Samsung enjoyed a stellar 2021, as high demand continued to be driven by pandemic-related interest in TVs, smart wearables or headphones. To fight Chinese competition especially in smartphones, Samsung brings affordable 5G lines of smartphones, targeting tech-savvy but value-seeking consumers. Understanding the power of cross-selling and keeping consumers in one ecosystem, Samsung invests in Samsung Galaxy Ecosystem and services development, as a reaction to its closest rival Apple.
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Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.See All of Our Definitions
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