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Leveraging Product Claims to Build a Successful Brand Strategy


To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.

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Beauty and Personal Care in Taiwan

In 2022, beauty and personal care maintained slow retail volume growth, and also saw solid current value growth. With a surge in COVID-19 cases in the first…

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Eyewear in Thailand

Demand for eyewear in Thailand has rebounded rapidly since the reopening of the country following pandemic-related restrictions, with consumers eager to acquire…

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Beauty and Personal Care in Austria

Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return…

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