Traditional and Connected Watches in China

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional and Connected Watches industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional and Connected Watches in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional and Connected Watches in China?
  • Which are the leading brands in Traditional and Connected Watches in China?
  • How significant is tourism in determining sales and demand for Traditional and Connected Watches in China?
  • How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in China?
  • In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?
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Traditional and Connected Watches in China - Category analysis

KEY DATA FINDINGS

The evolution and growing appeal of connected watches
Embracing youth and digital marketing
Domestic brands and niche international players are capturing sales
Embracing femininity: The surge of luxury watch brands in the Chinese market post-pandemic
Table 1 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 2 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 5 Sales of Traditional Watches by Category: Volume 2018-2023
Table 6 Sales of Traditional Watches by Category: Value 2018-2023
Table 7 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 8 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 9 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 10 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 13 Sales of Connected Watches by Category: Volume 2018-2023
Table 14 Sales of Connected Watches by Category: Value 2018-2023
Table 15 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 16 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 18 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 19 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 20 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 21 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 22 Distribution of Connected Watches by Format: % Value 2018-2023
Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 28 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 32 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028

Personal Accessories in China - Industry Overview

Personal accessories in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 35 Sales of Personal Accessories by Category: Volume 2018-2023
Table 36 Sales of Personal Accessories by Category: Value 2018-2023
Table 37 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 38 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 40 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 41 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 42 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 43 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Traditional and Connected Watches

        • Basic Mechanical Watches
        • Mid Mechanical Watches
        • High Mechanical Watches
        • Basic Quartz Analogue Watches
        • Mid Quartz Analogue Watches
        • High Quartz Analogue Watches
        • Basic Quartz Digital Watches
        • Mid Quartz Digital Watches
        • High Quartz Digital Watches
        • Basic Quartz Analogue Watches
        • Basic Quartz Digital Watches
        • Basic Mechanical Watches
        • Mid Quartz Analogue Watches
        • Mid Quartz Digital Watches
        • Mid Mechanical Watches
        • High Quartz Analogue Watches
        • High Quartz Digital Watches
        • High Mechanical Watches
        • Basic Activity Watch (Analogue)
        • Mid Activity Watch (Analogue)
        • High Activity Watch (Analogue)
        • Basic Activity Watch (Digital)
        • Mid Activity Watch (Digital)
        • High Activity Watch (Digital)
        • Basic Smart Wearables
        • Mid Smart Wearables
        • High Smart Wearables
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This report originates from Passport, our Traditional and Connected Watches research and analysis database.

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