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Country Report

Eyewear in

Eyewear in Italy

Aug 2020

US$1,210

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on eyewear

Eyewear was hard-hit during the first half of 2020 due COVID-19. Sales decreased steeply due to the national lockdown starting on 9 March, which started easing from May/June.

COVID-19 country impact

The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by the COVID-19 infection, with nationwide lockdown lasting from 10 March until 3 April.

Company response

The eyewear landscape remained very concentrated in Italy in 2019. Luxottica remained the leading player, thanks to its vast portfolio of popular owned brands such as Ray-Ban, Oakley, Persol and Vogues, and licensed brands such as Giorgio Armani, Emporio Armani and Prada, amongst others.

Retailing shift

Optical shops is expected to remain the most important channel for eyewear in 2020, leading all categories. This distribution channel is led by Salmoiraghi & Viganò, which was acquired by Luxottica during the review period.

What next for eyewear?

Sales of eyewear are set to continue to be negatively impacted by the recession hitting Italy after the COVID-19 crisis. However, declines are gradually expected to become slower and growth rates are expected to increase as the Italian economy is expected to recover from 2021, assuming that the continued control measures stop a resurgence of the virus in the country.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Italy

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2015-2020
Table 2 Sales of Eyewear by Category: Value 2015-2020
Table 3 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 4 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Eyewear: % Value 2015-2019
Table 6 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 7 Distribution of Eyewear by Format: % Value 2015-2020
Table 8 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 9 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Italy

KEY DATA FINDINGS

2020 IMPACT

A switch to spectacles is seen, as they are considered cheaper and safer

Innovation targets digital eye strain and those wearing contact lenses for long hours

Leading players innovate to maintain their positions

RECOVERY AND OPPORTUNITIES

Lasting impact, but DD lenses set to perform well

Low penetration and campaigns by manufacturers offer potential for growth

Manufacturers expected to provide comfort to wearers and support to retailers

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2015-2020
Table 13 Sales of Contact Lenses by Category: Value 2015-2020
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2015-2020
Table 15 Sales of Contact Lenses by Category: % Value Growth 2015-2020
Table 16 Sales of Contact Lens Solutions: Value 2015-2020
Table 17 Sales of Contact Lens Solutions: % Value Growth 2015-2020
Table 18 Sales of Contact Lenses by Type: % Value 2015-2020
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020
Table 23 NBO Company Shares of Contact Lenses: % Value 2015-2019
Table 24 LBN Brand Shares of Contact Lenses: % Value 2016-2019
Table 25 Distribution of Contact Lenses by Format: % Value 2015-2020
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2015-2020
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2020-2025
Table 28 Forecast Sales of Contact Lenses by Category: Value 2020-2025
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Contact Lens Solutions: Value 2020-2025
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025

Sunglasses in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to fewer holidays, prompting a strong decline for sunglasses

Fashion remains important, but rising health awareness boosts demand for good UV protection

Ray-Ban ensures the continued success of Luxottica Group

RECOVERY AND OPPORTUNITIES

Continued decline as the recovery of travel and the economy are set to be slow

Polarisation set to continue amidst brand-loyalty and cost-consciousness

E-commerce on track to see a strong increase in its share of distribution

CATEGORY DATA

Table 33 Sales of Sunglasses: Volume 2015-2020
Table 34 Sales of Sunglasses: Value 2015-2020
Table 35 Sales of Sunglasses: % Volume Growth 2015-2020
Table 36 Sales of Sunglasses: % Value Growth 2015-2020
Table 37 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 38 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 39 Distribution of Sunglasses by Format: % Value 2015-2020
Table 40 Forecast Sales of Sunglasses: Volume 2020-2025
Table 41 Forecast Sales of Sunglasses: Value 2020-2025
Table 42 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 43 Forecast Sales of Sunglasses: % Value Growth 2020-2025

Spectacles in Italy

KEY DATA FINDINGS

2020 IMPACT

Value decline due to store closures and a move to economy products

Progressive and multifunctional lenses see dynamic growth

Players in spectacle lenses lead, but Luxottica maintains a strong position

RECOVERY AND OPPORTUNITIES

A slow return to growth, but polarisation is expected

The move to e-commerce is accelerated

Increasing digitalisation set to lead to more eyesight problems, increasing demand

CATEGORY DATA

Table 44 Sales of Spectacles by Category: Volume 2015-2020
Table 45 Sales of Spectacles by Category: Value 2015-2020
Table 46 Sales of Spectacles by Category: % Volume Growth 2015-2020
Table 47 Sales of Spectacles by Category: % Value Growth 2015-2020
Table 48 Sales of Spectacle Lenses by Type: % Value 2015-2020
Table 49 NBO Company Shares of Spectacles: % Value 2015-2019
Table 50 LBN Brand Shares of Spectacles: % Value 2016-2019
Table 51 Distribution of Spectacles by Format: % Value 2015-2020
Table 52 Forecast Sales of Spectacles by Category: Volume 2020-2025
Table 53 Forecast Sales of Spectacles by Category: Value 2020-2025
Table 54 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Eyewear in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Italy

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Italy

KEY DATA FINDINGS

2020 IMPACT

A switch to spectacles is seen, as they are considered cheaper and safer

Innovation targets digital eye strain and those wearing contact lenses for long hours

Leading players innovate to maintain their positions

RECOVERY AND OPPORTUNITIES

Lasting impact, but DD lenses set to perform well

Low penetration and campaigns by manufacturers offer potential for growth

Manufacturers expected to provide comfort to wearers and support to retailers

CATEGORY DATA

Sunglasses in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown leads to fewer holidays, prompting a strong decline for sunglasses

Fashion remains important, but rising health awareness boosts demand for good UV protection

Ray-Ban ensures the continued success of Luxottica Group

RECOVERY AND OPPORTUNITIES

Continued decline as the recovery of travel and the economy are set to be slow

Polarisation set to continue amidst brand-loyalty and cost-consciousness

E-commerce on track to see a strong increase in its share of distribution

CATEGORY DATA

Spectacles in Italy

KEY DATA FINDINGS

2020 IMPACT

Value decline due to store closures and a move to economy products

Progressive and multifunctional lenses see dynamic growth

Players in spectacle lenses lead, but Luxottica maintains a strong position

RECOVERY AND OPPORTUNITIES

A slow return to growth, but polarisation is expected

The move to e-commerce is accelerated

Increasing digitalisation set to lead to more eyesight problems, increasing demand

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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