Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by

Emerging Beauty Trends in Sub-Saharan Africa

Rubab Abdoolla Profile Picture
Rubab Abdoolla Bio

The coronavirus pandemic accelerated digitalisation in the beauty and personal care market in many Sub-Saharan African countries. In South Africa in particular, many premium beauty brands created platforms for virtual assistants to guide consumers on their shopping journey. On some websites, consumers are able to try products out by uploading a picture and applying beauty products to it. Across all African countries, consumers are spending more on hygiene products, but there is also a growing interest in improving the natural texture of the skin. Women are cutting down on colour cosmetics and looking at specific products that suit their skin requirements.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Uncovering C-Beauty: Growth Strategies and Market Outlook

C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital…

View Report

World Market for Beauty and Personal Care

The looming factors of high inflation, rising unit prices and strained supply chains became significant challenges for beauty and personal care, resulting in a…

View Report

Global Inflation Tracker: Q2 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More