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Eyewear in Turkey

July 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Eyewear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories:

  • Contact Lenses
  • Spectacles
  • Sunglasses

If you're in the Eyewear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eyewear in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eyewear in Turkey?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Eyewear in Turkey?
  • How are products distributed in Eyewear in Turkey?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Eyewear in Turkey

EXECUTIVE SUMMARY

Eyewear in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2016-2021 Table 2 Sales of Eyewear by Category: Value 2016-2021 Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021 Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Eyewear: % Value 2016-2020 Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020 Table 7 Distribution of Eyewear by Format: % Value 2016-2021 Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026 Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026 Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hygiene becomes key factor in use of contact lenses
Optical stores remain dominant channel with strong price offers
Johnson & Johnson Sihhi Malzeme increases its lead in contact lenses

PROSPECTS AND OPPORTUNITIES

Category set to face increased competition from laser eye surgery
Investments expected from key players to stimulate interest in category
Silicon hydrogel contact lenses and hygiene solutions set to enjoy continued popularity in the aftermath of the pandemic

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2016-2021 Table 13 Sales of Contact Lenses by Category: Value 2016-2021 Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021 Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021 Table 16 Sales of Contact Lens Solutions: Value 2016-2021 Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021 Table 18 Sales of Contact Lenses by Type: % Value 2016-2021 Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021 Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021 Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021 Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021 Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020 Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020 Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021 Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021 Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026 Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026 Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026 Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026

Spectacles in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery begins as consumers start attending postponed eye doctor appointments
Growing prices boost current value growth as consumers invest in eye health
Extended screen time leads to greater proportion needing prescription lenses

PROSPECTS AND OPPORTUNITIES

Strong rebound expected with new product developments to match problems triggered by the pandemic
Added value expected as consumers demand quality products to protect eye health
Chained optical shops better placed for the new normal

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2016-2021 Table 34 Sales of Spectacles by Category: Value 2016-2021 Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021 Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021 Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021 Table 38 NBO Company Shares of Spectacles: % Value 2016-2020 Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020 Table 40 Distribution of Spectacles by Format: % Value 2016-2021 Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026 Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026 Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026 Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026

Sunglasses in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Improving prospects for sunglasses as restrictions are relaxed and tourists return
Rise of e-commerce as consumers seek branded products at lower prices
Increasing cross-over into sunglasses from other apparel retailers

PROSPECTS AND OPPORTUNITIES

Ongoing growth for sunglasses as price hikes boost current value sales
Future of fast fashion uncertain in sunglasses as consumers prioritise protection levels and quality over price
Optical stores to remain dominant, although in-store time is likely to decrease due to the growth of online research

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2016-2021 Table 46 Sales of Sunglasses: Value 2016-2021 Table 47 Sales of Sunglasses: % Volume Growth 2016-2021 Table 48 Sales of Sunglasses: % Value Growth 2016-2021 Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020 Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020 Table 51 Distribution of Sunglasses by Format: % Value 2016-2021 Table 52 Forecast Sales of Sunglasses: Volume 2021-2026 Table 53 Forecast Sales of Sunglasses: Value 2021-2026 Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026 Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Eyewear research and analysis database.

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