In 2022, the combination of COVID-19, geopolitical tensions and increased climate events deepened disruptions to food supply. Combined with mounting health and sustainability pressures, the context invites food players globally to rethink ingredient sourcing and offerings. Aside from helping to tame more volatile costs, diversifying ingredients can help meet nutritional needs among consumers, whilst aligning with regulatory changes and even contributing to more sustainable business models.
This report comes in PPT.
The COVID-19 pandemic, the war in Ukraine and economic sanctions on Russia have shaken the mechanics of food inflation globally and caused commodities like food ingredients to experience lingering higher prices. In most markets, food players need to challenge their ingredients’ cost effectiveness and/or elevate margins through a more indulgent recipe.
In parallel with the unabated rise of clean label foods, consumers’ appetite for natural ingredients that promise better functioning body and mind will grow even stronger. Food manufacturers will need to approach both trends in tandem whilst delivering the relevant mouthfeel through novel sensorial aspects such as shape, texture and/or size.
Across many key markets worldwide, regulatory bodies are following stricter approaches on nutrition labelling and food sustainability. Brand owners can not just anticipate but lead the change by investing in reformulations that align with their key markets’ governmental policies – notably, when it comes to sugar/fat/salt content and their ingredients’ resource intensiveness.
As more and more major climate events prove increasingly devastating for food businesses across regions, the sustainability of ingredients has yet again gained importance in food producers’ long-term success. Resilient crop choices, resource-efficient ingredients and regenerative agriculture are some of the most strategic priorities to have in the selection and sourcing of future food ingredients.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
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