With the advance of Brazil’s vaccination programme over 2022, outdoor activities and social gatherings were resumed on a regular basis for most local consumers. After close to two years of home seclusion, the population was eager to spend time outside, socialising and freely participating in different activities.
Sales of eyewear continue to recover in Brazil in line with the advance of technology, as the proportion of the local population requiring vision correction is rising. Consumers from an increasingly young age now require vision correction, driven by their lifestyles, including prolonged exposure to digital screens for learning and entertainment purposes.
2022 brought new challenges for most eyewear players, as they were forced to reinvent themselves considering the return of social activities and a more critical way of thinking among consumers. Given this scenario, eyewear players significantly invested in marketing campaigns featuring celebrities to endorse their brands, with this strategy having a positive impact on local consumers.
The lingering impact of the pandemic in terms of supply chain issues, combined with high inflation and the war in Ukraine, continue to influence price increases on a global level. In addition to higher costs of raw materials, international logistics and shipments are also being affected.
Eyewear sales are predicted to continue rising over the forecast period, with greater relevance in growth terms for contact lenses and spectacles. Despite predictions that sunglasses will struggle to fully recover to pre-pandemic levels in volume terms over the forecast period, there are still growth opportunities to attract certain segments of the population, including those who place a priority on image, and those participating in outdoor sports.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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