Samsung Corp in Consumer Electronics

March 2022

Samsung enjoyed a stellar 2021, as high demand continued to be driven by pandemic-related interest in TVs, smart wearables or headphones. To fight Chinese competition especially in smartphones, Samsung brings affordable 5G lines of smartphones, targeting tech-savvy but value-seeking consumers. Understanding the power of cross-selling and keeping consumers in one ecosystem, Samsung invests in Samsung Galaxy Ecosystem and services development, as a reaction to its closest rival Apple.

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Overview:

Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of Play

Top companies at a glance
Samsung’s global footprint
Company overview
Growth decomposition
Revenue is soaring in 2021 after the initial pandemic shock

Exposure To Future Growth

Exposure to growth
Projected rankings

Competitive Positioning

R elative performance
Key categories and markets
Key brands
Samsung and Apple: two strategies on production and diversification

Market Assessment

Samsung takes on three-price point strategy in smartphones
Samsung’s potential in across-divisions ecosystem is not yet fully met
From consumer products to entertainment and services
LG’s OLED TVs market dominance could be challenged with QD-OLED
Samsung struggles to differentiate itself in TWS earbuds
Samsung stresses sustainability with Galaxy For The Planet

Key Findings

Key findings

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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