Estée Lauder Cos Inc in Beauty and Personal Care

September 2023

Estée Lauder Cos Inc decelerated in value sales in 2022, but made notable gains in North America and Western Europe. The extended lockdown restrictions in Asia Pacific played a considerable role in Estée Lauder Cos Inc’s mixed global performance, with many key categories like skin care and colour cosmetics seeing a decline in value compared to 2021. Focus on premiumisation and social responsibility continue to be driving themes in company strategy throughout 2022 and into 2023.

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This report comes in PPT.


Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Estée Lauder Cos Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key findings
Estée Lauder Cos Inc maintains its fourth position globally in 2022
North America reclaims position as largest region, following decline in Asia Pacific sales
US and China remain Estée Lauder Cos Inc’s largest markets in 2022
Estée Lauder Cos Inc benefits from market momentum, offsetting decline from other areas
E-commerce platforms become increasingly specialised in personalisation and virtual try-on
Estée Lauder Cos Inc’s price increases are targeted at specific brands and SKUs
Anti-agers’ prices fluctuate with market trends, but Origins’ prices steadily increasing
Skin care in Asia Pacific is the most significant growth opportunity in the forecast period
US regains position as most significant market as China fails to deliver expected growth
Technology continues to play an important role in Estée Lauder's strategy
Estée Lauder Cos Inc maintains position as fourth largest beauty and personal care company
Estée Lauder Cos Inc share drops slightly in 2022 but benefits from key consumer trends
Estée Lauder Cos Inc overlaps considerably with L’Oréal reflecting strategy similarities
Estée Lauder Cos Inc experiences deceleration, along with the rest of the industry
Estée Lauder Cos Inc maintains strong market share in key categories, fragrances and facial care
Estée Lauder, Clinique and Mac continue to maintain a significant share in the global market
Estée Lauder Cos Inc makes tangible progress in growth of sustainable product sales
Green chemistry and animal welfare are key focuses for 2022
Consumer perceptions of top Estée Lauder Cos Inc brands
Broad portfolio benefits Estée Lauder Cos Inc skin care
Considerable growth in Clinique and La Mer boosts company’s facial care trajectory
Facial skin care is the main growth area for Estée Lauder, focusing on premium efficacy
Colour cosmetics sees conservative growth in historic period as lockdown changes behaviour
Face and eye make-up remain popular despite reduced routines
Make-up renaissance to provide opportunities for Estée Lauder Cos Inc in the US
Fragrances is one of the fastest growing categories for Estée Lauder
Gender-neutral fragrances in China are a key opportunity for growth
“Neuroscent” science is present in Estée Lauder's fragrances portfolio
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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