Executive Summary

Jul 2019
Ageing population and fashion trends boost sales

Growth in overall eyewear sales is being curbed by weak demand for sunglasses and spectacle frames and by a further decrease in unit prices. Sunglasses and spectacle frames continue to be impacted by demand that is polarised between luxury and low-priced references at the expense of mid-priced products.

Daily disposable lenses appeal by offering convenience and hygiene

Sales of daily disposable lenses (DD) continued to drive growth in eyewear in Italy in 2019 as consumers sought greater convenience and hygiene. Daily disposable lenses are considered safer as they present a lower risk of eye infections.

LuxotticaEssilor becomes force to be recognised after merger

Eyewear in Italy is mature and in 2018 it remained dominated by multinationals, both domestic and international, including Luxottica Group, Carl Zeiss and Essilor International. Contact lenses, in particular, is concentrated and dominated by a small number of multinational players which compete for value share by continually improving their products with technological advancements.

Optical shops benefit from strong chains while internet retailing offers low prices

Optical shops remains the dominant channel for eyewear in Italy, mainly due to the strong presence of large chains such as Salmoiraghi & Viganò and GrandVision which enjoy strong brand recognition and consumer trust. In optical shops, customers can obtain a free eyesight test and receive professional recommendations as to the best products for their vision needs.

Sales growth limited by price competition, online discounts and laser eye surgery

Mild growth is expected in eyewear over the forecast period. While growth in volume sales is expected to remain steady, value growth is expected to be slightly lower compared to the review period.

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Eyewear in Italy

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

Eyewear in Italy

EXECUTIVE SUMMARY

Ageing population and fashion trends boost sales
Daily disposable lenses appeal by offering convenience and hygiene
LuxotticaEssilor becomes force to be recognised after merger
Optical shops benefit from strong chains while internet retailing offers low prices
Sales growth limited by price competition, online discounts and laser eye surgery

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Italy

HEADLINES

PROSPECTS

Daily disposable lenses benefits from consumers seeking hygiene and convenience and introduction of more advanced features
Innovation targets digital eye strain and those wearing contact lenses for long hours
Silicone hydrogel contact lenses become more prevalent as comfort is paramount

COMPETITIVE LANDSCAPE

Ciba Vision struggles due to lack of innovation and growing competition
Technical advancements benefit Bausch & Lomb and Johnson & Johnson Vision Care
Smaller players such as Oftalmica Galileo also aim to maximise comfort

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Italy

HEADLINES

PROSPECTS

Progressive spectacle lenses boosted by impact of digital lifestyle
Spectacle frames impacted by strong price competition and polarisation
Multifunctional lenses address growing consumer awareness of damage caused by UV and blue light

COMPETITIVE LANDSCAPE

Carl Zeiss consolidates lead thanks to wide range of lenses for different requirements
International brands lead spectacle lenses but remain largely unknown to consumers
Domestic players strong in spectacle frames thanks to focus on design

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Italy

HEADLINES

PROSPECTS

Shift towards lower-priced sunglasses and online discounting impact value sales
Eye health awareness boosts demand for outdoor sunglasses offering UV protection
Fashion remains important but consumers also seek blue light protection

COMPETITIVE LANDSCAPE

Luxottica dominates due to owning leading brand within wide portfolio
Italian companies dominate sunglasses and target aspirational millennial and generation Z consumers
Local company Marcolin SpA renews licence agreements

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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