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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
- Contact Lenses
- Spectacles
- Sunglasses
If you're in the Eyewear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eyewear in Poland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Eyewear in Poland?
- How are products distributed in Eyewear in Poland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Eyewear in Poland
EXECUTIVE SUMMARY
Eyewear in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2016-2021
Table 2 Sales of Eyewear by Category: Value 2016-2021
Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Eyewear: % Value 2016-2020
Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020
Table 7 Distribution of Eyewear by Format: % Value 2016-2021
Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026
Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Contact Lenses and Solutions in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales rebound in 2021, supported by the growth of e-commerce in the category
Players adapt to survive, as ongoing restrictions force smaller stores out of the game
Status quo remains the same amongst the strong top players, as domestic brands are virtually absent
PROSPECTS AND OPPORTUNITIES
Healthy sales set to continue, with e-commerce an increasingly crucial channel
Virtual consultations attract first-time contact lens wearers to the e-commerce channel
Daily disposable lenses will continue to be the most popular choice over the forecast period
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2016-2021
Table 13 Sales of Contact Lenses by Category: Value 2016-2021
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 16 Sales of Contact Lens Solutions: Value 2016-2021
Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021
Table 18 Sales of Contact Lenses by Type: % Value 2016-2021
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021
Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020
Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020
Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026
Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026
Spectacles in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spectacles sees a healthy rebound in 2021, as consumers return to optical appointments
Fashion frames once again rise in popularity as consumers look to a post-pandemic future
JZO Sp zoo maintains overall lead in fragmented category, thanks to ongoing success in spectacle lenses
PROSPECTS AND OPPORTUNITIES
Aging population provides good prospects, but modern technologies may eliminate the need for spectacles
E-commerce will go from strength to strength, thanks to developments in virtual fitting services
Individualisation and progressive lens technology will drive trends over the forecast period
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2016-2021
Table 34 Sales of Spectacles by Category: Value 2016-2021
Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021
Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021
Table 38 NBO Company Shares of Spectacles: % Value 2016-2020
Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020
Table 40 Distribution of Spectacles by Format: % Value 2016-2021
Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026
Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026
Sunglasses in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sunglasses rebounds strongly, thanks to an uptick in out-and-about activity
Social media and celebrity endorsement trends drive developments in sunglasses
Luxottica maintains overall company lead thanks to premium portfolio, whilst sports-orientated brands keep their top shares
PROSPECTS AND OPPORTUNITIES
Ongoing boosted growth driven by fashionable styles, albeit consumers will remain price-sensitive
E-commerce trend drives online services, from virtual fitting rooms to enhanced delivery and returns
Eye care campaigns drive consumers to see higher quality sunglasses online, to the detriment of street stalls
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2016-2021
Table 46 Sales of Sunglasses: Value 2016-2021
Table 47 Sales of Sunglasses: % Volume Growth 2016-2021
Table 48 Sales of Sunglasses: % Value Growth 2016-2021
Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020
Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020
Table 51 Distribution of Sunglasses by Format: % Value 2016-2021
Table 52 Forecast Sales of Sunglasses: Volume 2021-2026
Table 53 Forecast Sales of Sunglasses: Value 2021-2026
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026
Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026