Executive Summary

Jul 2019
Lifestyle changes, ageing population, expanded distribution translate into growth

In 2019, volume and value growth of eyewear not only remained strong, but slightly improved in Thailand, driven by increased demand and widening distribution to meet that demand. Shifting population and lifestyle in Thailand is leading to an increasing need for glasses.

Luxottica opens a dedicated Ray-Ban store as optical shops proliferate

Early in 2019, Luxottica Wholesale (Thailand) opened the first-ever dedicated Ray-Ban store in Thailand, capitalising on the popularity of the iconic brand. Located in Siam Center in the heart of Bangkok, the new store offers an extensive product assortment of styles as well as authentic Ray-Ban prescription lenses.

International players dominate but face competition from counterfeits

In 2018, the competitive landscape in eyewear remained consolidated in Thailand, with international players being the main players. Luxottica maintained its clear lead in eyewear overall, based on its continuing strength in spectacle frames and sunglasses.

Optical shops remains the main shopping channel, but internet retailing grows

Optical shops continued to lead sales of eyewear throughout the country and remained the major distribution channel for eyewear in 2019. Consumers that intend to purchase a pair of spectacles or sunglasses normally want to try on the product before making a decision.

Ageing and continuous use of electronic devices guarantees steady growth

Over the 2019-2024 forecast period, eyewear is set to see similarly strong current value and volume CAGR compared to what was seen over the review period, with a slightly higher value CAGR. Contact lenses and spectacles will once again post the highest value growth, while volume growth of less essential sunglasses will slow down somewhat due to a weakened economy and moderately increasing unit prices.

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Eyewear in Thailand

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Thailand. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Thailand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Eyewear in Thailand

EXECUTIVE SUMMARY

Lifestyle changes, ageing population, expanded distribution translate into growth
Luxottica opens a dedicated Ray-Ban store as optical shops proliferate
International players dominate but face competition from counterfeits
Optical shops remains the main shopping channel, but internet retailing grows
Ageing and continuous use of electronic devices guarantees steady growth

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Thailand

HEADLINES

PROSPECTS

Younger consumers drive demand, but seniors rapidly adopting contact lenses
Product developments focus on trending DD lenses and still popular FRP lenses
Urban and active lifestyles favour growth of contact lenses

COMPETITIVE LANDSCAPE

Bausch & Lomb drives sales with bundling offers and increased online outreach
Johnson & Johnson sees double-digit value growth with new Oasys 1-Day lenses
Alcon prioritises Gen Z, while small players focus on cosmetic lenses

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Thailand

HEADLINES

PROSPECTS

Ongoing use of electrical devices, growing ageing population guarantee growth
Optical shops expanding to accommodate high demand for their many services
Demand for both unbranded products and customised goods are on the rise

COMPETITIVE LANDSCAPE

Thai Hoya benefits from technological innovation
Essilor aggressively expands its distribution and gains the highest value share
Amongst popular and abundant chained optical shops, more are going online

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Thailand

HEADLINES

PROSPECTS

Weaker economy may curb growth, but demand for sunglasses will not diminish
Fashion outweighs function when Thais look to purchase sunglasses
Sunglasses are more affordable purchases when shopping for a special brands

COMPETITIVE LANDSCAPE

Luxottica buttresses its lead by opening a dedicated Ray-Ban store in Bangkok
Thai eyewear brand Glazziq supports online shop with at-home trial option
Oakley increasing capitalising on sporting trend

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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