Voice of the Consumer: Lifestyles Survey 2022: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
This report comes in PPT.
Still concerned by inflation and stubbornly high prices, global consumers remain focused on value and cost-cutting, making clever and informed decisions intended to make their money go further while avoiding too many compromises.
When engaging in their daily work, leisure and other activities, consumers continue to embrace newly acquired flexibility, forgoing the strict preset schedules of the past and choosing instead to follow a range of new lifestyle options and rhythms that suits their needs best.
During the pandemic many consumers found themselves questioning traditional life/career paths. Now, whether facing uncertainty or exploring new opportunities, many ambitious consumers are stepping out of their comfort zones and investing time and resources in learning new skills and/or enhancing others in order to future-proof their lives.
Consumers have strong expectations regarding trust and the authenticity of the products and services they use and they are quickly frustrated by surprises or deviations. Companies must continuously up the ante, relentlessly pursuing greater transparency and promoting their values and credentials in critical areas such as labour conditions and sustainability.
Recent unsettling economic, political and public health events are adding to already high stress levels and consumers have been reminded of the importance of good mental health. Alongside those seeking out traditional remedies, many are broadening their search for solutions by adopting more tailored practices such as mindfulness and similar self-support programmes.
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