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Eyewear in Poland
July 2021
Eyewear in 2021: The big picture
Eyewear is seeing a healthy rebound in Poland in 2021, following a challenging year in 2020 when the impacts of the COVID-19 pandemic placed downwards pressure on the category. Impacts ranged from the closure of shopping malls, which house many optical stores, to lower levels of social interaction and home lockdowns, plus overall price-sensitivity among consumers.
Key trends in 2021
Promotions and social media campaigns will be increasingly important for players to attract custom over the forecast period. As eyewear sales have moved online so strongly and there are notable enhancements in the online services from eyewear players, it will be equally important for social media campaigns to promote said services.
Competitive landscape
The most severely affected by the pandemic were manufacturers focused on selling fashion frames and sunglasses, due to the lesser need for such products during the lockdown period. For example, during March 2020, global player EssilorLuxottica SA (who is represented by a number of players in Poland: JZO Sp zoo, Essilor Laboratory Polska Sp zoo, Essilor International SA, and Luxottica Poland Sp zoo), is cited to have recorded a decrease in revenues of 95% year-on-year.
Retailing developments
The spring of 2021 saw the closure of shopping centres again, which again forced the closure of optical stores for several weeks. In order to limit losses, the working time of the staff was reduced, and the most unprofitable points were closed permanently.
What next for eyewear?
Eyewear has bounced back healthily in 2021, following the declines seen in 2020, and this boosted growth is expected to continue over the forecast period – in the short-term at least. This is being driven by a post-pandemic future, with consumers returning to more mobile and sociable lifestyles and seeking eyewear which reflects their personal style.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
Contact Lenses
Spectacles
Sunglasses
If you're in the Eyewear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Poland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Eyewear in Poland?
How are sales of contact lenses performing compared to spectacles?
Which are the leading brands in Eyewear in Poland?
How are products distributed in Eyewear in Poland?
How are demographic changes impacting demand?
To what extent are fashion and consumer affluence growth determinants?
Where is future growth expected to be most dynamic?
Eyewear in Poland
EXECUTIVE SUMMARY
Eyewear in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2016-2021Table 2 Sales of Eyewear by Category: Value 2016-2021Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Eyewear: % Value 2016-2020Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020Table 7 Distribution of Eyewear by Format: % Value 2016-2021Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Contact Lenses and Solutions in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales rebound in 2021, supported by the growth of e-commerce in the category
Players adapt to survive, as ongoing restrictions force smaller stores out of the game
Status quo remains the same amongst the strong top players, as domestic brands are virtually absent
PROSPECTS AND OPPORTUNITIES
Healthy sales set to continue, with e-commerce an increasingly crucial channel
Virtual consultations attract first-time contact lens wearers to the e-commerce channel
Daily disposable lenses will continue to be the most popular choice over the forecast period
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2016-2021Table 13 Sales of Contact Lenses by Category: Value 2016-2021Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021Table 16 Sales of Contact Lens Solutions: Value 2016-2021Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021Table 18 Sales of Contact Lenses by Type: % Value 2016-2021Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026
Spectacles in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spectacles sees a healthy rebound in 2021, as consumers return to optical appointments
Fashion frames once again rise in popularity as consumers look to a post-pandemic future
JZO Sp zoo maintains overall lead in fragmented category, thanks to ongoing success in spectacle lenses
PROSPECTS AND OPPORTUNITIES
Aging population provides good prospects, but modern technologies may eliminate the need for spectacles
E-commerce will go from strength to strength, thanks to developments in virtual fitting services
Individualisation and progressive lens technology will drive trends over the forecast period
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2016-2021Table 34 Sales of Spectacles by Category: Value 2016-2021Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021Table 38 NBO Company Shares of Spectacles: % Value 2016-2020Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020Table 40 Distribution of Spectacles by Format: % Value 2016-2021Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026
Sunglasses in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sunglasses rebounds strongly, thanks to an uptick in out-and-about activity
Social media and celebrity endorsement trends drive developments in sunglasses
Luxottica maintains overall company lead thanks to premium portfolio, whilst sports-orientated brands keep their top shares
PROSPECTS AND OPPORTUNITIES
Ongoing boosted growth driven by fashionable styles, albeit consumers will remain price-sensitive
E-commerce trend drives online services, from virtual fitting rooms to enhanced delivery and returns
Eye care campaigns drive consumers to see higher quality sunglasses online, to the detriment of street stalls
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2016-2021Table 46 Sales of Sunglasses: Value 2016-2021Table 47 Sales of Sunglasses: % Volume Growth 2016-2021Table 48 Sales of Sunglasses: % Value Growth 2016-2021Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020Table 51 Distribution of Sunglasses by Format: % Value 2016-2021Table 52 Forecast Sales of Sunglasses: Volume 2021-2026Table 53 Forecast Sales of Sunglasses: Value 2021-2026Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026
The following categories and subcategories are included: