Eyewear in Mexico

Fashion, demographic, technology and health factors all benefit eyewear

Eyewear in Mexico continued to demonstrate a positive performance in 2019, supported by new product launches, marketing campaigns implemented by leading brands, and an ageing population, with an increasing number of consumers requiring vision correction support. Growth in spectacles was underpinned by the higher penetration of spectacle lenses offering advanced features such as scratch resistance, or the ability to block the blue light emitted by digital devices; this is an increasing concern for a growing number of consumers due to the negative health and productivity issues associated with interrupted sleep patterns arising from excessive blue light exposure.

Sunglasses considered everyday essentials among Mexican consumers

For sunglasses, innovation was one of the main growth drivers in 2019. These products are considered a fashion accessory that follows seasonal trends, but are worn ubiquitously by the majority of Mexicans in a wide variety of circumstances.

Luxottica maintains lead, while loss of licenses results in Moendi introducing its own range

Luxottica de Mexico SA de CV remained the leading player in eyewear in 2018, a position supported by its strong distribution network, comprising optical stores, department stores as well as internet retailing. The company competes in spectacles and sunglasses, which represent the stalwarts of the eyewear environment.

Internet retailing gains ground with initiatives wooing consumers from bricks and mortar outlets

Optical stores remains the leading channel for distribution of eyewear in Mexico, but internet retailing is gaining ground as a number of players implement special initiatives aimed at attracting consumers, enabling them to compete with bricks and mortar players, or support their own bricks and mortar presence. While the majority of consumers continue to prefer to try eyewear products in person when making a purchasing decision, internet retailing is becoming an attractive option due to the various promotions, payment facilities and product assortments available when shopping online.

Demographic, health and fashion all set to remain key factors in performance of eyewear over forecast period

Eyewear is anticipated to see continued positive growth over the forecast period, as the population continues to age, and an increasing number of consumers seek products offering both fashion and corrective attributes. The growth of spectacles will be positively influenced by an ageing population.

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