Executive Summary

Aug 2019
Eyewear market propped up by fashion trends

The eyewear market in Germany once again recorded a positive performance in 2019. Year on year, the public awareness of visual impairments and sight defects is increasing in Germany, which is helping the market to continue developing.

Demand is becoming polarised

There is gradual polarisation in demand for eyewear products in Germany. On the one hand, companies and retailers that compete on the basis of prices and aggressive promotions are gaining popularity.

Eyewear industry very much a local one in Germany

The competitive landscape of eyewear in Germany is relatively fragmented, nonetheless the top three players still account for more than a quarter of total retail value sales, and they are all local companies: Fielmann, Rodenstock and Carl Zeiss Vision. Fielmann in particular has a very strong reputation in the market with its numerous optical shops across the country, with the chain well known for its customer service.

Eyewear market divided mainly into optical shops and internet retailing

A first pair of spectacles or a first set of contact lenses is usually purchased in a traditional optical shop in Germany, while, for repeat purchases, consumers still favour optical shops for spectacles but are more open to buying online for contact lenses. Within spectacles, optical shops remains the dominant channel, not only because of the large number of stores of leading optical chains like Apollo Optik or Fielmann, but also because consumers demand professional advice and service, particularly regarding the eyesight test when purchasing spectacles.

More diverse product offerings expected in the future

Due to the huge impact of technology on people’s daily lives, such as continuous use of smartphones, an increasingly heavy burden is being placed on eyes. As a result, ophthalmologists increasingly diagnose patients with vision impairments.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Eyewear in Germany

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Eyewear in Germany

EXECUTIVE SUMMARY

Eyewear market propped up by fashion trends
Demand is becoming polarised
Eyewear industry very much a local one in Germany
Eyewear market divided mainly into optical shops and internet retailing
More diverse product offerings expected in the future

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Germany

HEADLINES

PROSPECTS

Worsening consumer eyesight offers potential for contact lenses
Daily disposable contact lenses most dynamic
Toric and multifocal contact lenses continue gaining share

COMPETITIVE LANDSCAPE

CIBA Vision increases its lead
Johnson & Johnson to introduce first photochromic contact lenses
Multinationals dominate contact lenses

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Germany

HEADLINES

PROSPECTS

Ageing society supports growth of spectacles
Spectacle lenses grows fastest, with quality products in demand
Remote consultation gaining popularity

COMPETITIVE LANDSCAPE

Fielmann strengthens its leadership
Carl Zeiss Vision gains ground on Rodenstock
Brisk company activity sees the expansion of Visilab and the acquisition of Brille24

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Germany

HEADLINES

PROSPECTS

Perception of sunglasses as a fashion accessory ensures steady demand
Bolder designs alongside subtle colours
Customisation and convenience are key factors

COMPETITIVE LANDSCAPE

Luxottica leads sunglasses with the Ray-Ban brand
Foreign brands dominate
Kering and Balenciaga agree on partnership

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Related Reports