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Eyewear in Germany

September 2020
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Eyewear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories:

  • Contact Lenses
  • Spectacles
  • Sunglasses

If you're in the Eyewear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eyewear in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eyewear in Germany?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Eyewear in Germany?
  • How are products distributed in Eyewear in Germany?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Eyewear in Germany

EXECUTIVE SUMMARY

COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2015-2020 Table 2 Sales of Eyewear by Category: Value 2015-2020 Table 3 Sales of Eyewear by Category: % Volume Growth 2015-2020 Table 4 Sales of Eyewear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Eyewear: % Value 2015-2019 Table 6 LBN Brand Shares of Eyewear: % Value 2016-2019 Table 7 Distribution of Eyewear by Format: % Value 2015-2020 Table 8 Forecast Sales of Eyewear by Category: Volume 2020-2025 Table 9 Forecast Sales of Eyewear by Category: Value 2020-2025 Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Germany

KEY DATA FINDINGS

2020 IMPACT

Sales slump in contact lenses in 2020 as a result of the COVID-19 pandemic
Daily disposables: from best to worst performer between 2019 and 2020
Alcon Pharma continues to lead, Mister Spex on the rise as it leverages e-commerce

RECOVERY AND OPPORTUNITIES

Return to positive growth for contact lenses from 2022, but slow recovery expected overall
Accelerated shift to e-commerce
Retailers’ own contact lens lines growing in importance

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2015-2020 Table 13 Sales of Contact Lenses by Category: Value 2015-2020 Table 14 Sales of Contact Lenses by Category: % Volume Growth 2015-2020 Table 15 Sales of Contact Lenses by Category: % Value Growth 2015-2020 Table 16 Sales of Contact Lens Solutions: Value 2015-2020 Table 17 Sales of Contact Lens Solutions: % Value Growth 2015-2020 Table 18 Sales of Contact Lenses by Type: % Value 2015-2020 Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020 Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020 Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020 Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020 Table 23 NBO Company Shares of Contact Lenses: % Value 2015-2019 Table 24 LBN Brand Shares of Contact Lenses: % Value 2016-2019 Table 25 Distribution of Contact Lenses by Format: % Value 2015-2020 Table 26 Distribution of Contact Lens Solutions by Format: % Value 2015-2020 Table 27 Forecast Sales of Contact Lenses by Category: Volume 2020-2025 Table 28 Forecast Sales of Contact Lenses by Category: Value 2020-2025 Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Contact Lens Solutions: Value 2020-2025 Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025

Spectacles in Germany

KEY DATA FINDINGS

2020 IMPACT

Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles
Spectacle frames affected by strong price competition while readymade reading glasses shows resilience
E-commerce strategy becoming more important for opticians

RECOVERY AND OPPORTUNITIES

Muted post-COVID-19 recovery for spectacles
Competitive e-commerce prices likely to put pressure on value growth
Domestic brands lead spectacle lenses, with Fielmann at their head

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2015-2020 Table 34 Sales of Spectacles by Category: Value 2015-2020 Table 35 Sales of Spectacles by Category: % Volume Growth 2015-2020 Table 36 Sales of Spectacles by Category: % Value Growth 2015-2020 Table 37 Sales of Spectacle Lenses by Type: % Value 2015-2020 Table 38 NBO Company Shares of Spectacles: % Value 2015-2019 Table 39 LBN Brand Shares of Spectacles: % Value 2016-2019 Table 40 Distribution of Spectacles by Format: % Value 2015-2020 Table 41 Forecast Sales of Spectacles by Category: Volume 2020-2025 Table 42 Forecast Sales of Spectacles by Category: Value 2020-2025 Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025 Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025

Sunglasses in Germany

KEY DATA FINDINGS

2020 IMPACT

Sales down due to lost overseas holiday occasions
Social media a key driver
Luxottica Germany continues to lead sunglasses

RECOVERY AND OPPORTUNITIES

Sales likely to take some time to fully recover
More diverse retail landscape of sunglasses due to its fashion nature
Sunglasses with sight correction are becoming increasingly popular

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2015-2020 Table 46 Sales of Sunglasses: Value 2015-2020 Table 47 Sales of Sunglasses: % Volume Growth 2015-2020 Table 48 Sales of Sunglasses: % Value Growth 2015-2020 Table 49 NBO Company Shares of Sunglasses: % Value 2015-2019 Table 50 LBN Brand Shares of Sunglasses: % Value 2016-2019 Table 51 Distribution of Sunglasses by Format: % Value 2015-2020 Table 52 Forecast Sales of Sunglasses: Volume 2020-2025 Table 53 Forecast Sales of Sunglasses: Value 2020-2025 Table 54 Forecast Sales of Sunglasses: % Volume Growth 2020-2025 Table 55 Forecast Sales of Sunglasses: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Eyewear research and analysis database.

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