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Country Report

Eyewear in

Eyewear in Germany

31 pages, Jul 2018

US$1,210

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Eyewear registers a strong performance in 2018

In 2018, eyewear in Germany continued to register positive value growth. This can be ascribed to the strong performance of both spectacles and contact lenses, which are benefitting from growing demand for eyewear from all age groups in Germany.

Demographic development in Germany drives growth

Compared to the retail value CAGR of the review period, value sales of eyewear in Germany were continuing to grow at a similarly high level in 2018. This can be explained by the continuously growing demand for eyewear as a result of the rising rate of vision impairment within the population.

Established companies benefit from innovation and high consumer trust

The competitive landscape of eyewear in Germany is rather centralised amongst the top 10 players, most of which continued to increase their value shares in 2017. It is noticeable that the leading eyewear companies focus their operations on spectacles.

Channel distribution varies significantly amongst eyewear categories

Regarding channel distribution in eyewear in Germany, the picture across the different categories is inconsistent. Within spectacles, optical shops remain the dominant channel, not only due to the high number of stores of leading optical chains like Fielmann and Apollo Optik but also because consumers demand professional advice and service, particularly regarding the eyesight test when purchasing spectacles.

Eyewear is expected to continue growing in the years ahead

Over the forecast period, eyewear in Germany is expected to continue increasing its retail value sales as the key drivers for current growth will become even more significant in the years ahead. The demographic development resulting in an ageing society and the growing prevalence and use of digital devices will contribute to growth of different forms of vision impairment within the population.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Germany

EXECUTIVE SUMMARY

Eyewear registers a strong performance in 2018

Demographic development in Germany drives growth

Established companies benefit from innovation and high consumer trust

Channel distribution varies significantly amongst eyewear categories

Eyewear is expected to continue growing in the years ahead

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Germany

HEADLINES

PROSPECTS

Contact lenses have potential for an even more dynamic future performance

Growing popularity of DD lenses drives growth

Toric and multifocal contact lenses expected to continue upward trend

COMPETITIVE LANDSCAPE

CIBA Vision remains the leading player within contact lenses

Internet retailing becomes even more relevant within contact lenses

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Spectacles in Germany

HEADLINES

PROSPECTS

Digital lifestyles and the ageing society will support further growth in the years ahead

Spectacle lenses provides significant growth opportunities

Growing relevance of fashion trends boosts spectacle frames

COMPETITIVE LANDSCAPE

Fielmann continues to improve its strong position

Renowned spectacle lens manufacturers benefit from innovative capabilities

New store concepts provide alternative model to established optical shops

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Sunglasses in Germany

HEADLINES

PROSPECTS

Focus on cheaper products leads to less dynamic value growth

Rapidly changing fashion trends support growth momentum

Corrective sunglasses provide growth potential in the coming years

COMPETITIVE LANDSCAPE

Luxottica leads sunglasses behind strong brand portfolio

High value for money of Fielmann’s private label attracts consumers

Channels in sunglasses more fragmented compared to spectacles

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Megatrends

Country Report

Eyewear in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Eyewear registers a strong performance in 2018

Demographic development in Germany drives growth

Established companies benefit from innovation and high consumer trust

Channel distribution varies significantly amongst eyewear categories

Eyewear is expected to continue growing in the years ahead

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Eyewear in Germany

EXECUTIVE SUMMARY

Eyewear registers a strong performance in 2018

Demographic development in Germany drives growth

Established companies benefit from innovation and high consumer trust

Channel distribution varies significantly amongst eyewear categories

Eyewear is expected to continue growing in the years ahead

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Germany

HEADLINES

PROSPECTS

Contact lenses have potential for an even more dynamic future performance

Growing popularity of DD lenses drives growth

Toric and multifocal contact lenses expected to continue upward trend

COMPETITIVE LANDSCAPE

CIBA Vision remains the leading player within contact lenses

Internet retailing becomes even more relevant within contact lenses

CATEGORY DATA

Spectacles in Germany

HEADLINES

PROSPECTS

Digital lifestyles and the ageing society will support further growth in the years ahead

Spectacle lenses provides significant growth opportunities

Growing relevance of fashion trends boosts spectacle frames

COMPETITIVE LANDSCAPE

Fielmann continues to improve its strong position

Renowned spectacle lens manufacturers benefit from innovative capabilities

New store concepts provide alternative model to established optical shops

CATEGORY DATA

Sunglasses in Germany

HEADLINES

PROSPECTS

Focus on cheaper products leads to less dynamic value growth

Rapidly changing fashion trends support growth momentum

Corrective sunglasses provide growth potential in the coming years

COMPETITIVE LANDSCAPE

Luxottica leads sunglasses behind strong brand portfolio

High value for money of Fielmann’s private label attracts consumers

Channels in sunglasses more fragmented compared to spectacles

CATEGORY DATA

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