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Eyewear in Turkey

July 2022
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Eyewear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories:

  • Contact Lenses
  • Spectacles
  • Sunglasses

If you're in the Eyewear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eyewear in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eyewear in Turkey?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Eyewear in Turkey?
  • How are products distributed in Eyewear in Turkey?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Eyewear in Turkey

Eyewear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for eyewear?
Table 1 Sales of Eyewear by Category: Volume 2017-2022
Table 2 Sales of Eyewear by Category: Value 2017-2022
Table 3 Sales of Eyewear by Category: % Volume Growth 2017-2022
Table 4 Sales of Eyewear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Eyewear: % Value 2017-2021
Table 6 LBN Brand Shares of Eyewear: % Value 2018-2021
Table 7 Distribution of Eyewear by Format: % Value 2017-2022
Table 8 Forecast Sales of Eyewear by Category: Volume 2022-2027
Table 9 Forecast Sales of Eyewear by Category: Value 2022-2027
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Contact Lenses and Solutions in Turkey

KEY DATA FINDINGS

Contact lens consumption is increasing as users more frequently choose them over spectacles
Johnson & Johnson increases its lead thanks to constant innovation
Strong price offers ensure that optical goods stores remain the dominant channel
Advances in contact lens for the near future are expected
Category set to face increased competition from laser eye surgery
DD and silicone hydrogel material will continue to grow at a faster rate
Table 12 Sales of Contact Lenses by Category: Volume 2017-2022
Table 13 Sales of Contact Lenses by Category: Value 2017-2022
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2017-2022
Table 15 Sales of Contact Lenses by Category: % Value Growth 2017-2022
Table 16 Sales of Contact Lens Solutions: Value 2017-2022
Table 17 Sales of Contact Lens Solutions: % Value Growth 2017-2022
Table 18 Sales of Contact Lenses by Type: % Value 2017-2022
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2017-2022
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2017-2022
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2017-2022
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2017-2022
Table 23 NBO Company Shares of Contact Lenses: % Value 2017-2021
Table 24 LBN Brand Shares of Contact Lenses: % Value 2018-2021
Table 25 Distribution of Contact Lenses by Format: % Value 2017-2022
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2017-2022
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2022-2027
Table 28 Forecast Sales of Contact Lenses by Category: Value 2022-2027
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Contact Lens Solutions: Value 2022-2027
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2022-2027

Spectacles in Turkey

KEY DATA FINDINGS

Increasing myopia rates in Turkish population boost volume sales
Lens coatings are becoming more common in spectacle lenses
Leading players launch new technologies to maintain top positions
Steadily accelerating growth rates expected thanks to increasing proportion of eye problems in the population
New product developments set to address pandemic-triggered problems
Chained optical goods stores to gain share as acquisitions continue post-pandemic
Table 33 Sales of Spectacles by Category: Volume 2017-2022
Table 34 Sales of Spectacles by Category: Value 2017-2022
Table 35 Sales of Spectacles by Category: % Volume Growth 2017-2022
Table 36 Sales of Spectacles by Category: % Value Growth 2017-2022
Table 37 Sales of Spectacle Lenses by Type: % Value 2017-2022
Table 38 NBO Company Shares of Spectacles: % Value 2017-2021
Table 39 LBN Brand Shares of Spectacles: % Value 2018-2021
Table 40 Distribution of Spectacles by Format: % Value 2017-2022
Table 41 Forecast Sales of Spectacles by Category: Volume 2022-2027
Table 42 Forecast Sales of Spectacles by Category: Value 2022-2027
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2022-2027

Sunglasses in Turkey

KEY DATA FINDINGS

Growth continues as restrictions relax and tourism resumes
Rise of e-commerce continues as consumers seek branded products at lower prices
Increasing cross-over into sunglasses from other apparel retailers
Ongoing growth for sunglasses as price hikes and the desire to own luxury brands of sunglasses boost current value sales
Demand for performance sunglasses increases
Demand for children’s sunglasses is expected to increase further
Table 45 Sales of Sunglasses: Volume 2017-2022
Table 46 Sales of Sunglasses: Value 2017-2022
Table 47 Sales of Sunglasses: % Volume Growth 2017-2022
Table 48 Sales of Sunglasses: % Value Growth 2017-2022
Table 49 NBO Company Shares of Sunglasses: % Value 2017-2021
Table 50 LBN Brand Shares of Sunglasses: % Value 2018-2021
Table 51 Distribution of Sunglasses by Format: % Value 2017-2022
Table 52 Forecast Sales of Sunglasses: Volume 2022-2027
Table 53 Forecast Sales of Sunglasses: Value 2022-2027
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2022-2027
Table 55 Forecast Sales of Sunglasses: % Value Growth 2022-2027
The following categories and subcategories are included:

Eyewear

Eyewear

Eyewear is the aggregate of contact lenses, spectacles and sunglasses.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Eyewear research and analysis database.

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