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Learn more27 pages, Jul 2018
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Eyewear continues to record strong growth in Romania in 2018 in both retail volume and current value terms. Growth is being supported by strong economic growth and rising disposable income, with the minimum wage being increased by a further 9% in 2018, following a previous increase of 16% in 2017.
Consumers in Romania are becoming increasingly aware of the need for good quality spectacle lenses and contact lenses, with the focus being on protecting the eyes, as well looking good. Consumers in Romania are showing a growing focus on their health and wellbeing and this is extending to eye health, with adults booking more regular check-ups for themselves and their children.
One of the big stories in in 2018 was the EU’s approval of the merger between European eyewear giants Luxottica and Essilor, which was given in March. While Luxottica offers a wide range of spectacle frames and sunglasses brands including Oakley and Ray-Ban, Essilor is the leading supplier of spectacle lenses in Romania.
Optical shops remains the dominant distribution channel for eyewear in Romania, with consumers appreciating the advice provided by the sales staff in these stores, as well as having faith in the authenticity of the products on sale. Despite this, internet retailing continues to win share with consumers drawn towards the convenience and competitive prices.
Thanks to an improving economy and rising disposable income, eyewear in Romania is set to continue recording strong growth over the forecast period in both retail volume terms and value terms, at constant 2018 prices. Despite the overall population being set to decline, rising life expectancy is resulting in there being a larger population of elderly consumers who are a key demographic for eyewear due to the higher incidence of eye health issues.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Romania. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Romania market research report includes:
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This industry report originates from Passport, our eyewear market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.