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Country Report

Eyewear in

Eyewear in Turkey

16 pages, Jul 2018

US$1,210

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Eyewear usage increases among the Turkish population

The ageing of the Turkish population positively affects the performance of eyewear. According to trade sources, myopia is the most common eye condition in Turkey and translates into the greatest sales growth for spectacles and contact lenses.

The influence of internet retailing continues to increase

Store-based retailing remained the major distribution channel for eyewear in Turkey during 2018, with sales across the industry derived mainly from optical shops. The majority of Turkish consumers prefer to purchase their eyewear from certified opticians to avoid any risks.

Spectacles is more fragmented than contact lenses

Spectacles remains fragmented with chains of optical shops, multinationals and domestic companies taking shares. Spectacles overall is highly fragmented and there are many brands available.

Optical shops accounts for the majority of sales

Optical shops remained the main distribution channel in Turkey in 2018. The channel is highly fragmented and consists of both big chains and smaller independent retailers.

A positive future

Intensified exposure to electronic screens due to the growing use of smartphones, tablets and computers is likely to lead to an increase in the number of consumers experiencing symptoms of myopia or astigmatism; thus, eyewear is expected to perform well over the forecast period. The growth of the educated population will also have a positive influence on eyewear, as the rate of detection of myopia increases.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Turkey. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Turkey

EXECUTIVE SUMMARY

Eyewear usage increases among the Turkish population

The influence of internet retailing continues to increase

Spectacles is more fragmented than contact lenses

Optical shops accounts for the majority of sales

A positive future

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Turkey

HEADLINES

PROSPECTS

Contact lenses is expected to grow in Turkey

Parallel export

Silicone hydrogel contact lenses replace hydrogel contact lenses

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to dominate value sales

Manufacturers develop value-enhancing offers

Spectacles and contact lenses are direct substitutes

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Spectacles in Turkey

HEADLINES

PROSPECTS

Unit prices continue to increase

Children’s spectacles expected to see strong growth

Optical shops expected to remain the main distribution channel

COMPETITIVE LANDSCAPE

Safilo Optik leads spectacles

Promotion and marketing of spectacles

Turkish competition authority makes a number of decisions in eyewear

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Sunglasses in Turkey

HEADLINES

PROSPECTS

Sunglasses continues to post strong growth

Unit prices will continue to increase

Optical shops will remain the main distribution channel over the forecast period

COMPETITIVE LANDSCAPE

Luxottica Gözlük continues to lead sunglasses

Sunglasses is characterised by global brands

Illegal sales of sunglasses pose a major threat

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Megatrends

Country Report

Eyewear in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Eyewear usage increases among the Turkish population

The influence of internet retailing continues to increase

Spectacles is more fragmented than contact lenses

Optical shops accounts for the majority of sales

A positive future

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in Turkey

EXECUTIVE SUMMARY

Eyewear usage increases among the Turkish population

The influence of internet retailing continues to increase

Spectacles is more fragmented than contact lenses

Optical shops accounts for the majority of sales

A positive future

MARKET DATA

SOURCES

Contact Lenses and Solutions in Turkey

HEADLINES

PROSPECTS

Contact lenses is expected to grow in Turkey

Parallel export

Silicone hydrogel contact lenses replace hydrogel contact lenses

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to dominate value sales

Manufacturers develop value-enhancing offers

Spectacles and contact lenses are direct substitutes

CATEGORY DATA

Spectacles in Turkey

HEADLINES

PROSPECTS

Unit prices continue to increase

Children’s spectacles expected to see strong growth

Optical shops expected to remain the main distribution channel

COMPETITIVE LANDSCAPE

Safilo Optik leads spectacles

Promotion and marketing of spectacles

Turkish competition authority makes a number of decisions in eyewear

CATEGORY DATA

Sunglasses in Turkey

HEADLINES

PROSPECTS

Sunglasses continues to post strong growth

Unit prices will continue to increase

Optical shops will remain the main distribution channel over the forecast period

COMPETITIVE LANDSCAPE

Luxottica Gözlük continues to lead sunglasses

Sunglasses is characterised by global brands

Illegal sales of sunglasses pose a major threat

CATEGORY DATA

Why buy this report?

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