Executive Summary

Jul 2019
Eyewear continues to enjoy sales growth

Eyewear in the US saw its second consecutive year of growth in 2019, as the prevalence of digital eye strain and consumers’ increasing prioritisation of health and wellness continued to drive sales of contact lenses, spectacles and sunglasses. With the exception of conventional contact lenses, which continued to be made obsolete due to innovations in daily disposable and frequent replacement contact lenses, every category within eyewear recorded growth in both retail volume and retail value sales terms in 2019.

Prevalence of digital eye strain spurs product innovation

With consumers of all ages becoming increasingly dependent on digital devices for both work and play, digital eye strain, or the physical discomfort caused by extended use of digital devices, is a growing concern in the US market. As a result, eye care companies and professionals alike are dedicating portions of their websites and other communication channels to educating consumers about digital eye strain, often positioning their products as viable solutions.

Global leaders benefit from brand recognition in a consolidated market

With the exception of spectacle frames, eyewear in the US is consolidated, with a limited number of global players accounting for the majority of sales thanks to their diverse portfolios of both owned and licensed brands. In contact lenses, Johnson & Johnson Vision Care Inc, Alcon Laboratories Inc and CooperVision Inc continued to account for more than half of total retail value sales, aided by their brands’ strong recognition in the US market and the rapid growth of their daily disposable contact lenses.

Optical shops dominate despite internet retailing growth

Thanks to the necessity of having a comprehensive eye exam prior to renewing a prescription, as well as both the convenience and security of purchasing contact lenses, spectacle frames and sunglasses through one’s own certified eye care professional, optical shops remained the largest channel for eyewear in 2019. While its sales are still dwarfed by those of optical shops, internet retailing continued to be the fastest-growing channel, as operational and digital innovations, including monthly subscriptions and virtual try-ons, made it easier than ever for consumers to purchase all eyewear categories online.

Eyewear expected to continue growing as trends gain traction

Over the forecast period, eyewear is expected to deliver growth in current value sales terms as the technological and societal trends that have driven sales in recent years show little sign of slowing down. Of all categories, contact lenses, driven by daily disposable lenses, is expected to deliver the fastest growth as an increasing number of contact lens wearers choose the health and convenience benefits offered by daily disposable contact lenses.

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Eyewear in the US

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in USA. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

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Eyewear in the US

EXECUTIVE SUMMARY

Eyewear continues to enjoy sales growth
Prevalence of digital eye strain spurs product innovation
Global leaders benefit from brand recognition in a consolidated market
Optical shops dominate despite internet retailing growth
Eyewear expected to continue growing as trends gain traction

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in the US

HEADLINES

PROSPECTS

Contact lenses grow amid mounting concerns about eye health
Daily disposable lenses continues to lead growth
Telemedicine seeks to disrupt contact lenses

COMPETITIVE LANDSCAPE

Johnson & Johnson Vision Care continues to lead contact lenses
Novartis AG spins off Alcon Laboratories Inc
Optical shops remains the largest channel while internet retailing continues growing

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 19 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 20 Sales of Contact Lens Solutions: Value 2014-2019
Table 21 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 22 Sales of Contact Lenses by Type: % Value 2014-2019
Table 23 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 24 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 25 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 26 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 27 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 28 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 29 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 30 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 31 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 32 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 33 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 36 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in the US

HEADLINES

PROSPECTS

Spectacles grows thanks to the prioritisation of eye health
Speciality lenses aim to combat digital eye strain
Optical shops channel continues to dominate as internet retailing grows

COMPETITIVE LANDSCAPE

Spectacle frames and spectacle lenses leaders complete merger
New players tout diverse USPs in a fragmented spectacle frames category
Telemedicine seeks to disrupt spectacles

CATEGORY DATA

Table 37 Sales of Spectacles by Category: Volume 2014-2019
Table 38 Sales of Spectacles by Category: Value 2014-2019
Table 39 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 40 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 41 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 42 NBO Company Shares of Spectacles: % Value 2014-2018
Table 43 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 44 Distribution of Spectacles by Format: % Value 2014-2019
Table 45 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 46 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 47 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in the US

HEADLINES

PROSPECTS

Fashion and function continue to drive growth in sunglasses
Styles get larger and sportier
Internet retailing grows but store-based retailers still dominate

COMPETITIVE LANDSCAPE

Independent brands gaining a foothold
Companies shift licensing model
Sunglasses leader Luxottica completes merger with Essilor

CATEGORY DATA

Table 49 Sales of Sunglasses: Volume 2014-2019
Table 50 Sales of Sunglasses: Value 2014-2019
Table 51 Sales of Sunglasses: % Volume Growth 2014-2019
Table 52 Sales of Sunglasses: % Value Growth 2014-2019
Table 53 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 54 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 55 Distribution of Sunglasses by Format: % Value 2014-2019
Table 56 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 57 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 58 Distribution of Sunglasses by Format: % Value 2014-2019

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