The surge in diet-related non-communicable diseases has led government authorities to take action, pushing the food industry to prioritise nutritional quality. Among the measures taken, front-of-pack labels have come to prominence, particularly in Europe. This report looks at nutritional choices from the perspective of both consumers and governments by giving insight into what consumers want versus what they eat, and how the food industry is responding to government regulation.
This report comes in PPT.
Consumers’ perception of healthy food is evolving in a way that a reduction in less healthy ingredients from the product recipes is not enough on its own. In line with the adoption of a more holistic approaches by consumers, nutrients providing specific health benefits, such as protein and fibre, are increasingly getting traction in consumers’ food choices.
Despite negative publicity and increasing consumer awareness, per capita per day purchasing of sugar and salt in packaged food increased over the review period and exceeded the daily recommended amount, especially in developed countries, where packaged food sales are high, in line with high rates of urbanisation.
Non-communicable diseases, such as obesity and heart disease, have increased around the globe, and poor diets in terms of nutrition quality are seen as one of the main contributors to this escalating issue. As a result, authorities have developed regulations mostly targeting highly processed packaged food products that are high in salt/fat/sugar, as well as guidelines recommending the correct daily intake of key nutrients in order to improve public health.
In response to the measures taken by the governments, such as front-of-pack labelling (FOP), many key players in the food industry have reformulated their signature brands to better comply with the restrictions and score higher in the rankings of nutrition profiling schemes, such as Nutri-Score in Europe.
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