Oksana Malynovska Research Director, Head of Health, Beauty and Fashion

About Oksana

Oksana is a Research Director at Euromonitor International with a focus on industry and consumer research in health, beauty, luxury and fashion. Based in London, she has more than 20 years of experience in these industries. ​

Oksana heads Euromonitor’s health, beauty, luxury and fashion research and thought leadership globally, as well as citations and copyright practice across the company. She is also actively involved in research methodology innovation.​

Oksana advises clients across these industries on purchasing and consumption patterns, as well as industry drivers, trends and developments. She has a special interest in forecasting and discourse of the crisis-driven changes in consumer behaviour.