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Learn moreAug 2020
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Eyewear was hard-hit during the first half of 2020 due COVID-19. Sales decreased steeply due to the national lockdown starting on 9 March, which started easing from May/June.
The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by the COVID-19 infection, with nationwide lockdown lasting from 10 March until 3 April.
The eyewear landscape remained very concentrated in Italy in 2019. Luxottica remained the leading player, thanks to its vast portfolio of popular owned brands such as Ray-Ban, Oakley, Persol and Vogues, and licensed brands such as Giorgio Armani, Emporio Armani and Prada, amongst others.
Optical shops is expected to remain the most important channel for eyewear in 2020, leading all categories. This distribution channel is led by Salmoiraghi & Viganò, which was acquired by Luxottica during the review period.
Sales of eyewear are set to continue to be negatively impacted by the recession hitting Italy after the COVID-19 crisis. However, declines are gradually expected to become slower and growth rates are expected to increase as the Italian economy is expected to recover from 2021, assuming that the continued control measures stop a resurgence of the virus in the country.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Italy market research report includes:
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This industry report originates from Passport, our eyewear market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.