No claim, no gain: Winning your category with irrefutable data
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Santiago
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Jorge is a Consultant at Euromonitor International with a focus on home and technology industries.
Based in Euromonitor's Santiago office, Jorge commissions research for Argentina, Chile, Colombia and Peru, with home care and consumer appliances being his main areas of specialisation. Jorge advises companies with the strategic market information necessary for decision making, and also attending to their research needs through content and insight on the key topics most relevant to their industries.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
For a category that many had written off as a fad, foldable phones are enjoying an unexpected renaissance. Samsung, Xiaomi and Apple have all converged on a new design philosophy in 2026, and the result is the first wave of foldables that genuinely feel like products rather than prototypes.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.