Voice of the Industry: Consumer Health 2022

September 2022

This report highlights the results of Euromonitor’s Voice of the Industry: Consumer Health 2022 survey, alongside commentary and context from Euromonitor International experts.

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Key Findings

Overview of key trends influencing consumer health industry

Sales through e-commerce is viewed as the most influential trend in 2021 and next five years.

Consumers prioritising product features tied to safety, efficacy and trust will continue to be as important to consumers in the next five years as in 2021.

Sustainability trends will gain importance in the next five years.

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Survey overview
Overview of key trends influencing consumer health industry
Trends that influenced the industry in 2021
Trends influencing the industry in the next five years
Industry respondents planning for recurring COVID waves
Sustainability and ethical considerations finally rising in influence in consumer health
Plant-based and natural alternatives expected to be drivers of growth across most regions
New formats and ingredients lead in new product developments in 2021/2022
Inflation dominates 2022 growth expectations in consumer health
To what extent have the following factors impacted your company in the past 12 months?
Companies balance several responses to inflation
E-commerce expected to extend gains in consumer health sales
How do you expect retail value shares to perform in…?
Respondents company focus (1/2)
Respondents company focus (2/2)

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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