In 2023, the government reformed its electric vehicles subsidy plan, considering factors like price, vehicle performance, warranty infrastructure and battery energy. This is set to boost the electric vehicle market, especially favouring local brands. Also, as people’s mindsets are shifting from ownership to sharing, the markets for car rental and shared mobility are expanding rapidly. In public transport, subway fares in greater Seoul increased for the first time in eight years in 2023.
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The mobility reports examine the changing dynamics of the traditional automotive industry and the transition towards alternative and low emission mobility as consumers, governments and businesses lay emphasis on sustainable transport.
Each mobility report covers six key topics:
Vehicle sales and ownership: Provides insights on the traditional automotive market, examining new car sales and registrations, sales by passenger car type and consumer preference for vehicle ownership.
Electric and alternative fuel vehicles: Analyses electric and alternative fuel passenger car registrations, as well as the legislative frameworks being introduced to incentivise consumer adoption of low emission vehicles.
Shared mobility: Explores the use of various shared mobility modes including ride hailing, ride sharing, scooter sharing, car sharing and bike sharing. Provides some insights on the legislative landscape in promoting shared mobility.
Car Rental: Evaluates the state of the traditional car rental market. This section covers the market size, channels, and types of car rental, as well as the competitive landscape.
Public transportation: Outlines the modes, usage, and consumer attitudes to public transport. Also studies the government initiatives being rolled out to modernise public transport fleets.
Autonomous vehicles and connectivity: Examines the penetration and market readiness of autonomous cars as well as consumer attitudes to self-driving vehicles. In addition, it provides an analysis of infrastructure, legislation, and government support of factors critical to the promotion of self-driving/autonomous cars.
Mobility
All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.
See All of Our DefinitionsThis industry report originates from Passport, our Mobility market research database.
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