Oksana Malynovska

Oksana Malynovska

Director of Insights

Singapore

English, Russian, Ukrainian

Oksana is a Global Director at Euromonitor. Her remit is driving research and building global insights covering industries, economies and consumers.

Oksana leads a team of experts to deliver market, category, economy and consumer intelligence. She also oversees company-wide work on citations globally. In her role, Oksana spends time on team building and people management, alongside research processes and methodology innovation, content and insight creation. She also works closely with commercial teams supporting various formats of client engagement.

Related to Health and Beauty

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

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Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

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Global Insight Manager: Beauty and Personal Care