After seeing a significant decline in 2020 due to COVID-19, eyewear started its recovery process in 2021, and this is expected to continue in 2022, with similar healthy single-digit current value growth. However, despite the strong bounce-back in 2021 and 2022, full recovery, when sales of eyewear return to the pre-pandemic level, is not expected until 2023.
The rising number of people suffering from myopia and presbyopia in Germany is the focus of attention from manufacturers, retailers and optometrists. Much of the new product development activity in categories such as contact lenses and spectacle lenses is focusing on the prevention and management of the progression of myopia and other conditions, such as astigmatism.
Eyewear in Germany continued to be dominated by local companies Fielmann AG, Carl Zeiss Vision GmbH and Rodenstock GmbH in 2021, with the big international player Luxottica just off the podium in fourth position in value terms. Within contact lenses and solutions, Alcon Pharma GmbH, CooperVision GmbH, and Johnson & Johnson Medical GmbH, respectively, maintained their top three rankings year over year, and together commanded a value share approaching two thirds of sales in 2021.
Optical goods stores is set to remain the main distribution channel in eyewear in 2022. Even though in 2020 this channel lost share, this was due to the COVID-19 restrictions imposed by the government.
Eyewear is expected to continue to register a positive performance over the forecast period in current value terms, with growth across all categories. The number of German consumers who have vision impairments has been significantly increasing, and there are no signs that the percentage will decrease.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear is the aggregate of contact lenses, spectacles and sunglasses.See All of Our Definitions
This report originates from Passport, our Eyewear research and analysis database.
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