Samsung Corp in Consumer Electronics

Company Profile

About This Report

Mar 2019

Samsung is the market leader in consumer electronics but the company is facing strong competition from other companies. Can Samsung continue its dominance or will it falter under pressure from Huawei and other Chinese companies?

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Samsung Corp in Consumer Electronics

Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the In-Car Entertainment market and the global economy.

Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Samsung Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our In-Car Entertainment research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Executive summary

State of Play

Top companies at a glance: Samsung dominates the market
Samsung Corp’s global footprint
Company overview: market leader is losing share
Harman’s acquisition is a long-term game plan
Samsung is fighting back in India

Exposure to Future Growth

Brazil and LCD TVs offer hopes for Samsung
Samsung to remain market leader despite intense competition
Consumers are buying premium TVs which will benefit Samsung
A (small) slice of mobile payment revenue via Samsung Pay
Samsung can leverage JBL and other premium audio brands

Competitive Positioning

The rise of Chinese manufacturers in the mobile arena
Competitor overlap: Samsung is the runaway leader
Key categories and markets: leader in mobile phones and home video
Key brands: new acquisitions are premium brands

In-Home Consumer Electronics

In-home consumer electronics sales by region
Top countries by Category

Portable Consumer Electronics

Portable consumer electronics sales by region
Top countries by category

Key Findings

Executive summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)