Eyewear in Germany

Eyewear registers a strong performance in 2018

In 2018, eyewear in Germany continued to register positive value growth. This can be ascribed to the strong performance of both spectacles and contact lenses, which are benefitting from growing demand for eyewear from all age groups in Germany.

Demographic development in Germany drives growth

Compared to the retail value CAGR of the review period, value sales of eyewear in Germany were continuing to grow at a similarly high level in 2018. This can be explained by the continuously growing demand for eyewear as a result of the rising rate of vision impairment within the population.

Established companies benefit from innovation and high consumer trust

The competitive landscape of eyewear in Germany is rather centralised amongst the top 10 players, most of which continued to increase their value shares in 2017. It is noticeable that the leading eyewear companies focus their operations on spectacles.

Channel distribution varies significantly amongst eyewear categories

Regarding channel distribution in eyewear in Germany, the picture across the different categories is inconsistent. Within spectacles, optical shops remain the dominant channel, not only due to the high number of stores of leading optical chains like Fielmann and Apollo Optik but also because consumers demand professional advice and service, particularly regarding the eyesight test when purchasing spectacles.

Eyewear is expected to continue growing in the years ahead

Over the forecast period, eyewear in Germany is expected to continue increasing its retail value sales as the key drivers for current growth will become even more significant in the years ahead. The demographic development resulting in an ageing society and the growing prevalence and use of digital devices will contribute to growth of different forms of vision impairment within the population.

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