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Country Report

Eyewear in

Eyewear in Italy

16 pages, Jul 2018

US$1,210

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Eyewear to become a fashion essential

Consumers increasingly consider eyewear as a fashion accessory. Many fashion brands have entered the eyewear arena with successful developments in licensed spectacle frames and sunglasses.

Healthier sales in spectacles and contact lenses

Spectacles is expected to register stability in retail value sales as Italians demonstrate an increasing volume need and demand more premium and fashionable sunglasses. Italians have also shown a growing desire to own several pairs of spectacles for different occasions or functional needs (for example, spectacles for reading, outdoor activities, driving, etc).

Multinational brands, both national and international, dominate eyewear in Italy

Eyewear in Italy is a rather mature industry, with contact lenses, in particular, dominated by multinational players. Spectacle frames and lenses were each led by a few large companies in 2017, mainly national, although smaller players registered positive sales growth due to the development of discount optical retailers.

Optical shops remains the dominant channel despite emerging online competition

In Italy, optical shops remains the most important channel for eyewear sales. This is largely due to the strong presence of large chains like Salmoiraghi & Viganò and GrandVision which enjoy strong brand recognition and consumer trust.

The outlook for eyewear remains bright and fairly dynamic

The prevalence of myopia, hyperopia and presbyopia grew over the review period, and is expected to continue increasing over the forecast period. It is expected that manufacturers will invest in developing new eyewear to either prevent or correct these conditions.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Italy

EXECUTIVE SUMMARY

Eyewear to become a fashion essential

Healthier sales in spectacles and contact lenses

Multinational brands, both national and international, dominate eyewear in Italy

Optical shops remains the dominant channel despite emerging online competition

The outlook for eyewear remains bright and fairly dynamic

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Spectacles in Italy

HEADLINES

PROSPECTS

Digital lifestyle drives sales of spectacle lenses

Spectacles for different purposes

Unit prices set to lower and affect value sales

COMPETITIVE LANDSCAPE

National companies are significant in spectacle frames

International brands characterise spectacle lenses

Carl Zeiss leads spectacles thanks to its wide penetration of spectacle lenses

CATEGORY DATA

Table 12 Sales of Spectacles by Category: Volume 2013-2018
Table 13 Sales of Spectacles by Category: Value 2013-2018
Table 14 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 15 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 16 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 17 NBO Company Shares of Spectacles: % Value 2013-2017
Table 18 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 19 Distribution of Spectacles by Format: % Value 2013-2018
Table 20 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 21 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 22 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Contact Lenses and Solutions in Italy

HEADLINES

PROSPECTS

Daily disposable lenses (DD) set to be the most dynamic category

Innovation targeting digital strain set to develop fast

Focus on silicone hydrogel types

COMPETITIVE LANDSCAPE

Ciba Vision SpA continues to lead

Johnson & Johnson Vision Care Inc has the top contact lenses brand thanks to innovation

New product developments to address digital strain and overall eye health

CATEGORY DATA

Table 24 Sales of Contact Lenses by Category: Volume 2013-2018
Table 25 Sales of Contact Lenses by Category: Value 2013-2018
Table 26 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 27 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 28 Sales of Contact Lens Solutions: Value 2013-2018
Table 29 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 30 Sales of Contact Lenses by Type: % Value 2013-2018
Table 31 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 32 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 33 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 34 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 35 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 36 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 37 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 38 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 39 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 40 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 41 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 44 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Sunglasses in Italy

HEADLINES

PROSPECTS

Sunglasses expected to register the best performance in eyewear

Rising sales of sunglasses expected through internet retailing

Sunglasses strictly related to fashion and social trends

COMPETITIVE LANDSCAPE

Sunglasses dominated by Luxottica

National companies dominate sunglasses

Ray-Ban continues to lead in Italy

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Megatrends

Country Report

Eyewear in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Eyewear to become a fashion essential

Healthier sales in spectacles and contact lenses

Multinational brands, both national and international, dominate eyewear in Italy

Optical shops remains the dominant channel despite emerging online competition

The outlook for eyewear remains bright and fairly dynamic

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Italy

EXECUTIVE SUMMARY

Eyewear to become a fashion essential

Healthier sales in spectacles and contact lenses

Multinational brands, both national and international, dominate eyewear in Italy

Optical shops remains the dominant channel despite emerging online competition

The outlook for eyewear remains bright and fairly dynamic

MARKET DATA

DEFINITIONS

SOURCES

Spectacles in Italy

HEADLINES

PROSPECTS

Digital lifestyle drives sales of spectacle lenses

Spectacles for different purposes

Unit prices set to lower and affect value sales

COMPETITIVE LANDSCAPE

National companies are significant in spectacle frames

International brands characterise spectacle lenses

Carl Zeiss leads spectacles thanks to its wide penetration of spectacle lenses

CATEGORY DATA

Contact Lenses and Solutions in Italy

HEADLINES

PROSPECTS

Daily disposable lenses (DD) set to be the most dynamic category

Innovation targeting digital strain set to develop fast

Focus on silicone hydrogel types

COMPETITIVE LANDSCAPE

Ciba Vision SpA continues to lead

Johnson & Johnson Vision Care Inc has the top contact lenses brand thanks to innovation

New product developments to address digital strain and overall eye health

CATEGORY DATA

Sunglasses in Italy

HEADLINES

PROSPECTS

Sunglasses expected to register the best performance in eyewear

Rising sales of sunglasses expected through internet retailing

Sunglasses strictly related to fashion and social trends

COMPETITIVE LANDSCAPE

Sunglasses dominated by Luxottica

National companies dominate sunglasses

Ray-Ban continues to lead in Italy

CATEGORY DATA

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