Santiago
Spanish, Castilian, English
Jorge is a Consultant at Euromonitor International with a focus on home and technology industries.
Based in Euromonitor's Santiago office, Jorge commissions research for Argentina, Chile, Colombia and Peru, with home care and consumer appliances being his main areas of specialisation. Jorge advises companies with the strategic market information necessary for decision making, and also attending to their research needs through content and insight on the key topics most relevant to their industries.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.