With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional and lifestyle spectrum. Exploring white spaces, category adjacencies and tech integration, alongside fostering inclusivity and accessibility, are critical to maximising value for the consumer, society and business.
This report comes in PPT.
Growing equality and empowerment movements have revealed the diverse and inter-connected dimensions of women’s health, though disparities in awareness, technology and access have challenged businesses to be agile and sustain business alignment in the face of an evolving landscape.
Increased recognition of the multi-faceted health needs across women’s life-stage transitions reinforces a holistic care mindset encompassing the physical, nutritional and emotional need-state spectrum, reorientating business vision towards adjacencies and white spaces.
Awareness deficiencies and societal taboos, paired with prioritisation of mental wellbeing as an integral health pillar, especially among the younger age groups, necessitate a purpose-driven, inclusive corporate stance and an empathetic brand narrative, which can further loyalty and mass acceptance.
Broader consumer preferences of self-empowerment over symptom management in isolation favour health solutions positioned around routines, occasions and lifecycles, from puberty and fertility to menopause and beyond, with new consumer occasions creating new opportunities for types of solution mix and brand communications.
Demand for health ownership, coupled with tech advancements, reinforces the rise of tech-driven solutions and business models that enable a more personalised approach to health management, with wearable tech at the forefront, while more advanced diagnostics and medicine delivery are on the verge of breakthroughs.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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