Oksana Malynovska

Oksana Malynovska

Director of Insights

Singapore

English, Russian, Ukrainian

Oksana is a Global Director at Euromonitor. Her remit is driving research and building global insights covering industries, economies and consumers.

Oksana leads a team of experts to deliver market, category, economy and consumer intelligence. She also oversees company-wide work on citations globally. In her role, Oksana spends time on team building and people management, alongside research processes and methodology innovation, content and insight creation. She also works closely with commercial teams supporting various formats of client engagement.

Related to Health and Beauty

Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

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