Despite the worldwide upheaval due to the war in Ukraine, rising inflation, and a deteriorating economic forecast, demand for eyewear in the United Arab Emirates continues to grow in 2023. This expansion continues to be fuelled by heightened expenditure in the luxury market, as luxury brands of spectacles and sunglasses outperform the rest of the industry.
One of the major trends is the emerging movement of Next Gen sustainability. As a reaction to “greenwashing”, brands are being challenged to provide evidence of their eco credentials.
Continuing to recover from the impact of the pandemic, luxury brands registered another year of strong value growth in 2022 despite having experienced the steepest declines in 2020. Luxury brands performed exceptionally well in 2022, particularly in spectacles and sunglasses.
Eyewear faces a dilemma in meeting the demands of consumers who seek both the convenience and lower prices offered by e-commerce, and the expert advice and experience of in-store specialists, especially in the case of spectacles. In response, an increasing number of retailers are adopting an omnichannel approach to sales, allowing them to provide the best of both worlds.
Over the forecast period, retailers are expected to pivot towards more expensive products in an attempt to appeal to affluent consumers. According to Euromonitor International’s Voice of the Consumer Survey, high-income consumers are less likely to be impacted by a volatile economy.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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