Eyewear in the United Kingdom

Positive outlook for the eyewear market in the UK

Eyewear in the UK was continuing to record positive retail volume and current value growth in 2018, with spectacles, sunglasses and contact lenses all attracting new industry players and surging product innovations. The spectacles and sunglasses industries are being given a fresher look by niche players that have capitalised on consumers’ recent penchant for innovative fashion styles as opposed to traditional ones.

Fashion-inspired sunglasses and spectacles drive growth in the eyewear market.

Until recently, demand for frames in the UK has been rather traditional as consumers are generally brand driven and own only few pairs of spectacles and sunglasses. However, as the eyewear industry is receiving a rejuvenating look, industry players are encouraging the ownership of several pairs of frames by offering ample promotions and discounts.

Unit price set to dip as a result of increased competition

The momentum behind independent brands and the rise of online retail are leaving consumers ample choices from which to choose less expensive brands. This is pressuring big retailers such as Specsavers, Boots Optician and Vision Express to reduce prices and increase promotions.

In-store experiences accompany rise of internet retailing

Internet retailing continued to grow in 2018 as it allows consumers to find better deals specifically for high-end brands as well as compare prices generally. Contact lenses also witnessed an increase in online sales, driven by the convenience and ease of purchase this channel provides.

The UK eyewear industry is set to record strong growth over the forecast period

A number of brands have been increasing their supply of frames and lenses as they recognise the potential in the UK. Three lasting trends will mainly contribute to keeping high volume growth rates in the market.

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