Samsung Corp in Consumer Electronics

April 2021

Samsung remains as the global leader in consumer electronics due to a wide array of categories as well as strategic investment decisions regarding both products and markets. Although Samsung’s position in developing markets is under threat due to the aggressive push by affordable Chinese players. The opportunities in developed markets, for Samsung’s goal to improve company margins via its premium ranges, strengthen in 2020.

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Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
Samsung’s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Exposure to growth
Projected rankings

Competitive Positioning

R elative performance
Key categories and markets
Key brands

In-Home Consumer Electronics

In-home electronics sales by region
Top countries by category
Hometainment as a driver for in-home electronics

Portable Consumer Electronics

Portable electronics sales by region
Top countries by category
Projected portable consumer electronics sales

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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