Following a fluctuating performance as a result of the COVID-19 pandemic, watches are expected to show positive growth in current value terms over the forecast period, with high watches leading the way. By contrast, basic and mid watches will see a slower recovery, with sales not expected to return to pre-pandemic levels until 2024/2025.
During the first half of the review period, smart wearables grew considerably in Italy, a trend that continued throughout the COIVID-19 pandemic, thanks to growing levels of health awareness amongst consumers and technological improvements and new product launches by the leading players. In the high segment, notable new product launches included Tambour Horizon Light Up, the third generation of Louis Vuitton’s connected watch offering.
Despite the continued importance of physical retailing to high watches especially, e-commerce is expected to continue to grow over the forecast period. Many brands are investing in the expansion or improvement of their digital sales services, resulting in a better e-commerce shopping experience.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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