Eyewear in India

Commoditisation of spectacles and preventative eyecare aiding industry growth

Recent years have seen a shift in the way spectacles are viewed. They have moved from a functional standpoint of offering vision correction to a more commoditised accessory from a fashion standpoint.

Affordable luxury will be next battleground for eyewear companies

Eyewear in India has continued to perform strongly in 2019 and has shown no sign of slowing compared to the previous year. Market players have been quite dynamic and are making capital investments in opening new retail outlets countrywide.

Eyewear continues to remain a highly fragmented segment

Eyewear in India for cases of vision correction has been traditionally dominated by local optical stores in the neighbourhood. In the case of fashion accessories such as sunglasses, there exists a large unorganised segment.

Faith in store-based retailing remains intact for eyewear players

The past years have seen manufacturers leverage different distribution channels, especially internet retailing to drive penetration in the market. This has allowed them to gain considerable share, including in smaller cities.

Forecast growth for eyewear projected to remain high due to fashion consciousness and increased consumer awareness

The eyewear industry in the past few years has shown tremendous growth due to factors such as rise in disposable incomes, rising numbers of Indians who require eye correction, etc. However, there remains a large untapped territory in the country, especially in the smaller cities and rural areas as they lack the awareness and health care centres providing primary eye care services.

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