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Country Report

Eyewear in

Eyewear in Romania

27 pages, Jul 2018

US$1,210

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Rising income drives growth while demographics point to bright future

Eyewear continues to record strong growth in Romania in 2018 in both retail volume and current value terms. Growth is being supported by strong economic growth and rising disposable income, with the minimum wage being increased by a further 9% in 2018, following a previous increase of 16% in 2017.

Focus on eye health key to development

Consumers in Romania are becoming increasingly aware of the need for good quality spectacle lenses and contact lenses, with the focus being on protecting the eyes, as well looking good. Consumers in Romania are showing a growing focus on their health and wellbeing and this is extending to eye health, with adults booking more regular check-ups for themselves and their children.

Large merger set to influence competitive landscape

One of the big stories in in 2018 was the EU’s approval of the merger between European eyewear giants Luxottica and Essilor, which was given in March. While Luxottica offers a wide range of spectacle frames and sunglasses brands including Oakley and Ray-Ban, Essilor is the leading supplier of spectacle lenses in Romania.

Internet retailing seeing dynamic growth for eyewear

Optical shops remains the dominant distribution channel for eyewear in Romania, with consumers appreciating the advice provided by the sales staff in these stores, as well as having faith in the authenticity of the products on sale. Despite this, internet retailing continues to win share with consumers drawn towards the convenience and competitive prices.

Eyewear set to continue its strong performance

Thanks to an improving economy and rising disposable income, eyewear in Romania is set to continue recording strong growth over the forecast period in both retail volume terms and value terms, at constant 2018 prices. Despite the overall population being set to decline, rising life expectancy is resulting in there being a larger population of elderly consumers who are a key demographic for eyewear due to the higher incidence of eye health issues.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Romania. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Romania

EXECUTIVE SUMMARY

Rising income drives growth while demographics point to bright future

Focus on eye health key to development

Large merger set to influence competitive landscape

Internet retailing seeing dynamic growth for eyewear

Eyewear set to continue its strong performance

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Romania

HEADLINES

PROSPECTS

Ageing population influences the development of contact lenses

Rising incomes support growth

Internet retailing continues to take share from optical shops

COMPETITIVE LANDSCAPE

Novartis looks to maintain lead through innovation

Bausch & Lomb on the rise

Johnson & Johnson loses share despite continued growth

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Spectacles in Romania

HEADLINES

PROSPECTS

Spectacle frames benefits from rising incomes

Consumers focus on quality and added-value features in spectacle frames

Optical shops channel expands but loses share to internet retailing

COMPETITIVE LANDSCAPE

Themed heading 1

Leading players Luxottica and Essilor have merger approved

Interoptik leading local player in spectacles

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Sunglasses in Romania

HEADLINES

PROSPECTS

Fashion and health the two key trends

Optical shops leads distribution but internet retailing wins share

Social media playing key role in sunglasses

COMPETITIVE LANDSCAPE

Safilo takes the lead despite losing share

Dolce & Gabbana and Silhouette see strong performance

Fast-fashion retailers see growth

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Megatrends

Country Report

Eyewear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Rising income drives growth while demographics point to bright future

Focus on eye health key to development

Large merger set to influence competitive landscape

Internet retailing seeing dynamic growth for eyewear

Eyewear set to continue its strong performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Romania

EXECUTIVE SUMMARY

Rising income drives growth while demographics point to bright future

Focus on eye health key to development

Large merger set to influence competitive landscape

Internet retailing seeing dynamic growth for eyewear

Eyewear set to continue its strong performance

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Romania

HEADLINES

PROSPECTS

Ageing population influences the development of contact lenses

Rising incomes support growth

Internet retailing continues to take share from optical shops

COMPETITIVE LANDSCAPE

Novartis looks to maintain lead through innovation

Bausch & Lomb on the rise

Johnson & Johnson loses share despite continued growth

CATEGORY DATA

Spectacles in Romania

HEADLINES

PROSPECTS

Spectacle frames benefits from rising incomes

Consumers focus on quality and added-value features in spectacle frames

Optical shops channel expands but loses share to internet retailing

COMPETITIVE LANDSCAPE

Themed heading 1

Leading players Luxottica and Essilor have merger approved

Interoptik leading local player in spectacles

CATEGORY DATA

Sunglasses in Romania

HEADLINES

PROSPECTS

Fashion and health the two key trends

Optical shops leads distribution but internet retailing wins share

Social media playing key role in sunglasses

COMPETITIVE LANDSCAPE

Safilo takes the lead despite losing share

Dolce & Gabbana and Silhouette see strong performance

Fast-fashion retailers see growth

CATEGORY DATA

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