Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by

Fashion Friday: Rihanna's Fenty and the New Era of Luxury

Lorna Hennelly Profile Picture
Lorna Hennelly Bio

As luxury brands struggle to stay relevant, many of these brands are now recognizing how important millennial consumers are. Young, affluent consumers are taking cues from casual streetwear, demand newness, and expect brands to reflect their ideals. Rihanna's Fenty Maison marks a number of firsts for LVMH specifically, including LVMH's first original brand created by a woman. Partnering with Rihanna was a particularly smart move for the company, as she champions inclusivity in everything she does. The new brand is a natural step in the evolution of the new era of luxury.

Learn more about Rihanna's new venture with LVMH.

Interested in more insights? Subscribe to our content

Latest Insights

The New Plant-Based Craze in Fashion

Marguerite Le Rolland 04 August 2022

LuxuryLab Global

Euromonitor International 23 May 2022

Shop Our Reports

Sportswear in Western Europe

Sportswear in Western Europe saw a marked decline in sales in 2020, when Coronavirus (COVID-19) restrictions negatively impacted the overall apparel and…

View Report

Cities Household Necessities Spending Index

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items,…

View Report

New Consumer Landscape: Rethinking Consumer Industries

The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More