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Strategy Briefing

Strategies for Expanding into Emerging Markets with E-commerce

34 pages, Apr 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This global briefing presents five strategic considerations for assessing and expanding into emerging and developing countries. It identifies market characteristics and indicators specific to emerging and developing countries that retailers and manufacturers should understand when selecting a market for entry. Company examples demonstrate how successful retailers have effectively entered emerging markets by navigating local conditions and consumer preferences.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Global e-commerce opportunity

Global internet retailing sales are set to increase by a 12% CAGR from 2016 to 2021, compared with just 2% for store-based channels. With internet use growing rapidly across much of the world, retailers and manufacturers have an unprecedented opportunity for international expansion through digital channels.

Emerging markets as a target for growth

Driven by young populations, increasing rates of device ownership and growing comfort with technology, emerging markets will increasingly be a target for both domestic companies looking to get ahead of e-commerce growth, as well as international companies seeking to grow their footprints.

Understanding unfamiliar markets and strategies

Companies launching online sales in a market for the first time will need to consider the existing strategic landscape, along with factors such as the present state of e-commerce development and preferred devices for internet retailing.

Varied payment preferences and barriers

With cash the dominant method of payment in most key emerging markets, retailers and manufacturers seeking to sell online will need to develop an effective payment strategy to accept the full range of payment methods which consumers in that market expect.

Logistics environment presents challenges and opportunities

Emerging markets often bring a host of challenges associated with delivery and returns not seen in the same way in markets such as Japan and the UK. Difficulties may include poor infrastructure and significant traffic. Internet retailers must think creatively about a logistics strategy that builds trust in shopping online in a cost-effective way.

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Introduction

Scope

Key findings : Strategies for e-commerce expansion

Know Your Target Market: Demographic and Income

E-commerce goes global

Growing connectivity

Expansion of the middle-classes

Rise of the millennial consumer

Consider the Digital Landscape

Consumers connecting online

Company example: Amazon Vakrangee

More mobile devices in more hands

Assess the Strategic Status Quo

Market development and the competitive landscape

Evaluating market conditions and adapting to local characteristics

Company example: MercadoLibre

Understanding consumer channel preferences

Understand Payment Preferences

The payments dilemma

Company example: Lazada

The paradox of accepting cash

Company example: Oxxo

Cash is not a panacea

Limitations of cash

Company example: Falabella

Adapt to the Logistics Environment

Consumer expectations for logistics

Company example: Alibaba

The operational environment

Company example: Konga

Rural opportunities

conclusion

Looking ahead

Why buy this report?

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Megatrends

Strategy Briefing

Strategies for Expanding into Emerging Markets with E-commerce

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Global e-commerce opportunity

Emerging markets as a target for growth

Understanding unfamiliar markets and strategies

Varied payment preferences and barriers

Logistics environment presents challenges and opportunities

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings : Strategies for e-commerce expansion

Know Your Target Market: Demographic and Income

E-commerce goes global

Growing connectivity

Expansion of the middle-classes

Rise of the millennial consumer

Consider the Digital Landscape

Consumers connecting online

Company example: Amazon Vakrangee

More mobile devices in more hands

Assess the Strategic Status Quo

Market development and the competitive landscape

Evaluating market conditions and adapting to local characteristics

Company example: MercadoLibre

Understanding consumer channel preferences

Understand Payment Preferences

The payments dilemma

Company example: Lazada

The paradox of accepting cash

Company example: Oxxo

Cash is not a panacea

Limitations of cash

Company example: Falabella

Adapt to the Logistics Environment

Consumer expectations for logistics

Company example: Alibaba

The operational environment

Company example: Konga

Rural opportunities

conclusion

Looking ahead

Why buy this report?

Want to find out more about this report?

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