The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2020
US$1,210Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The main reason for the expected strong decline in eyewear sales in 2020 is the outbreak of the COVID-19 virus. The global pandemic has been resulting in falling growth due to certain macroeconomic factors occurring mostly as a result of COVID-19 and the measures taken to control its spread, including a fall in GDP growth and decreasing consumer confidence levels.
Restrictions on large gatherings in Germany were introduced from 13 March. Schools were closed, travel was restricted and many of the country’s borders were closed from 16 March, with travellers returning to Germany having to self-isolate for 14 days.
Eyewear is a mature market in Germany that continued to be led by domestic players in 2019: retail chain Fielmann, followed by Rodenstock and Carl Zeiss Vision. The industry is relatively fragmented, with the top three players accounting for less a third of value sales between them.
Optical shops continues to be the most popular channel for eyewear sales in 2020. However, the share of this channel has been steadily declining in recent years with the rise of e-commerce.
The COVID-19 pandemic and its economic consequences will still be having an impact on the industry over the forecast period, beyond the sales decline seen in 2020, as the economy is expected to take a few years to fully recover. Eyewear categories will generally start properly recovering from 2022, although the economy is only expected to fully get back on track in the 2023-2025 period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Germany market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our eyewear market research database.
Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.