The eyewear products market saw another year of growth in 2019. Polish GDP increased by 5% on the previous year, according to the Central Statistical Office (GUS), which resulted in higher consumer spending, which translated into increased demand for consumer products, including eyewear.
Eyewear in Poland did not witness any important events or the launch of any innovative products to change the status quo on the market in 2019. Companies tried to benefit from the growing market and invested mainly in marketing aimed at promoting existing brands and products.
The eyewear market in Poland is very fragmented, but it is constantly growing due to its relatively low levels of saturation. This is especially the case when it comes to contact lenses, with sales in this category still much lower than in Western European markets.
Optical chains are growing every year and are the dominant sales channel for eyewear products. They continue to increase the number of sales points and are present not only in big cities, but also in smaller towns.
The eyewear products market in Poland has been developing dynamically for a number of years and this situation is not expected to change over the forecast period. It is still relatively immature in comparison to Western markets, both in terms of spending on such products and the frequency of their use (eg contact lenses).
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Poland. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
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