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Learn moreAug 2020
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The outbreak of COVID-19 led to the Argentinian Government implementing a lockdown in the country to prevent the spread of the virus. Eyewear is expected to fall in value and volume shares due to the closure of optical shops.
Lockdown was introduced on 20 March and continued until at least 11 May 2020. During this time, people had to stay at home and not go to work, other than workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services.
The relaxation of import regulations towards the end of the review period marked the return of international brands of spectacle frames, which were previously often hard to find. Thus, Ray-Ban, Chanel, Giorgio Armani, Versace, Tommy Hilfiger, Givenchy and Hugo Boss have reappeared in many local optical shops.
E-commerce continues to gain share across eyewear due to a growing focus on fashion, consumer price-sensitivity and the impact of the lockdown and closure of optical stores. Young consumers in particular are attracted by the low prices and wide range available via e-commerce.
Eyewear in Argentina is set to make a good recovery in the forecast period. Despite being hit hard by the COVID-19 pandemic in 2020, recovery is set to begin from 2021.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Argentina. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Argentina market research report includes:
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This industry report originates from Passport, our eyewear market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.