Samsung Corp in Consumer Electronics

September 2023

Samsung remains the number one player in consumer electronics globally. However, it is seeing strong competition from both Apple and Chinese players like BBK and Xiaomi in smartphones. The company will look to a slew of mid-year launches in 2023 – including the Galaxy Flip5 and Fold5 and the Galaxy Tablet S9 series – to revitalise its performance in the industry as it moves into the forecast period.

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This report comes in PPT.


Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Samsung Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Smartphones dominate Samsung’s consumer electronics sales
Executive summary
Samsung remains the number one consumer electronics player globally
Samsung leads the regional markets in Western Europe and Latin America
Strong competition from both Apple and the Chinese players BBK and Xiaomi
Value growth coming mostly from market momentum
Falling revenues to be turned around by new product launches in July 2023?
Smartphones will account for the bulk of Samsung’s new sales
Samsung expected to maintain its leading position in consumer electronics
Shenzhen Zhixin New Information Technology makes major gains
Samsung’s main competitor overlap remains with Apple
Services revenues increasingly important for Apple
Samsung’s key categories and markets
Samsung’s key brands
Apple and Samsung take different approaches to being content/service providers
Samsung pushing the ecosystem approach
Samsung aiming for Net Zero by 2050
Asia Pacific continues to lead Samsung’s portable consumer electronics sales
Mobile phones dominate Samsung’s portable consumer electronics sales
Fifth-generation smartphones to help boost sales in the coming years
North America is Samsung’s biggest computers and peripherals region
Sales of tablets outweigh those of monitors in all but China for Samsung’s top 10 markets
New Galaxy Tab S9 series should help drive Samsung’s tablet sales
Asia Pacific leads in in-home electronics for Samsung
Home video – televisions – dominate sales in all of Samsung’s top 10 countries
US and Australia expected to offer strong returns in OLED TV sales
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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