With travel starting to normalise across the world, sales of eyewear continue to rise in 2023, with tourist numbers increasing in Turkey, especially from Germany, France and England. Tourists are boosting retail value and volume sales, as many purchase spectacles and sunglasses in Turkey, appreciating the lower price points in addition, while retail volume growth is positive, retail value growth remains elevated due to rising unit prices, leading to double-digit current retail value growth in all product areas.
Following the outbreak of COVID-19, many consumers stopped postponing visits to eye specialists and were keen to renew their spectacles to support their eye health – aligning with a broader consumer focus on health and wellness. As consumers have become much more concerned about their general health and wellbeing post pandemic, many have started to adopt a more proactive approach towards health, including their eye health, prioritising the quality of eyewear over the price, albeit within their budget constraints.
The leaders of the competitive landscape are maintaining their top positions, benefitting from their wide product assortment, ubiquity in optical goods stores, and global reputations. EssilorLuxottica continues to be the leading eyewear company in eyewear, following the 2019 merger between Luxottica and Essilor.
Optical goods stores remain the main distribution channel for eyewear in Turkey in 2022, and will likely remain in top position in 2023. The channel is highly fragmented and consists of both large chains and smaller independent retailers.
Over the forecast period, all categories in eyewear are expected to see positive growth. The landscape will be supported by strong population growth in Turkey, an ongoing increase in the number of consumers suffering from presbyopia and myopia, and a growing number of certified eye care practitioners.
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Eyewear is the aggregate of contact lenses, spectacles and sunglasses.See All of Our Definitions
This report originates from Passport, our Eyewear research and analysis database.
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