Executive Summary

Jul 2019
Fashion, demographic, technology and health factors all benefit eyewear

Eyewear in Mexico continued to demonstrate a positive performance in 2019, supported by new product launches, marketing campaigns implemented by leading brands, and an ageing population, with an increasing number of consumers requiring vision correction support. Growth in spectacles was underpinned by the higher penetration of spectacle lenses offering advanced features such as scratch resistance, or the ability to block the blue light emitted by digital devices; this is an increasing concern for a growing number of consumers due to the negative health and productivity issues associated with interrupted sleep patterns arising from excessive blue light exposure.

Sunglasses considered everyday essentials among Mexican consumers

For sunglasses, innovation was one of the main growth drivers in 2019. These products are considered a fashion accessory that follows seasonal trends, but are worn ubiquitously by the majority of Mexicans in a wide variety of circumstances.

Luxottica maintains lead, while loss of licenses results in Moendi introducing its own range

Luxottica de Mexico SA de CV remained the leading player in eyewear in 2018, a position supported by its strong distribution network, comprising optical stores, department stores as well as internet retailing. The company competes in spectacles and sunglasses, which represent the stalwarts of the eyewear environment.

Internet retailing gains ground with initiatives wooing consumers from bricks and mortar outlets

Optical stores remains the leading channel for distribution of eyewear in Mexico, but internet retailing is gaining ground as a number of players implement special initiatives aimed at attracting consumers, enabling them to compete with bricks and mortar players, or support their own bricks and mortar presence. While the majority of consumers continue to prefer to try eyewear products in person when making a purchasing decision, internet retailing is becoming an attractive option due to the various promotions, payment facilities and product assortments available when shopping online.

Demographic, health and fashion all set to remain key factors in performance of eyewear over forecast period

Eyewear is anticipated to see continued positive growth over the forecast period, as the population continues to age, and an increasing number of consumers seek products offering both fashion and corrective attributes. The growth of spectacles will be positively influenced by an ageing population.

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Eyewear in Mexico

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Mexico. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

Eyewear in Mexico

EXECUTIVE SUMMARY

Fashion, demographic, technology and health factors all benefit eyewear
Sunglasses considered everyday essentials among Mexican consumers
Luxottica maintains lead, while loss of licenses results in Moendi introducing its own range
Internet retailing gains ground with initiatives wooing consumers from bricks and mortar outlets
Demographic, health and fashion all set to remain key factors in performance of eyewear over forecast period

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Mexico

HEADLINES

PROSPECTS

Daily disposables attract consumers with convenience despite higher price
Numerous negative perceptions of contact lenses need to be overcome to boost growth to higher levels
Medical applications for contact lenses offer potential for future developments

COMPETITIVE LANDSCAPE

Daily disposable lenses becoming focus of new product development
Internet retailing and warehouse clubs offer competitive prices but cannot match service of independent optical stores
Optical specialists continue to receive the bulk of manufacturers’ promotional efforts

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Mexico

HEADLINES

PROSPECTS

Lower cost compared to contact lenses and ageing population benefit growth
Concerns over digital devices and blue light benefit specialist spectacles
Spectacles seen as fashionable and affordable alternative to corrective eye surgery

COMPETITIVE LANDSCAPE

Moendi Distribución launches own brand as it loses distribution licenses for Gucci, Cartier and Montblanc
Essilor competes for pole position with safe driving advertising campaign during Mexican F1 Grand Prix
Ben&Frank implements online strategy enabling customers to try before buying

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Mexico

HEADLINES

PROSPECTS

Traditional perception of sunglasses as everyday essentials is boosted by growing awareness of health benefits
Optical benefit from appealing to affluent consumers seeking high-end brand
But internet sales surge as retailers implement competitive strategies

COMPETITIVE LANDSCAPE

Luxottica maintains lead through extensive advertising and promotional campaigns
Tangerine Distributions sees strong share gain as Moendi Distribución loses licenses
Everyday positioning requires players to regularly innovate in order to maintain interest

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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