Eyewear continues to display a strong performance in 2023, following the modest decline recorded in 2020 during the outbreak of COVID-19. In 2021, eyewear registered strong growth due to pent-up demand, consumers' savings during the pandemic (with many saving from lack of services), and the return of international travel.
The health, exercise, and outdoor activity trend continues to be a strong driver of retail value and volume for all eyewear categories. Consumers increasingly seek more convenient, safe, and stylish alternatives for skiing, hiking, trekking and running.
The competitive landscape remains consolidated, especially contact lenses and spectacle lenses, with larger international players governing sales and innovation. These players have a solid working relationship with leading optical goods stores.
Channel developments are slow on the landscape; however, e-commerce is the main area of growth, with many retailers now considering an omnichannel approach to be essential. As such, the main optical goods stores emphasise an increased focus on physical and online stores.
Eyewear will continue to display a stable development in retail volume terms, driven by demographic and lifestyle changes. Fashion trends, a focus on materials and advanced features, as well as personalisation, will further boost retail value growth.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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