI-powered skin analysis tool at new flagship store
Younger generations are the most enthusiastic about virtual activities
Most Filipinos enjoy tailored experiences
Premium dog treat brand Zert continues to innovate
Most Filipinos desire a simpler lifestyle
Millennials are the most confident in their long-term investments
Health, quality and comfort are prized attributes
Pursuit of value
Digital finance app Lista PH helps consumers to budget and save
Baby Boomers are the most frugal cohort
Shoppers are worried about the rising cost of living
Filipinos are embracing the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
Levi’s enters experiential retail with next-gen store: its largest in Asia
Filipinos enjoy the shopping experience
S-commerce gains traction as part of the omnichannel experience
Generation X interact most with brands online
Sustainable living
BAMBUHAY develops t he first bamboo toothbrush that can be planted
Filipinos are highly concerned about global warming
Mindful consumption is on the rise
Reducing plastic use and food waste are top of mind for eco-conscious consumers
WTH Foods rolls out Umani, a new brand of frozen meat alternatives
Massage remains the principal antidote to stress
Filipinos take a keen interest in healthy eating
Consumers remain wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today

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Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.


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