Eyewear in the Netherlands

Eyewear continues to perform well

Eyewear in the Netherlands continued to perform well in 2018, with sales driven by the increasing prevalence of eyesight problems. The growing ageing population, rising exposure to digital technology from a younger age and changes in lifestyle all led to a rise in the number of people with eyesight disorders.

Wide variety of products and fashion trends support eyewear growth

Eyewear in the Netherlands registered solid growth in both volume and current value terms in 2018. Eyewear products were not only perceived as tools to correct eyesight problems but also key fashion accessories.

Major players continue to lead eyewear

The Dutch eyewear market continued to see a high degree of concentration among global players with a long-established presence and ongoing investment in new product development. Bausch & Lomb, Johnson & Johnson and Alcon Nederland remained the leading players in contact lenses in 2017, while spectacle lenses continued to be led by firms such as Essilor Nederland, Hoya Lens Nederland and Carl Zeiss Vision.

Optical shops remains the leading distribution channel despite a shift in consumer preference

Optical shops, which comprises both chain-based retailers and independent opticians, remained the leading distribution channel for eyewear in 2018. Dutch consumers prefer optical shops as these outlets enable them to be examined by an opticians or optometrist.

Positive outlook for eyewear despite some potential threats

Eyewear is expected to record further positive growth over the forecast period, with sales continuing to be driven by the ongoing prevalence of eyesight problems in the Netherlands. The growing ageing population and increasing use of digital devices from a young age will likely remain the key factors behind an increase in the number of people suffering from vision problems.

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