Growth in overall eyewear sales is being curbed by weak demand for sunglasses and spectacle frames and by a further decrease in unit prices. Sunglasses and spectacle frames continue to be impacted by demand that is polarised between luxury and low-priced references at the expense of mid-priced products.
Sales of daily disposable lenses (DD) continued to drive growth in eyewear in Italy in 2019 as consumers sought greater convenience and hygiene. Daily disposable lenses are considered safer as they present a lower risk of eye infections.
Eyewear in Italy is mature and in 2018 it remained dominated by multinationals, both domestic and international, including Luxottica Group, Carl Zeiss and Essilor International. Contact lenses, in particular, is concentrated and dominated by a small number of multinational players which compete for value share by continually improving their products with technological advancements.
Optical shops remains the dominant channel for eyewear in Italy, mainly due to the strong presence of large chains such as Salmoiraghi & Viganò and GrandVision which enjoy strong brand recognition and consumer trust. In optical shops, customers can obtain a free eyesight test and receive professional recommendations as to the best products for their vision needs.
Mild growth is expected in eyewear over the forecast period. While growth in volume sales is expected to remain steady, value growth is expected to be slightly lower compared to the review period.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
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