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Country Report

Eyewear in

Eyewear in Germany

Sep 2020

US$1,210

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on eyewear

The main reason for the expected strong decline in eyewear sales in 2020 is the outbreak of the COVID-19 virus. The global pandemic has been resulting in falling growth due to certain macroeconomic factors occurring mostly as a result of COVID-19 and the measures taken to control its spread, including a fall in GDP growth and decreasing consumer confidence levels.

COVID-19 country impact

Restrictions on large gatherings in Germany were introduced from 13 March. Schools were closed, travel was restricted and many of the country’s borders were closed from 16 March, with travellers returning to Germany having to self-isolate for 14 days.

Company response

Eyewear is a mature market in Germany that continued to be led by domestic players in 2019: retail chain Fielmann, followed by Rodenstock and Carl Zeiss Vision. The industry is relatively fragmented, with the top three players accounting for less a third of value sales between them.

Retailing shift

Optical shops continues to be the most popular channel for eyewear sales in 2020. However, the share of this channel has been steadily declining in recent years with the rise of e-commerce.

What next for eyewear?

The COVID-19 pandemic and its economic consequences will still be having an impact on the industry over the forecast period, beyond the sales decline seen in 2020, as the economy is expected to take a few years to fully recover. Eyewear categories will generally start properly recovering from 2022, although the economy is only expected to fully get back on track in the 2023-2025 period.

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Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Germany. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Germany

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2015-2020
Table 2 Sales of Eyewear by Category: Value 2015-2020
Table 3 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 4 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Eyewear: % Value 2015-2019
Table 6 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 7 Distribution of Eyewear by Format: % Value 2015-2020
Table 8 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 9 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Germany

KEY DATA FINDINGS

2020 IMPACT

Sales slump in contact lenses in 2020 as a result of the COVID-19 pandemic

Daily disposables: from best to worst performer between 2019 and 2020

Alcon Pharma continues to lead, Mister Spex on the rise as it leverages e-commerce

RECOVERY AND OPPORTUNITIES

Return to positive growth for contact lenses from 2022, but slow recovery expected overall

Accelerated shift to e-commerce

Retailers’ own contact lens lines growing in importance

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2015-2020
Table 13 Sales of Contact Lenses by Category: Value 2015-2020
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2015-2020
Table 15 Sales of Contact Lenses by Category: % Value Growth 2015-2020
Table 16 Sales of Contact Lens Solutions: Value 2015-2020
Table 17 Sales of Contact Lens Solutions: % Value Growth 2015-2020
Table 18 Sales of Contact Lenses by Type: % Value 2015-2020
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020
Table 23 NBO Company Shares of Contact Lenses: % Value 2015-2019
Table 24 LBN Brand Shares of Contact Lenses: % Value 2016-2019
Table 25 Distribution of Contact Lenses by Format: % Value 2015-2020
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2015-2020
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2020-2025
Table 28 Forecast Sales of Contact Lenses by Category: Value 2020-2025
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Contact Lens Solutions: Value 2020-2025
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025

Spectacles in Germany

KEY DATA FINDINGS

2020 IMPACT

Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles

Spectacle frames affected by strong price competition while readymade reading glasses shows resilience

E-commerce strategy becoming more important for opticians

RECOVERY AND OPPORTUNITIES

Muted post-COVID-19 recovery for spectacles

Competitive e-commerce prices likely to put pressure on value growth

Domestic brands lead spectacle lenses, with Fielmann at their head

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2015-2020
Table 34 Sales of Spectacles by Category: Value 2015-2020
Table 35 Sales of Spectacles by Category: % Volume Growth 2015-2020
Table 36 Sales of Spectacles by Category: % Value Growth 2015-2020
Table 37 Sales of Spectacle Lenses by Type: % Value 2015-2020
Table 38 NBO Company Shares of Spectacles: % Value 2015-2019
Table 39 LBN Brand Shares of Spectacles: % Value 2016-2019
Table 40 Distribution of Spectacles by Format: % Value 2015-2020
Table 41 Forecast Sales of Spectacles by Category: Volume 2020-2025
Table 42 Forecast Sales of Spectacles by Category: Value 2020-2025
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025

Sunglasses in Germany

KEY DATA FINDINGS

2020 IMPACT

Sales down due to lost overseas holiday occasions

Social media a key driver

Luxottica Germany continues to lead sunglasses

RECOVERY AND OPPORTUNITIES

Sales likely to take some time to fully recover

More diverse retail landscape of sunglasses due to its fashion nature

Sunglasses with sight correction are becoming increasingly popular

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2015-2020
Table 46 Sales of Sunglasses: Value 2015-2020
Table 47 Sales of Sunglasses: % Volume Growth 2015-2020
Table 48 Sales of Sunglasses: % Value Growth 2015-2020
Table 49 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 50 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 51 Distribution of Sunglasses by Format: % Value 2015-2020
Table 52 Forecast Sales of Sunglasses: Volume 2020-2025
Table 53 Forecast Sales of Sunglasses: Value 2020-2025
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 55 Forecast Sales of Sunglasses: % Value Growth 2020-2025

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Megatrends

Country Report

Eyewear in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Germany

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Germany

KEY DATA FINDINGS

2020 IMPACT

Sales slump in contact lenses in 2020 as a result of the COVID-19 pandemic

Daily disposables: from best to worst performer between 2019 and 2020

Alcon Pharma continues to lead, Mister Spex on the rise as it leverages e-commerce

RECOVERY AND OPPORTUNITIES

Return to positive growth for contact lenses from 2022, but slow recovery expected overall

Accelerated shift to e-commerce

Retailers’ own contact lens lines growing in importance

CATEGORY DATA

Spectacles in Germany

KEY DATA FINDINGS

2020 IMPACT

Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles

Spectacle frames affected by strong price competition while readymade reading glasses shows resilience

E-commerce strategy becoming more important for opticians

RECOVERY AND OPPORTUNITIES

Muted post-COVID-19 recovery for spectacles

Competitive e-commerce prices likely to put pressure on value growth

Domestic brands lead spectacle lenses, with Fielmann at their head

CATEGORY DATA

Sunglasses in Germany

KEY DATA FINDINGS

2020 IMPACT

Sales down due to lost overseas holiday occasions

Social media a key driver

Luxottica Germany continues to lead sunglasses

RECOVERY AND OPPORTUNITIES

Sales likely to take some time to fully recover

More diverse retail landscape of sunglasses due to its fashion nature

Sunglasses with sight correction are becoming increasingly popular

CATEGORY DATA

Why buy this report?

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