The rate of growth in retail constant value sales of traditional and connected watches will accelerate over the forecast period, with sales expected to exceed their pre-pandemic level by 2026. Improving economic conditions and a continued recovery in inbound tourism will be key to this.
Due to the high penetration of smartphones, watches are no longer the primary instrument that many consumers rely on to keep time. Many of them, especially younger consumers, consider wearing a watch to be inconvenient.
As demand for them is much less mature, connected watches will continue to significantly outperform traditional watches during the forecast period, with smart wearables performing particularly strongly. Ever-more-sophisticated health-monitoring features and an ageing population will be key to this: By the end of the forecast period, close to half of the total population of Spain will be aged over 50 years.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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