Traditional and Connected Watches in Italy

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional and Connected Watches industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional and Connected Watches in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional and Connected Watches in Italy?
  • Which are the leading brands in Traditional and Connected Watches in Italy?
  • How significant is tourism in determining sales and demand for Traditional and Connected Watches in Italy?
  • How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Italy?
  • In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?
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Traditional and Connected Watches in Italy - Category analysis

KEY DATA FINDINGS

Sales of watches edge towards pre-pandemic levels in 2022
Traditional high watches benefit from the return of tourists, although Rolex suffers from supply issues
Rolex continues to lead watches, despite supply issues
High watches to benefit from their status as a stable investment, as well as the return of tourism
Dynamic growth for smart wearables, which will benefit from rising demand among health-conscious consumers
Manufacturers will strive to offer omnichannel experiences
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 5 Sales of Traditional Watches by Type: Volume 2017-2022
Table 6 Sales of Traditional Watches by Type: Value 2017-2022
Table 7 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 8 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 13 Sales of Connected Watches by Type: Volume 2017-2022
Table 14 Sales of Connected Watches by Type: Value 2017-2022
Table 15 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 16 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 21 Distribution of Traditional Watches: % Value 2017-2022
Table 22 Distribution of Connected Watches: % Value 2017-2022
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 28 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 29 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 30 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 31 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 32 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 33 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 34 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027

Personal Accessories in Italy - Industry Overview

Personal accessories in 2022: The big picture
Return of pre-pandemic lifestyles boosts growth, but sales suffer from absence of Chinese and Russian tourists
Rolex struggles to meet demand, while Pandora sees buoyant growth, following investment in omnichannel services
Return to brick-and-mortar outlets
What next for personal accessories?
Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
Table 36 Sales of Personal Accessories by Category: Value 2017-2022
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Traditional and Connected Watches

        • Basic Mechanical Watches
        • Mid Mechanical Watches
        • High Mechanical Watches
        • Basic Quartz Analogue Watches
        • Mid Quartz Analogue Watches
        • High Quartz Analogue Watches
        • Basic Quartz Digital Watches
        • Mid Quartz Digital Watches
        • High Quartz Digital Watches
        • Basic Quartz Analogue Watches
        • Basic Quartz Digital Watches
        • Basic Mechanical Watches
        • Mid Quartz Analogue Watches
        • Mid Quartz Digital Watches
        • Mid Mechanical Watches
        • High Quartz Analogue Watches
        • High Quartz Digital Watches
        • High Mechanical Watches
        • Basic Activity Watch (Analogue)
        • Mid Activity Watch (Analogue)
        • High Activity Watch (Analogue)
        • Basic Activity Watch (Digital)
        • Mid Activity Watch (Digital)
        • High Activity Watch (Digital)
        • Basic Smart Wearables
        • Mid Smart Wearables
        • High Smart Wearables
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This report originates from Passport, our Traditional and Connected Watches research and analysis database.

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