This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in companies spanning industries and geographies.
This report comes in PPT.
Concerns about rising inflation and the boost in the cost of living are prompting consumers to focus their attention on obtaining value and getting the most from their money.
Consumers are increasingly looking for solutions that will help them to simplify their day-to-day lives. While convenience is still important, finding more time to enjoy life and reducing stress are even better.
The successful implementation of hybrid working models remains a key challenge for many businesses. Demand for products and services that fit the requirements of people working in multiple locations, including in offices or other central workplaces, homes or a variety of third spaces, will continue to grow and evolve.
Businesses are finding that they can maximise revenue growth by finding new ways to engage with their core audience. They must also continuously monitor consumers' perception of their products and services and consistently add value.
Companies are focusing their attention on building their engagement with their online community as they feel that this will have an influential impact on their sales over the coming months.
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