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Country Report

Eyewear in

Eyewear in Romania

Jun 2021

US$1,210

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Eyewear in 2021: The big picture

The eyewear market in Romania was significantly negatively impacted by the COVID-19 pandemic in 2020. However, most of the categories are showing signs of full recovery during 2021.

Key trends in 2021

Even though the pandemic has diminished purchasing power among consumers, items such as corrective spectacles and contact lenses have not had as big a fall in sales to recover from compared with less essential products such as readymade reading glasses and sunglasses. Demand for contact lenses is being driven by the move towards daily disposable lenses, which could already be seen before the pandemic.

Competitive landscape

Eyewear distributors and retailers were significantly affected during March-May 2020 when the country was in complete lockdown. Most eyewear retailers did not sell anything during those months, as their e-commerce platforms were not very well equipped to handle the huge switch to online shopping.

Retailing developments

E-commerce in eyewear soared in 2020 amid home seclusion and has huge potential for further gains in Romania. However, current regulations and the general availability of eyewear products, especially contact lenses and solutions, make it difficult for consumers to shop online.

What next for eyewear?

Most eyewear categories have already returned to pre-pandemic sales levels or will do by the end of 2021. Moreover, they are predicted to record good growth over the forecast period, supported by an increasing percentage of the population having eyesight conditions such as presbyopia and hyperopia.

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Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Romania. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Romania

EXECUTIVE SUMMARY

Eyewear in 2021: The big picture

Key trends in 2021

Competitive landscape

Retailing developments

What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2016-2021
Table 2 Sales of Eyewear by Category: Value 2016-2021
Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Eyewear: % Value 2016-2020
Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020
Table 7 Distribution of Eyewear by Format: % Value 2016-2021
Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026
Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales on way to recovery from 2020 slump, with e-commerce now a major channel

Daily format closing gap on frequent replacement lenses

Fears of virus transmission limit potential of contact lenses

PROSPECTS AND OPPORTUNITIES

Full value sales recovery predicted in 2022

Leadership changes hands going into forecast period

E-commerce to strengthen share further

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2016-2021
Table 13 Sales of Contact Lenses by Category: Value 2016-2021
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 16 Sales of Contact Lens Solutions: Value 2016-2021
Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021
Table 18 Sales of Contact Lenses by Type: % Value 2016-2021
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021
Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020
Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020
Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026
Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026

Spectacles in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Green shoots of recovery seen in 2021

Fears of contracting virus favour spectacles over contact lenses

Design mattering more to Romanians

PROSPECTS AND OPPORTUNITIES

Fashion to keep driving sales, with new ways of buying spectacles likely

Financial fallout of COVID-19 may boost cheaper spectacles

Promotion push to intensify

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2016-2021
Table 34 Sales of Spectacles by Category: Value 2016-2021
Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021
Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021
Table 38 NBO Company Shares of Spectacles: % Value 2016-2020
Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020
Table 40 Distribution of Spectacles by Format: % Value 2016-2021
Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026
Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026

Sunglasses in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Brighter year for sunglasses in 2021

Travel and socialising limitations still impede category

Eye protection now a bigger concern for Romanians

PROSPECTS AND OPPORTUNITIES

Pandemic appeal of e-commerce likely to boost channel in long term

Online influencers key in evolution and performance of sunglasses

Financial uncertainty from COVID-19 to drive up private label

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2016-2021
Table 46 Sales of Sunglasses: Value 2016-2021
Table 47 Sales of Sunglasses: % Volume Growth 2016-2021
Table 48 Sales of Sunglasses: % Value Growth 2016-2021
Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020
Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020
Table 51 Distribution of Sunglasses by Format: % Value 2016-2021
Table 52 Forecast Sales of Sunglasses: Volume 2021-2026
Table 53 Forecast Sales of Sunglasses: Value 2021-2026
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026
Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026

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Megatrends

Country Report

Eyewear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Eyewear in 2021: The big picture

Key trends in 2021

Competitive landscape

Retailing developments

What next for eyewear?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Romania

EXECUTIVE SUMMARY

Eyewear in 2021: The big picture

Key trends in 2021

Competitive landscape

Retailing developments

What next for eyewear?

MARKET DATA

DISCLAIMER

SOURCES

Contact Lenses and Solutions in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales on way to recovery from 2020 slump, with e-commerce now a major channel

Daily format closing gap on frequent replacement lenses

Fears of virus transmission limit potential of contact lenses

PROSPECTS AND OPPORTUNITIES

Full value sales recovery predicted in 2022

Leadership changes hands going into forecast period

E-commerce to strengthen share further

CATEGORY DATA

Spectacles in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Green shoots of recovery seen in 2021

Fears of contracting virus favour spectacles over contact lenses

Design mattering more to Romanians

PROSPECTS AND OPPORTUNITIES

Fashion to keep driving sales, with new ways of buying spectacles likely

Financial fallout of COVID-19 may boost cheaper spectacles

Promotion push to intensify

CATEGORY DATA

Sunglasses in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Brighter year for sunglasses in 2021

Travel and socialising limitations still impede category

Eye protection now a bigger concern for Romanians

PROSPECTS AND OPPORTUNITIES

Pandemic appeal of e-commerce likely to boost channel in long term

Online influencers key in evolution and performance of sunglasses

Financial uncertainty from COVID-19 to drive up private label

CATEGORY DATA

Why buy this report?

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