In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending behaviour of Romanian consumers.
Companies with a strong presence in e-commerce are benefiting from a boost in sales as new consumers have migrated to the online platform. E-commerce saw an uplift in sales during COVID-19 when consumers took to buying products online, to avoid coming into contact with the virus.
Eyewear in Romania remains a highly fragmented landscape, with Luxottica retaining its lead, with Safilo in second place, despite both players only having a single-digit share. In addition, the share between the leading players is marginal, with Luxottica leading in sunglasses while Safilo leads in spectacles.
E-commerce is a growing landscape for eyewear, with consumers having become accustomed to the channel during the outbreak of COVID-19. Despite this platform's rise, optical stores remain the most popular retailing channel.
Across the forecast period, the performance of eyewear will be linked to the ongoing economic situation in the country. With consumers adapting their buying habits to align with ongoing inflation and unemployment, some consumers are expected to switch from luxury brands to lower-cost alternatives.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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