Mobility in Taiwan

November 2023

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing businesses to innovate and drive to the market alternative means of travel. Other insights on transport expenditure, internet access and attitudes to autonomous vehicles can help companies to align corporate strategies and spot new opportunities.

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The mobility reports examine the changing dynamics of the traditional automotive industry and the transition towards alternative and low emission mobility as consumers, governments and businesses lay emphasis on sustainable transport. 

Each mobility report covers six key topics:

Vehicle sales and ownership: Provides insights on the traditional automotive market, examining new car sales and registrations, sales by passenger car type and consumer preference for vehicle ownership.

Electric and alternative fuel vehicles: Analyses electric and alternative fuel passenger car registrations, as well as the legislative frameworks being introduced to incentivise consumer adoption of low emission vehicles.

Shared mobility: Explores the use of various shared mobility modes including ride hailing, ride sharing, scooter sharing, car sharing and bike sharing. Provides some insights on the legislative landscape in promoting shared mobility.

Car Rental: Evaluates the state of the traditional car rental market. This section covers the market size, channels, and types of car rental, as well as the competitive landscape.

Public transportation: Outlines the modes, usage, and consumer attitudes to public transport. Also studies the government initiatives being rolled out to modernise public transport fleets.

Autonomous vehicles and connectivity: Examines the penetration and market readiness of autonomous cars as well as consumer attitudes to self-driving vehicles. In addition, it provides an analysis of infrastructure, legislation, and government support of factors critical to the promotion of self-driving/autonomous cars.

This report answers:

  • How have light vehicle sales performed in Taiwan?
  • What are the most popular types of light vehicles sold in Taiwan?
  • What is the market size of new electric vehicle registrations in Taiwan?
  • How are government policies influencing the transition to low-emission mobility in Taiwan?
  • Who is the leading shared mobility company in Taiwan?
  • How large is the car rental market in Taiwan?
  • How are consumers changing their attitudes to public transport in Taiwan and what are the prospects?
  • What are the chief regulatory and legislative developments in the autonomous vehicles and connected cars space?

Mobility in Taiwan


Market background
Chart 1 Light Vehicle Sales in Taiwan 2017-2027
Chart 2 Car Sales by Segment in Taiwan 2017-2027
Chart 3 Top Five Automotive Brands by Market Share in Taiwan 2017-2022
Chart 4 Top 10 Most Popular Light Vehicle Models in Taiwan 2022
Chart 5 New vs Second-Hand Car Purchase in Taiwan in the Coming Year 2023
Market background
Chart 6 Electric Car Registrations in Taiwan 2017-2027
Chart 7 Reasons for Not Buying an Electric Car in Taiwan 2023
Chart 8 EV Charging by Location in Taiwan 2023
Market background
Chart 9 Shared Mobility Gross Bookings by Type in Taiwan 2017-2027
Chart 10 Top Shared Mobility Brands by Market Share in Taiwan 2022 and Shares 2017-2022
Chart 11 Forecast Growth in Consumer Booking Value by Shared Mobility Type in Taiwan 2022-2027
Chart 12 Typical Mode of Commute Using Shared Services in Taiwan 2023
Chart 13 Anticipated Future Spending on Transportation by Mobility Mode in Taiwan 2023
Market background
Chart 14 Car Rental Sales in Taiwan and Year-on-Year Growth 2017-2027
Chart 15 Car Rental Share of Sales by Channel in Taiwan 2017-2027
Chart 16 Share of Car Rental Sales by Category in Taiwan 2017-2027
Chart 17 Car Rental Total Transactions and Average Spend per Transaction in Taiwan 2017-2027
Chart 18 Fleet Size and Year-on-Year Growth in Taiwan 2017-2027
Market background
Chart 19 Frequency of Public Transport Use for Commuting in Taiwan 2023
Chart 20 Frequency of Public Transport Use for Commuting by City Size in Taiwan 2023
Chart 21 Public Transportation Use in 2022 and Growth 2017-2022 in Select Cities
Chart 22 Number of Days per Week Commuting in Taiwan 2023
Market background
Chart 23 Attitudes to Autonomous Vehicles in Taiwan 2022
Chart 24 Road Injury Accidents 2017-2022 and Road Injuries by City 2022
Chart 25 Road Network by Country 2022
The following categories and subcategories are included:


      • Mini Cars
      • Small Cars
      • Medium Cars
      • Large Cars
      • Executive Cars
      • Luxury Cars
      • Sports Cars
        • Small SUVs and Crossovers
        • Compact SUVs and Crossovers
        • Medium SUVs and Crossovers
        • Large SUVs and Crossovers
        • Mini Multi Purpose Cars
        • Medium Multi Purpose Cars
        • Full-size Multi Purpose Cars
      • Pick-Ups
        • Small Vans
        • Medium Vans
    • Light Vehicle Sales: Autonomy Level 0
    • Light Vehicle Sales: Autonomy Level 1
    • Light Vehicle Sales: Autonomy Level 2
    • Light Vehicle Sales: Autonomy Level 3
    • Light Vehicle Sales: Autonomy Level 4
    • Light Vehicle Sales: Autonomy Level 5
    • Commercial Vehicles in Use
    • Passenger Cars in Use
    • Motorcycles and Mopeds in Use
    • Average Age of Vehicles in Use
    • Commercial Vehicle Production
    • Passenger Car Production
    • Motorcycles and Mopeds Production
    • Commercial Vehicle Registrations
    • Motorcycles and Mopeds Registrations
    • Passenger Car Registrations
    • Diesel Car Registrations
      • Battery Electric Car (BEV) Registrations
      • Plug-in Hybrid Electric Car (PHEV) Registrations
      • Hybrid Electric Car (HEV) Registrations
    • Bike Sharing
    • Car Sharing
    • Ride Hailing
    • Ride Sharing
    • Scooter Sharing
    • Electric Charging Stations: Normal
    • Electric Charging Stations: Fast
    • Electric Charging Stations: Ultra Fast
    • Electric Charging Station Density
  • Car Traffic Volume
    • Km Travelled by Air
    • Km Travelled by Rail
    • Km Travelled by Road
    • Distance Flown on Scheduled Flights
    • Average Annual Distance Travelled by Car
    • Price per 10 Litres of Automotive Diesel
    • Price per 10 Litres of Premium Unleaded Petrol
      • Business Car Rental
      • Leisure Car Rental
        • Car Rental Online Direct
        • Car Rental Online Intermediaries
      • Car Rental Offline


All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.

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Why buy this report?

  • Gain competitive intelligence on the current and future mobility and automotive trends
  • Track key industry opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales, and supply functions

This industry report originates from Passport, our Mobility market research database.




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