The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$1,210Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sales of eyewear were significantly affected by the COVID-19 pandemic in 2020. In particular, retail volume sales and value sales of spectacles suffered serious and abrupt declines as stay-at-home consumers suffered from limited access to optical shops, ophthalmologic offices and related retailers during the pandemic-inspired lockdown.
Cultural institutions and schools in Poland were closed from 12 March, with borders closing three days later and an official epidemic declared in Poland on 20 March. This saw public gatherings limited to a maximum of two people and non-essential travel prohibited, with exemptions for shopping, buying medicines, visiting doctors, walking dogs, jogging, cycling and walking, but observing 2m social distancing when doing so, and masks have been obligatory in public since the start of April.
Historically, eyewear has been highly fragmented. Numerous multinationals hold value share, although no players hold more than double-digit value share.
While struggling, independent optical shops nevertheless remain the strongest eyewear distribution channel, although optical chains are quickly gaining in significance due to their frequent discounting and wide range of eyewear products on offer. For example, the large Vision Express chain operates more than 200 stores located across the country and the company plans to continue to launch new stores in coming years.
As consumers continue to accommodate themselves, at least to an extent, to wide range of pandemic-related retail limitations, retail volume sales of eyewear—considered to be necessary products for daily living in Poland—are expected to bounce back strongly in 2021 and then continue to grow steadily throughout the remainder of the forecast period. Brick-and-mortar optical shops should be open and accessible to those needing eyewear and regular eye testing should return to pre-COVID-19 levels, benefiting volume sales of corrective spectacles and contact lenses.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Poland. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our eyewear market research database.
Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.