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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Brazil?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Brazil?
- How are products distributed in Eyewear in Brazil?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Brazil
EXECUTIVE SUMMARY
High inflation and the reduction in purchasing power continue to limit expansion of consumption
Regulation of optometrists brings favourable prospects for the industry
Faced with external difficulties, local production continues to bring competitive advantages
Despite the growth in e-commerce, physical stores remain the main channels
Untapped consumers continue to represent opportunities for penetration gains
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2017-2022
Table 2 Sales of Eyewear by Category: Value 2017-2022
Table 3 Sales of Eyewear by Category: % Volume Growth 2017-2022
Table 4 Sales of Eyewear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Eyewear: % Value 2017-2021
Table 6 LBN Brand Shares of Eyewear: % Value 2018-2021
Table 7 Distribution of Eyewear by Format: % Value 2017-2022
Table 8 Forecast Sales of Eyewear by Category: Volume 2022-2027
Table 9 Forecast Sales of Eyewear by Category: Value 2022-2027
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Contact Lenses and Solutions in Brazil
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in 2022 is marked by the reduction of the effects of COVID-19 and the resumption of activities
Function is prioritised over aesthetic appeal
Brazilians still neglect the hygiene of contact lenses, with relatively low adherence to contact lens solutions
PROSPECTS AND OPPORTUNITIES
Daily disposable lenses should continue to gain traction in the forecast period
Distribution and efficient communication directed to ophthalmologists expected to remain vital
Growing number of children demanding optical correction is a challenge and an opportunity
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2017-2022
Table 13 Sales of Contact Lenses by Category: Value 2017-2022
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2017-2022
Table 15 Sales of Contact Lenses by Category: % Value Growth 2017-2022
Table 16 Sales of Contact Lens Solutions: Value 2017-2022
Table 17 Sales of Contact Lens Solutions: % Value Growth 2017-2022
Table 18 Sales of Contact Lenses by Type: % Value 2017-2022
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2017-2022
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2017-2022
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2017-2022
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2017-2022
Table 23 NBO Company Shares of Contact Lenses: % Value 2017-2021
Table 24 LBN Brand Shares of Contact Lenses: % Value 2018-2021
Table 25 Distribution of Contact Lenses by Format: % Value 2017-2022
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2017-2022
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2022-2027
Table 28 Forecast Sales of Contact Lenses by Category: Value 2022-2027
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Contact Lens Solutions: Value 2022-2027
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2022-2027
Spectacles in Brazil
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery in demand in 2022 in a context of higher production costs
Price increases commanded by major players correct lags from previous years
Physical stores continue to be the main sales channels, but there is strong investment in digitalisation
PROSPECTS AND OPPORTUNITIES
The increasing number of eye health problems and opportunities with young consumers to remain major drivers of growth
The sustainability agenda is already a reality within companies
3D manufacturing – innovation for greater comfort and total customisation of products
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2017-2022
Table 34 Sales of Spectacles by Category: Value 2017-2022
Table 35 Sales of Spectacles by Category: % Volume Growth 2017-2022
Table 36 Sales of Spectacles by Category: % Value Growth 2017-2022
Table 37 Sales of Spectacle Lenses by Type: % Value 2017-2022
Table 38 NBO Company Shares of Spectacles: % Value 2017-2021
Table 39 LBN Brand Shares of Spectacles: % Value 2018-2021
Table 40 Distribution of Spectacles by Format: % Value 2017-2022
Table 41 Forecast Sales of Spectacles by Category: Volume 2022-2027
Table 42 Forecast Sales of Spectacles by Category: Value 2022-2027
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2022-2027
Sunglasses in Brazil
KEY DATA FINDINGS
2022 DEVELOPMENTS
The advance of vaccination and the resumption of activities leads to the beginning of recovery in sunglasses
Lower price increases favour local production companies
Performance eyewear benefits from increase in outdoor activities
PROSPECTS AND OPPORTUNITIES
The main players continue to expand their points of sale and focus on fashionable appeal
Players shifting to spectacles for vision correction could shade the attention of sunglasses
Despite the challenging import environment, licensing and portfolio extensions will continue to rise
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2017-2022
Table 46 Sales of Sunglasses: Value 2017-2022
Table 47 Sales of Sunglasses: % Volume Growth 2017-2022
Table 48 Sales of Sunglasses: % Value Growth 2017-2022
Table 49 NBO Company Shares of Sunglasses: % Value 2017-2021
Table 50 LBN Brand Shares of Sunglasses: % Value 2018-2021
Table 51 Distribution of Sunglasses by Format: % Value 2017-2022
Table 52 Forecast Sales of Sunglasses: Volume 2022-2027
Table 53 Forecast Sales of Sunglasses: Value 2022-2027
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2022-2027
Table 55 Forecast Sales of Sunglasses: % Value Growth 2022-2027
The following categories and subcategories are included:
Eyewear