Eyewear in Romania

Rising income drives growth while demographics point to bright future

Eyewear continues to record strong growth in Romania in 2018 in both retail volume and current value terms. Growth is being supported by strong economic growth and rising disposable income, with the minimum wage being increased by a further 9% in 2018, following a previous increase of 16% in 2017.

Focus on eye health key to development

Consumers in Romania are becoming increasingly aware of the need for good quality spectacle lenses and contact lenses, with the focus being on protecting the eyes, as well looking good. Consumers in Romania are showing a growing focus on their health and wellbeing and this is extending to eye health, with adults booking more regular check-ups for themselves and their children.

Large merger set to influence competitive landscape

One of the big stories in in 2018 was the EU’s approval of the merger between European eyewear giants Luxottica and Essilor, which was given in March. While Luxottica offers a wide range of spectacle frames and sunglasses brands including Oakley and Ray-Ban, Essilor is the leading supplier of spectacle lenses in Romania.

Internet retailing seeing dynamic growth for eyewear

Optical shops remains the dominant distribution channel for eyewear in Romania, with consumers appreciating the advice provided by the sales staff in these stores, as well as having faith in the authenticity of the products on sale. Despite this, internet retailing continues to win share with consumers drawn towards the convenience and competitive prices.

Eyewear set to continue its strong performance

Thanks to an improving economy and rising disposable income, eyewear in Romania is set to continue recording strong growth over the forecast period in both retail volume terms and value terms, at constant 2018 prices. Despite the overall population being set to decline, rising life expectancy is resulting in there being a larger population of elderly consumers who are a key demographic for eyewear due to the higher incidence of eye health issues.

Files are delivered directly into your account within a few minutes of purchase.