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Country Report

Eyewear in

Eyewear in Argentina

Jul 2019

US$1,210

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Executive Summary

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Economic uncertainty results in declining sales of non-essential eyewear

Eyewear is not exempt from the tough economic situation in Argentina, which is characterised by high inflation, currency devaluation and the IMF loan crisis. While more essential product types like contact lenses, spectacle frames and lenses saw retail volume growth in 2019, sunglasses posted a decline, as the least necessary type of eyewear.

Users extending the life of frequent replacement lenses to offset the cost

There was a shift from conventional lenses to frequent replacement lenses (FRP) and daily disposable lenses (DD) for daily use in 2019. Opticians encouraged the transition to FRP, in particular, as this technology offered additional benefits, but also as a marketing strategy to support sales of higher margin options.

The lure of illegal products is strong amid the difficult financial climate

The government and companies are trying to stem the tide of smuggling in eyewear. However, in a complicated economic context, many consumers have to deal with low to very low disposable incomes and decreasing purchasing power.

Steady gains for internet retailing, but physical stores remain essential for tests and advice

Internet retailing continues to make steady value share gains across eyewear, in line with the general retailing trend in Argentina. Thus, the online offer and sales of eyewear, especially FRP, spectacle frames and sunglasses, but increasingly contact lenses, is rising in the country.

The government is set to play a key role in limiting imports and encouraging professional consultations amid a growing number of eye issues among younger Argentineans

Many of the key trends of the review period will continue to shape the performance of eyewear in Argentina over the forecast period. The government’s resolve to protect the domestic industry, with a growing number of imports, legal and illegal, entering the market is likely to be a key factor.

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Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Argentina. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Argentina?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Argentina

EXECUTIVE SUMMARY

Economic uncertainty results in declining sales of non-essential eyewear

Users extending the life of frequent replacement lenses to offset the cost

The lure of illegal products is strong amid the difficult financial climate

Steady gains for internet retailing, but physical stores remain essential for tests and advice

The government is set to play a key role in limiting imports and encouraging professional consultations amid a growing number of eye issues among younger Argentineans

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Argentina

HEADLINES

PROSPECTS

Move away from conventional lenses to daily and frequent replacement ones

In-store professionals play a key role in ensuring customers keep coming

Internet retailing emerges as a significant channel, with lower prices proving irresistible

COMPETITIVE LANDSCAPE

Johnson & Johnson consolidates leadership with strong promotion and by capturing first-time users

Heavy international presence with local companies catering to niche demand for complex prescriptions

Price promotions stimulate interest among cash-strapped consumers

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Argentina

HEADLINES

PROSPECTS

Overuse of electronic devices results in more children experiencing sight issues

Government eyes visual health improvement

Spectacles appeal to fashion-conscious consumers

COMPETITIVE LANDSCAPE

Relaxed import restrictions results in reappearance of global spectacle frames brands

Imports are not created equal but low prices entice consumers

Investment aims to restore local competitiveness

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Argentina

HEADLINES

PROSPECTS

Lack of safety standards result in sales of unsafe sunglasses

Wider availability of sunglasses in apparel retailers makes them an essential accessory

Fake and low-quality sunglasses lure cash-strapped consumers

COMPETITIVE LANDSCAPE

Ray-Ban remains the popular choice

Steady emergence of online sales, but optical associations put up a strong fight

Good price-quality ratio offered by local economy brands secure their foothold

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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Megatrends

Country Report

Eyewear in Argentina

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Executive Summary

New Report Guarantee

Economic uncertainty results in declining sales of non-essential eyewear

Users extending the life of frequent replacement lenses to offset the cost

The lure of illegal products is strong amid the difficult financial climate

Steady gains for internet retailing, but physical stores remain essential for tests and advice

The government is set to play a key role in limiting imports and encouraging professional consultations amid a growing number of eye issues among younger Argentineans

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eyewear in Argentina

EXECUTIVE SUMMARY

Economic uncertainty results in declining sales of non-essential eyewear

Users extending the life of frequent replacement lenses to offset the cost

The lure of illegal products is strong amid the difficult financial climate

Steady gains for internet retailing, but physical stores remain essential for tests and advice

The government is set to play a key role in limiting imports and encouraging professional consultations amid a growing number of eye issues among younger Argentineans

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Argentina

HEADLINES

PROSPECTS

Move away from conventional lenses to daily and frequent replacement ones

In-store professionals play a key role in ensuring customers keep coming

Internet retailing emerges as a significant channel, with lower prices proving irresistible

COMPETITIVE LANDSCAPE

Johnson & Johnson consolidates leadership with strong promotion and by capturing first-time users

Heavy international presence with local companies catering to niche demand for complex prescriptions

Price promotions stimulate interest among cash-strapped consumers

CATEGORY DATA

Spectacles in Argentina

HEADLINES

PROSPECTS

Overuse of electronic devices results in more children experiencing sight issues

Government eyes visual health improvement

Spectacles appeal to fashion-conscious consumers

COMPETITIVE LANDSCAPE

Relaxed import restrictions results in reappearance of global spectacle frames brands

Imports are not created equal but low prices entice consumers

Investment aims to restore local competitiveness

CATEGORY DATA

Sunglasses in Argentina

HEADLINES

PROSPECTS

Lack of safety standards result in sales of unsafe sunglasses

Wider availability of sunglasses in apparel retailers makes them an essential accessory

Fake and low-quality sunglasses lure cash-strapped consumers

COMPETITIVE LANDSCAPE

Ray-Ban remains the popular choice

Steady emergence of online sales, but optical associations put up a strong fight

Good price-quality ratio offered by local economy brands secure their foothold

CATEGORY DATA

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