Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify, and the rising importance of Generation Z as they enter mid-life will have substantial implications for businesses. The significance of households with children is expected to decline as singletons become more prominent in the household composition.
This report comes in PPT.
Mobility of people across borders grows, driven by social, political and economic factors. The large influx of Ukrainian refugees in 2022 has significantly affected Poland's demographic composition, which is becoming increasingly diverse. Growing foreign populations elevate the need for various products and services that could ensure better integration into their new communities.
The middle class faces increasing challenges due to rising inflation and the cost-of-living crisis. While they may not be living paycheck to paycheck, they still have to balance their budgets and prioritise their spending to maintain their desired lifestyle.
As the largest generation in Poland, Millennials are taking centre stage reshaping how businesses play in the market. Their tech-savviness, appreciation of other cultures and openness to novelty products and services are driving changes in consumer behaviour and expectations, challenging traditional business models and strategies.
Consumers are looking for ways to manage their budgets during high inflation and rising costs. Consumers actively compare prices and shop around to find the best deals. They may utilize online platforms, price comparison websites or visit multiple stores to identify affordable options for the items they need. They prioritise essential needs such as food, housing, and utilities over discretionary spending.
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