Eyewear in Italy

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Eyewear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories:

  • Contact Lenses
  • Spectacles
  • Sunglasses

If you're in the Eyewear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eyewear in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eyewear in Italy?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Eyewear in Italy?
  • How are products distributed in Eyewear in Italy?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?
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Eyewear in Italy

Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
Table 1 Sales of Eyewear by Category: Volume 2018-2023
Table 2 Sales of Eyewear by Category: Value 2018-2023
Table 3 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 4 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Eyewear: % Value 2018-2022
Table 6 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 7 Distribution of Eyewear by Format: % Value 2018-2023
Table 8 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 9 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Contact Lenses and Solutions in Italy

KEY DATA FINDINGS

Despite challenges contact lenses is set to be the best performer in eyewear in 2023
Disposable daily lenses continue to drive growth despite increasing price sensitivity
New contact lenses target the digital age and those with an astigmatism
Contact lenses will continue to be the aesthetic choice of a growing number of Italians while comfort will be a key focus of new product development
Multifocal daily disposable lenses likely to drive growth due to ageing population
Retail e-commerce set to benefit from offer of better prices and greater convenience
Table 12 Sales of Contact Lenses by Category: Volume 2018-2023
Table 13 Sales of Contact Lenses by Category: Value 2018-2023
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 15 Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 16 Sales of Contact Lens Solutions: Value 2018-2023
Table 17 Sales of Contact Lens Solutions: % Value Growth 2018-2023
Table 18 Sales of Contact Lenses by Type: % Value 2018-2023
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023
Table 23 NBO Company Shares of Contact Lenses: % Value 2018-2022
Table 24 LBN Brand Shares of Contact Lenses: % Value 2019-2022
Table 25 Distribution of Contact Lenses by Format: % Value 2018-2023
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2018-2023
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2023-2028
Table 28 Forecast Sales of Contact Lenses by Category: Value 2023-2028
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Contact Lens Solutions: Value 2023-2028
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028

Spectacles in Italy

KEY DATA FINDINGS

Sales of spectacles set to stagnate as Italians postpone unnecessary expenditure in 2023
Little change in the competitive landscape with spectacle lenses remaining key to growth
Spectacle lenses continues to benefit from new product launches and innovation
Spectacles set to profit from the growing importance being placed on eye health and the rise in myopia cases
Presbyopia rates to rise which should boost demand for progressive lenses
Despite its limited distribution share retail e-commerce still has strong growth potential in spectacles
Table 33 Sales of Spectacles by Category: Volume 2018-2023
Table 34 Sales of Spectacles by Category: Value 2018-2023
Table 35 Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 36 Sales of Spectacles by Category: % Value Growth 2018-2023
Table 37 Sales of Spectacle Lenses by Type: % Value 2018-2023
Table 38 NBO Company Shares of Spectacles: % Value 2018-2022
Table 39 LBN Brand Shares of Spectacles: % Value 2019-2022
Table 40 Distribution of Spectacles by Format: % Value 2018-2023
Table 41 Forecast Sales of Spectacles by Category: Volume 2023-2028
Table 42 Forecast Sales of Spectacles by Category: Value 2023-2028
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2023-2028

Sunglasses in Italy

KEY DATA FINDINGS

Sunglasses set to suffer from the impact of reduced purchasing power
Licensing remains an important strategy within sunglasses
Luxottica confirms its leadership, followed by Kering Eyewear
Sunglasses should benefit from the gradual recovery of consumer purchasing power and tourism
Retail e-commerce set to continue gaining share as leading players invest in expanding and improving their online offer and services
Sustainability will continue to play an increasingly important role
Table 45 Sales of Sunglasses: Volume 2018-2023
Table 46 Sales of Sunglasses: Value 2018-2023
Table 47 Sales of Sunglasses: % Volume Growth 2018-2023
Table 48 Sales of Sunglasses: % Value Growth 2018-2023
Table 49 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 50 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 51 Distribution of Sunglasses by Format: % Value 2018-2023
Table 52 Forecast Sales of Sunglasses: Volume 2023-2028
Table 53 Forecast Sales of Sunglasses: Value 2023-2028
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 55 Forecast Sales of Sunglasses: % Value Growth 2023-2028
The following categories and subcategories are included:

Eyewear

Eyewear

Eyewear is the aggregate of contact lenses, spectacles and sunglasses.

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This report originates from Passport, our Eyewear research and analysis database.

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