Estée Lauder Cos Inc ranks second globally in prestige beauty, with particularly strong positions in colour cosmetics and skin care. While talks of a business combination with Puig have stalled, the takeover of DECIEM means that The Ordinary brand's transparent, single-ingredient clinical formulations at accessible price points are able to represent a strategic counterweight to Estée Lauder’s traditionally premium-leaning portfolio.
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This report comes in PPT.
Overview:
Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Estée Lauder Cos Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Key Facts
Company Direction
Global Performance: Company Sales and Market Share
Global Performance: Company Growth by Industry
Global Performance: Company Growth vs Industry Growth
Global Performance: Company Sales by Region
The Estée Lauder Cos Inc SWOT Analysis
The Estée Lauder Cos Inc in Beauty and Personal Care : Key Facts
Our expert’s view of The Estée Lauder Cos Inc in 2026
The Estée Lauder Cos Inc Sales in Beauty and Personal Care
The Estée Lauder Cos Inc Sales in Beauty and Personal Care by Region
The Estée Lauder Cos Inc Sales in Beauty and Personal Care by Category
Top 20 Markets
The Estée Lauder Cos Inc: Top Five Industry Trends and Company Response
Key Trend: 72% of its packaging meets Estée Lauder’s “5Rs” framework
Key Trend: Jo Malone London’s Scent Advisor solves sensory limits online
Competitive Position: Relative Performance
Competitive Position: Key Categories
Competitive Position: Key Brands
Competitive Position: Share Changes in 2025
Estée Lauder’s Top 10 Growth Markets: Historic vs Forecast
The Estée Lauder Cos Inc: Online E-Commerce Portfolio
The Estée Lauder Cos Inc: E-Commerce Retail Strategy
New Product Development
M&A and Investment
Company Focus and Future Growth
Growth Opportunities in Beauty and Personal Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report:
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