Voice of the Industry: Consumer Lifestyles 2022

Delivery

This report comes in PPT.

Key findings

Focus on growth based on innovation and investigating and making the most out of new sales channels

Concerns about rising inflation and the boost in the cost of living are prompting consumers to focus their attention on obtaining value and getting the most from their money.

The ongoing shift to a hybrid work-from-home model is resulting in consumers enjoying a more fulfilling work-life balance

Consumers are increasingly looking for solutions that will help them to simplify their day-to-day lives. While convenience is still important, finding more time to enjoy life and reducing stress are even better.

Demand for products and services that simplify consumers’ lives eclipses demand for convenience

The successful implementation of hybrid working models remains a key challenge for many businesses. Demand for products and services that fit the requirements of people working in multiple locations, including in offices or other central workplaces, homes or a variety of third spaces, will continue to grow and evolve.

Value for money remains the top priority for consumers as they are concerned about rising prices

Businesses are finding that they can maximise revenue growth by finding new ways to engage with their core audience. They must also continuously monitor consumers' perception of their products and services and consistently add value.

Businesses are focusing on enhancing digital interaction with consumers and engaging shoppers more creatively on the path to purchase

Companies are focusing their attention on building their engagement with their online community as they feel that this will have an influential impact on their sales over the coming months.