As COVID-19 restrictions ease in Taiwan, people are returning to their normal routines, including going back to the office, exercising outdoors, and traveling on holiday. Due to the strong preference for in-office working culture, demand for contact lenses is increasing as they provide greater comfort for daily needs.
As Taiwan gradually returns to normalcy after the COVD-19 pandemic, there is renewed demand for contact lenses due to their comfort and stylish design. Coloured contact lenses have gained significant popularity as they enable individuals to quickly enhance their make-up with a new eye colour.
In contact lenses, consumer preferences and expectations are shifting towards comfort and aesthetics, with these two product attributes now the primary focus in product development and brand positioning. Global leading brands such as Johnson & Johnson Taiwan Ltd, CooperVision Taiwan Co Ltd, and Bausch & Lomb Taiwan Ltd are focusing on improving the comfort and performance of their clear contact lenses for comfort-driven consumers, while Pegavision and other Korean cosmetic colour lens brands are investing in developing appealing, multicoloured lenses with new patterns for aesthetic-driven consumers.
Healthcare chains and pharmacies, such as Cosmed, Watsons, and Great Tree Pharmacy, are the primary channels for purchasing contact lenses as there are legal restrictions on selling medical products in Taiwan. These stores offer convenience to customers with their expansive retail coverage and wide range of contact lenses.
The Taiwanese have increasing concerns about their eye health and this will support robust growth in eyewear over the forecast period. Looking at the future of contact lenses, LASIK surgery is expected to become more popular in Taiwan, which may potentially reduce the demand for contact lenses in the long term.
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Eyewear is the aggregate of contact lenses, spectacles and sunglasses.See All of Our Definitions
This report originates from Passport, our Eyewear research and analysis database.
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