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Samsung Corp in Consumer Electronics

March 2022

Samsung enjoyed a stellar 2021, as high demand continued to be driven by pandemic-related interest in TVs, smart wearables or headphones. To fight Chinese competition especially in smartphones, Samsung brings affordable 5G lines of smartphones, targeting tech-savvy but value-seeking consumers. Understanding the power of cross-selling and keeping consumers in one ecosystem, Samsung invests in Samsung Galaxy Ecosystem and services development, as a reaction to its closest rival Apple.

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This report comes in PPT.


Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Samsung’s global footprint
Company overview
Growth decomposition
Revenue is soaring in 2021 after the initial pandemic shock
Exposure to growth
Projected rankings
R elative performance
Key categories and markets
Key brands
Samsung and Apple: two strategies on production and diversification
Samsung takes on three-price point strategy in smartphones
Samsung’s potential in across-divisions ecosystem is not yet fully met
From consumer products to entertainment and services
LG’s OLED TVs market dominance could be challenged with QD-OLED
Samsung struggles to differentiate itself in TWS earbuds
Samsung stresses sustainability with Galaxy For The Planet
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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