In 2022, sales of eyewear will continue to rise across all major categories, driven by a growing number of myopia and presbyopia cases of all ages. This is due to increased time in front of digital screens and the aging demographic of the population, resulting in growing need for vision correction.
Consumers in Turkey are spending an increasing amount of time on digital devices such as mobile phones, tablets, and laptops. This is not just for work or study purposes but also for communicating with friends and family, when travelling, or during leisure time.
The category leaders maintained their lead in each category in 2021, benefitting from their wide product assortment, ubiquity in optical goods stores, and global reputations. Consumers have become more health concerned during the pandemic and are thus showing a preference to buy from well-known, tried-and-tested brands, even if these are more expensive than lesser-known brands.
Optical goods stores remained the main distribution channel for eyewear in Turkey in 2021 and will likely remain in top position in 2022 too. The channel is highly fragmented and consists of both large chains and smaller independent retailers.
Over the forecast period, all categories in eyewear are expected to see good growth as the country continues to recovery from the negative effects of the COVID-19 pandemic. As confidence returns, consumers will be more willing to attend eye health appointments (boosting sales of prescription lenses), visit the shops, and spend money on non-essential products, all of which will boost value sales.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
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Eyewear is the aggregate of contact lenses, spectacles and sunglasses.See All of Our Definitions
This report originates from Passport, our Eyewear research and analysis database.
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