No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Cape Town
English
Rubab researches beauty and fashion in sub-Saharan Africa. She works closely with a network of in country-analysts and trade contacts to ensure the accurate representation of data and analysis in this region. She also authors strategic content on beauty and fashion for additional regional insight.
Rubab has a keen interest in understanding the multicultural beauty market, and how inclusivity and diversity offer growth opportunities to businesses. Prior to her career at Euromonitor, Rubab worked in the finance industry for three years, where she focussed on North American and Middle Eastern markets.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
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