The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$1,210Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Brazilian eyewear industry had been slowly developing in recent years, exploiting its massive consumption potential. However, in spite of the growth rates recorded in recent times, all the developments in the industry are still some way short of providing universal access to ophthalmologic treatment and products, particularly for many lower-income families.
The belated arrival of COVID-19 in Brazil – in comparison to Asia and Europe – has not prevented it from becoming one of the most-affected countries in the world. Without a national policy, quarantines and lockdowns have been implemented by the individual cities and states.
The strong appetite in the industry for mergers and acquisitions is expected to remain on standby over the next few years until the major business groups return to something like their usual financial health. Communication efforts were resumed in the second semester of 2020, delivering messages connected to the social and economic limitations experienced by consumers, exploring new features, such as anti-haze spectacle lenses, and spreading awareness of the importance of protection against intense exposure to screens during quarantines.
Even though internet retailing has been recording significant growth in all industries, for eyewear there are some barriers in the way of greater adoption of this channel due to the processes involved in purchasing eye correction products. The Brazilian optical retail environment is extremely dependent on physical optical shops, which remained closed during quarantines, not being seen as essential services by most cities.
COVID-19 is expected to have a negative effect on industry sales in the early years of the forecast period, with many temporary closures of stores possibly becoming permanent ones due to the social and economic backdrop in the wake of the pandemic as falling average incomes and rising unemployment make themselves felt. The devaluation of the local currency has also been putting pressure on the end prices of many imported products, reducing consumers’ purchasing power.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Brazil. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our eyewear market research database.
Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.