Executive Summary

Aug 2019
Eyewear in Poland sees another year of growth

The eyewear products market saw another year of growth in 2019. Polish GDP increased by 5% on the previous year, according to the Central Statistical Office (GUS), which resulted in higher consumer spending, which translated into increased demand for consumer products, including eyewear.

A year of continued growth without any landmark events

Eyewear in Poland did not witness any important events or the launch of any innovative products to change the status quo on the market in 2019. Companies tried to benefit from the growing market and invested mainly in marketing aimed at promoting existing brands and products.

JZO Sp zoo remains the leader of a very fragmented market

The eyewear market in Poland is very fragmented, but it is constantly growing due to its relatively low levels of saturation. This is especially the case when it comes to contact lenses, with sales in this category still much lower than in Western European markets.

Optical chains dominate distribution

Optical chains are growing every year and are the dominant sales channel for eyewear products. They continue to increase the number of sales points and are present not only in big cities, but also in smaller towns.

Positive outlook for the forecast period

The eyewear products market in Poland has been developing dynamically for a number of years and this situation is not expected to change over the forecast period. It is still relatively immature in comparison to Western markets, both in terms of spending on such products and the frequency of their use (eg contact lenses).

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Eyewear in Poland

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Poland. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Poland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

Eyewear in Poland

EXECUTIVE SUMMARY

Eyewear in Poland sees another year of growth
A year of continued growth without any landmark events
JZO Sp zoo remains the leader of a very fragmented market
Optical chains dominate distribution
Positive outlook for the forecast period

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Poland

HEADLINES

PROSPECTS

Another year of dynamic growth
Daily disposable lenses are gaining popularity
The outlook remains very good

COMPETITIVE LANDSCAPE

Johnson & Johnson Poland still the leading player
Optical store chains still lead in distribution
The share of private label is constantly growing

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Poland

HEADLINES

PROSPECTS

Demand for spectacles is constantly increasing
Glasses are no longer just for correcting eyesight
Forecasts for spectacles are very good

COMPETITIVE LANDSCAPE

JZO SA remains the leader in a fragmented environment
Distribution of spectacles is still dominated by bricks-and-mortar optical shops
Choice of lens depends on quality levels and additional features

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Poland

HEADLINES

PROSPECTS

Sunglasses continues growing
Fashion world determines trends in sunglasses
Sunglasses has good prospects

COMPETITIVE LANDSCAPE

Luxottica Poland Sp zoo continues to lead sunglasses
Distribution is based on bricks-and-mortar optical stores, but the online channel is growing
Sunglasses with sight correction are becoming increasingly popular

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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