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Country Report

Eyewear in

Eyewear in Turkey

28 pages, Jul 2019

US$1,210

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Strong value growth driven by upgrading and price increases

Retail volume growth of eyewear accelerated somewhat in 2019 as Turkish consumers continue to purchase spectacles and contact lenses to correct their sight issues, which are often caused by excessive use of digital devices at work, in their spare time and even when on the go.

Eyewear usage increases

The ageing of the Turkish population is positively affecting the performance of eyewear in Turkey. Myopia is the most common eye condition in Turkey and translates into the greatest sales growth for spectacles and contact lenses.

Luxottica and Essilor merge

Spectacles remains fragmented with chains of optical shops, multinationals and domestic companies taking shares. It is not uncommon for spectacle frame manufacturers to launch at least four collections per year to better attract consumers as well as justify their higher prices.

Optical shops accounts for the majority of sales

Optical shops remained the main distribution channel for eyewear in Turkey in 2019. The channel is highly fragmented and consists of both large chains and smaller independent retailers.

A positive future

Intensified exposure to electronic screens due to the growing use of smartphones, tablets and computers can be expected to lead to an increase in the number of consumers experiencing symptoms of myopia or astigmatism; thus, eyewear is expected to perform well over the forecast period.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Turkey. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Turkey

EXECUTIVE SUMMARY

Strong value growth driven by upgrading and price increases

Eyewear usage increases

Luxottica and Essilor merge

Optical shops accounts for the majority of sales

A positive future

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Turkey

HEADLINES

PROSPECTS

Daily disposable lenses (DD) to remain the most popular

Silicon hydrogel contact lenses march on

Optical shops use bundled offers to drive volume sales

COMPETITIVE LANDSCAPE

Johnson & Johnson increases its lead in contact lenses

Parallel exports a significant challenge

Increasing use of internet retailing and social media

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Turkey

HEADLINES

PROSPECTS

Increasing demand for more sophisticated lenses

Fashion trends to drive value growth in spectacle frames

Progressive lenses surge in popularity

COMPETITIVE LANDSCAPE

Essilor International heavily promotes progressive lenses

Luxottica and Essilor agree to merge

Safilo remains the most popular brand in spectacle frames

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Turkey

HEADLINES

PROSPECTS

Higher taxes on Chinese imports lead to greater domestic production

Optical stores continue to dominate distribution

Shoppers begin to upgrade their sunglasses in 2019

COMPETITIVE LANDSCAPE

Luxottica Gözlük continues to lead sunglasses

Haute couture comes to sunglasses

Fast fashion continues to make an impact

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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Megatrends

Country Report

Eyewear in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Strong value growth driven by upgrading and price increases

Eyewear usage increases

Luxottica and Essilor merge

Optical shops accounts for the majority of sales

A positive future

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Turkey

EXECUTIVE SUMMARY

Strong value growth driven by upgrading and price increases

Eyewear usage increases

Luxottica and Essilor merge

Optical shops accounts for the majority of sales

A positive future

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Turkey

HEADLINES

PROSPECTS

Daily disposable lenses (DD) to remain the most popular

Silicon hydrogel contact lenses march on

Optical shops use bundled offers to drive volume sales

COMPETITIVE LANDSCAPE

Johnson & Johnson increases its lead in contact lenses

Parallel exports a significant challenge

Increasing use of internet retailing and social media

CATEGORY DATA

Spectacles in Turkey

HEADLINES

PROSPECTS

Increasing demand for more sophisticated lenses

Fashion trends to drive value growth in spectacle frames

Progressive lenses surge in popularity

COMPETITIVE LANDSCAPE

Essilor International heavily promotes progressive lenses

Luxottica and Essilor agree to merge

Safilo remains the most popular brand in spectacle frames

CATEGORY DATA

Sunglasses in Turkey

HEADLINES

PROSPECTS

Higher taxes on Chinese imports lead to greater domestic production

Optical stores continue to dominate distribution

Shoppers begin to upgrade their sunglasses in 2019

COMPETITIVE LANDSCAPE

Luxottica Gözlük continues to lead sunglasses

Haute couture comes to sunglasses

Fast fashion continues to make an impact

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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