Estée Lauder Cos Inc in Beauty And Personal Care

August 2022

Estée Lauder Cos Inc returned to growth in 2021, outpacing the global beauty and personal care industry. The focus on skin health paid off with skin care continuing to gain momentum over 2020-2021. While colour cosmetics, a key category for the company, remained below 2019 levels in 2021 globally, loosening restrictions and a looming “make-up renaissance” give more positive prospects moving forward. China continued growing in importance despite temporary pandemic related disruptions, while pent-

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Overview:

Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Estée Lauder Cos Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of play

Estée Lauder Cos Inc ranks fourth globally in beauty and personal care
Asia Pacific overtakes North America as largest region for sales in 2021
Skin care remains leading category ahead of colour cosmetics in 2021
Growth in market momentum uplifts 3-year performance

Exposure to future growth

Gains in facial skin care and colour cosmetics drive growth in the US and China
Estée Lauder Cos Inc maintains its fourth ranking in 2021
US shows recovery in company’s geographical significance amid stagnation in China
Despite temporary 2022 troubles for China, positive long-term trends encourage investment
Travel retail flourishes boosted by domestic flows in China
Efforts to increase digital capabilities focus on social commerce and livestreaming
Success of digitalisation efforts prompts exploration of virtual reality
More holistic and value driven environmental and social vision

Competitive positioning

Estée Lauder Cos Inc’s 2020 growth is faster than the industry
Rising demand for premium beauty and colour cosmetics to uplift future growth
Consumer perceptions of top Estée Lauder brands
Inflation challenges in the US could slow online pricing strength recovery in 2022
Estée Lauder Cos Inc’s portfolio strength is in skin care
Estée Lauder, Clinique and Mac have largest presence in key markets
Clean beauty and wellness claims rise in priority, with sustainability set to follow

Skin care

Estée Lauder Cos Inc ranks second globally in skin care
Acne treatments and anti-agers propel skin care gains
E-commerce festivals drive momentum in China, while opportunities in US mass retail are explored
Company responds to growing demand for price accessibility and natural offerings

Colour cosmetics

Company maintains second position globally in colour cosmetics
Artistry brands lead sluggish colour cosmetics recovery
Changing make-up aesthetics and routines could challenge future sales

Fragrances

Growth prospers in largest fragrances market, North America
Appetite for premium fragrances benefits Jo Malone London
Best fragrance prospects are in China and the US, especially in unisex
Company responds to demand for luxury fragrances with emotional benefits

Key findings

Key Findings

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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