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Eyewear in Brazil

July 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Eyewear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories:

  • Contact Lenses
  • Spectacles
  • Sunglasses

If you're in the Eyewear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eyewear in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eyewear in Brazil?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Eyewear in Brazil?
  • How are products distributed in Eyewear in Brazil?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Eyewear in Brazil

EXECUTIVE SUMMARY

The negative impact from the pandemic is being partially diluted by consumers resuming stores’ visits due to trust in sanitary protocols
Price polarisation is making more consumers migrate to illegal trade
Local production brings competitive advantages during the pandemic
The reheat of the industry started among independent optical stores
Large untapped groups of consumers represent opportunities of penetration gains

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2016-2021 Table 2 Sales of Eyewear by Category: Value 2016-2021 Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021 Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Eyewear: % Value 2016-2020 Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020 Table 7 Distribution of Eyewear by Format: % Value 2016-2021 Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026 Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026 Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Contact lenses return to growth in 2021 benefitting from the fogging effect of spectacle lenses with the use of masks
Functional purposes are prioritized over aesthetic appeal
Brazilians still neglect the hygiene of contact lenses with relatively low adherence to solutions

PROSPECTS AND OPPORTUNITIES

Focus on daily disposable lenses expected to gain traction in the forecast period
Distribution and efficient communication directed to ophthalmologists expected to remain vital
Growing number of children demanding optical correction is a challenging opportunity

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2016-2021 Table 13 Sales of Contact Lenses by Category: Value 2016-2021 Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021 Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021 Table 16 Sales of Contact Lens Solutions: Value 2016-2021 Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021 Table 18 Sales of Contact Lenses by Type: % Value 2016-2021 Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021 Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021 Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021 Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021 Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020 Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020 Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021 Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021 Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026 Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026 Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026 Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026

Spectacles in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Timid growth in 2021 is still far from recovering to pre-pandemic levels
Market polarisation is distancing lower income consumers from spectacles
Digitalization goes beyond e-commerce and works to engage consumers

PROSPECTS AND OPPORTUNITIES

Growing numbers of eye health problems are expected to be the main driver of growth in the forecast period
Opportunities with young consumers will be important strategically but difficult operationally
Innovation expected to become an important competitive differentiation

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2016-2021 Table 34 Sales of Spectacles by Category: Value 2016-2021 Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021 Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021 Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021 Table 38 NBO Company Shares of Spectacles: % Value 2016-2020 Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020 Table 40 Distribution of Spectacles by Format: % Value 2016-2021 Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026 Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026 Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026 Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026

Sunglasses in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reduced flows of touristic activity continue to negatively impact sunglasses in 2021
Despite having a relatively limited presence, locally produced sunglasses are benefitting from competitive advantages
Illegal trade, which has been worsened by the pandemic, continues to pose the biggest threat to sunglasses

PROSPECTS AND OPPORTUNITIES

In the forecast period major players will have potential for growth with the expansion in points of sales and a focus on fashionable appeals
Players shifting to spectacles for correction could shade the evolution of sunglasses
Despite the challenging import environment, licensing and portfolio extensions will be on the rise

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2016-2021 Table 46 Sales of Sunglasses: Value 2016-2021 Table 47 Sales of Sunglasses: % Volume Growth 2016-2021 Table 48 Sales of Sunglasses: % Value Growth 2016-2021 Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020 Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020 Table 51 Distribution of Sunglasses by Format: % Value 2016-2021 Table 52 Forecast Sales of Sunglasses: Volume 2021-2026 Table 53 Forecast Sales of Sunglasses: Value 2021-2026 Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026 Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Eyewear research and analysis database.

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