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Eyewear in Brazil
July 2021
The negative impact from the pandemic is being partially diluted by consumers resuming stores’ visits due to trust in sanitary protocols
The vast potential of Brazilian’s eyewear industry is still far from being reached. The recent periods of crisis have been negatively impacting the development of eyewear, with access still not being significantly broadened.
Price polarisation is making more consumers migrate to illegal trade
The worsening of the inequalities in Brazil is intensifying the contrast between the upper and the lower parts of the socioeconomic pyramid. Price polarisation continues to be one of the main movements observed in Brazil.
Local production brings competitive advantages during the pandemic
The inflationary pressure on manufacturers continues imposing a very challenging situation, especially for brands positioned at entry-level prices. The few players that totally or partially count on local production, such as Suntech Supplies Ltda (Hot Buttered) and Luxottica do Brasil Ltda (Ray-Ban), suffered less in 2020 due to their robust storage of supplies allowing them to maintain ongoing production.
The reheat of the industry started among independent optical stores
The long periods of enforced commercial lockdowns imposed by the government negatively impacted many store-based retailers, but especially medium-sized ones (chains with ten to 30 stores). Many of these stores are located in shopping centres which especially struggled with a reduction in the number of visitors, with some even closing their doors permanently.
Large untapped groups of consumers represent opportunities of penetration gains
2021 saw advancements in terms of mass vaccination and nearing the end of the pandemic, which set the stage for a better perspective for the forecast period. The expected gradual reduction in the persistently high numbers of contagion and deaths by COVID-19 will result in a more favourable scenario with more optimism amid the revival of economic growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
Contact Lenses
Spectacles
Sunglasses
If you're in the Eyewear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Brazil report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Eyewear in Brazil?
How are sales of contact lenses performing compared to spectacles?
Which are the leading brands in Eyewear in Brazil?
How are products distributed in Eyewear in Brazil?
How are demographic changes impacting demand?
To what extent are fashion and consumer affluence growth determinants?
Where is future growth expected to be most dynamic?
Eyewear in Brazil
EXECUTIVE SUMMARY
The negative impact from the pandemic is being partially diluted by consumers resuming stores’ visits due to trust in sanitary protocols
Price polarisation is making more consumers migrate to illegal trade
Local production brings competitive advantages during the pandemic
The reheat of the industry started among independent optical stores
Large untapped groups of consumers represent opportunities of penetration gains
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2016-2021Table 2 Sales of Eyewear by Category: Value 2016-2021Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Eyewear: % Value 2016-2020Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020Table 7 Distribution of Eyewear by Format: % Value 2016-2021Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Contact Lenses and Solutions in Brazil
KEY DATA FINDINGS
2021 DEVELOPMENTS
Contact lenses return to growth in 2021 benefitting from the fogging effect of spectacle lenses with the use of masks
Functional purposes are prioritized over aesthetic appeal
Brazilians still neglect the hygiene of contact lenses with relatively low adherence to solutions
PROSPECTS AND OPPORTUNITIES
Focus on daily disposable lenses expected to gain traction in the forecast period
Distribution and efficient communication directed to ophthalmologists expected to remain vital
Growing number of children demanding optical correction is a challenging opportunity
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2016-2021Table 13 Sales of Contact Lenses by Category: Value 2016-2021Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021Table 16 Sales of Contact Lens Solutions: Value 2016-2021Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021Table 18 Sales of Contact Lenses by Type: % Value 2016-2021Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026
Spectacles in Brazil
KEY DATA FINDINGS
2021 DEVELOPMENTS
Timid growth in 2021 is still far from recovering to pre-pandemic levels
Market polarisation is distancing lower income consumers from spectacles
Digitalization goes beyond e-commerce and works to engage consumers
PROSPECTS AND OPPORTUNITIES
Growing numbers of eye health problems are expected to be the main driver of growth in the forecast period
Opportunities with young consumers will be important strategically but difficult operationally
Innovation expected to become an important competitive differentiation
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2016-2021Table 34 Sales of Spectacles by Category: Value 2016-2021Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021Table 38 NBO Company Shares of Spectacles: % Value 2016-2020Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020Table 40 Distribution of Spectacles by Format: % Value 2016-2021Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026
Sunglasses in Brazil
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduced flows of touristic activity continue to negatively impact sunglasses in 2021
Despite having a relatively limited presence, locally produced sunglasses are benefitting from competitive advantages
Illegal trade, which has been worsened by the pandemic, continues to pose the biggest threat to sunglasses
PROSPECTS AND OPPORTUNITIES
In the forecast period major players will have potential for growth with the expansion in points of sales and a focus on fashionable appeals
Players shifting to spectacles for correction could shade the evolution of sunglasses
Despite the challenging import environment, licensing and portfolio extensions will be on the rise
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2016-2021Table 46 Sales of Sunglasses: Value 2016-2021Table 47 Sales of Sunglasses: % Volume Growth 2016-2021Table 48 Sales of Sunglasses: % Value Growth 2016-2021Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020Table 51 Distribution of Sunglasses by Format: % Value 2016-2021Table 52 Forecast Sales of Sunglasses: Volume 2021-2026Table 53 Forecast Sales of Sunglasses: Value 2021-2026Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026
The following categories and subcategories are included: