Executive Summary

Jul 2019
Rising incomes drive growth as demographic trends point to a bright future

The strong growth seen in eyewear in Romania in 2019 was the product of two major trends. The first is the improving economic situation in the country, which has resulted in the financial situations of many households improving considerably.

Fashion trends becoming more influential

While demand factors in eyewear are still dominated by the need for corrective lenses, 2019 saw fashion trends become much more influential in spectacle frames and sunglasses. With Romanians increasingly exposed to the prevailing global fashion trends through the online, social and broadcast media, they are becoming increasingly aware that sunglasses and spectacles are also fashion items, as well items to correct and protect one’s vision.

Essilor-Luxottica merger creates the new leading player in eyewear

October 2018 saw the long-awaited merger between Europe’s twin global eyewear giants Luxottica and Essilor after EU regulatory approval was granted in March 2018. Luxottica is the global leader in spectacle frames and sunglasses with iconic brands such as Oakley and Ray-Ban.

Internet retailing registers dynamic growth despite dominance of optical shops

2019 saw optical shops remain the dominant distribution channel for eyewear in Romania. The main reason for this is that consumers tend to appreciate the professional assistance and advice provided by the sales staff in these specialist stores.

A strong performance anticipated for eyewear over the forecast period

The outlook for eyewear is overwhelmingly positive and this is mainly due to the ongoing improvements being seen in the Romanian economy and in particular rising disposable income levels. This means that more Romanians will be able to spend more on their eyewear, including more pairs of spectacles and sunglasses and more expensive items that are as fashionable as they are functional.

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Eyewear in Romania

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Romania. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Romania?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Eyewear in Romania

EXECUTIVE SUMMARY

Rising incomes drive growth as demographic trends point to a bright future
Fashion trends becoming more influential
Essilor-Luxottica merger creates the new leading player in eyewear
Internet retailing registers dynamic growth despite dominance of optical shops
A strong performance anticipated for eyewear over the forecast period

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Romania

HEADLINES

PROSPECTS

Consumers increasingly taking care of their eye health, presenting opportunities
Contact lenses continues to face competition from spectacles
Rising interest in laser surgery set to continue eroding category growth potential

COMPETITIVE LANDSCAPE

Novartis maintains its leading position through its constant focus on innovation
Bausch & Lomb on the rise due to innovative lenses options
Optical shops still in the lead despite the rise of internet retailing

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Romania

HEADLINES

PROSPECTS

Spectacle lenses posts the strongest sales growth
Spectacles increasingly seen as fashion items, boosting growth in spectacle frames
Contact lenses likely to present stronger competition to spectacles

COMPETITIVE LANDSCAPE

Essilor and Luxottica merger set to create a new leading player in spectacles
Price competition continues to characterise sales of spectacles
Interoptik remains the leading local player in spectacles

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Romania

HEADLINES

PROSPECTS

Changing fashion trends remain a major influence over sales of sunglasses
Technological advancement underlines sunglasses’ core function as eye protection
Luxury brands set to be the big winners

COMPETITIVE LANDSCAPE

Luxottica remains the leader in sunglasses
Safilo gains value share to pull ahead of FF Group and secure second position
Social media to become an increasingly important aspect of sunglasses marketing

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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