The eyewear market in Germany once again recorded a positive performance in 2019. Year on year, the public awareness of visual impairments and sight defects is increasing in Germany, which is helping the market to continue developing.
There is gradual polarisation in demand for eyewear products in Germany. On the one hand, companies and retailers that compete on the basis of prices and aggressive promotions are gaining popularity.
The competitive landscape of eyewear in Germany is relatively fragmented, nonetheless the top three players still account for more than a quarter of total retail value sales, and they are all local companies: Fielmann, Rodenstock and Carl Zeiss Vision. Fielmann in particular has a very strong reputation in the market with its numerous optical shops across the country, with the chain well known for its customer service.
A first pair of spectacles or a first set of contact lenses is usually purchased in a traditional optical shop in Germany, while, for repeat purchases, consumers still favour optical shops for spectacles but are more open to buying online for contact lenses. Within spectacles, optical shops remains the dominant channel, not only because of the large number of stores of leading optical chains like Apollo Optik or Fielmann, but also because consumers demand professional advice and service, particularly regarding the eyesight test when purchasing spectacles.
Due to the huge impact of technology on people’s daily lives, such as continuous use of smartphones, an increasingly heavy burden is being placed on eyes. As a result, ophthalmologists increasingly diagnose patients with vision impairments.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
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This industry report originates from Passport, our eyewear market research database.
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