Rubab Abdoolla

Rubab Abdoolla

Consultant

Cape Town

English

Rubab researches beauty and fashion in sub-Saharan Africa. She works closely with a network of in country-analysts and trade contacts to ensure the accurate representation of data and analysis in this region. She also authors strategic content on beauty and fashion for additional regional insight.

Rubab has a keen interest in understanding the multicultural beauty market, and how inclusivity and diversity offer growth opportunities to businesses. Prior to her career at Euromonitor, Rubab worked in the finance industry for three years, where she focussed on North American and Middle Eastern markets.

Related to Health and Beauty

Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

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