Executive Summary

Jul 2019
Slowing growth for eyewear amidst economic instability

Eyewear in South Africa continued to record a positive performance in 2019, although there was a notable slowdown in growth for both current value and retail volume sales, compared to the previous year. This was a prevailing trend in the latter half of the review period.

Fashion trends influence demand amongst affluent and younger consumers

Fashion trends continued to heavily influence demand for spectacle frames and sunglasses amongst higher-income consumers, driven by fashion-conscious South Africans who want to emulate the styles of celebrities and social media influencers. Younger South Africans like to wear brightly coloured frames and lenses.

EssilorLuxottica presents difficult competition for eyewear players

Eyewear in South Africa continued to be led by Essilor SA (Pty) Ltd and Hoya Hill Optics (Pty) Ltd, due to their strength in spectacle lenses, while third-ranked Luxottica South Africa Pty Ltd leads spectacle frames and sunglasses with luxury brands such as Ray-Ban and Oakley. The player has also established a wide distribution network in the country, including its ownership of chained retailer Sunglass Hut.

Optical shops retains dominance but internet retailing appeals to younger consumers

Optical shops continued to dominate sales of eyewear in South Africa in 2019, as most consumers still like to visit a specialist for an eye test before making a purchase for spectacles or contact lenses, as they place greater trust in opticians and optometrists. This is particularly the case for older generations who like to visit a store and feel more confident when speaking to a specialist in addition to being able to physically try the products.

Positive growth set to continue as fashion trends and greater consumer awareness support demand for frames and lenses

The forecast period is set to see a continuation of trends witnessed at the end of the review period, with eyewear continuing to record low demand overall, and slowing current value sales growth. Slower value growth will be linked to price promotions by retailers in an effort to drive volume sales, with many consumers wary of non-essential spending due to ongoing economic instability, and in the case of mid-income consumer, declining disposable incomes.

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Eyewear in South Africa

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in South Africa. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Eyewear in South Africa

EXECUTIVE SUMMARY

Slowing growth for eyewear amidst economic instability
Fashion trends influence demand amongst affluent and younger consumers
EssilorLuxottica presents difficult competition for eyewear players
Optical shops retains dominance but internet retailing appeals to younger consumers
Positive growth set to continue as fashion trends and greater consumer awareness support demand for frames and lenses

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in South Africa

HEADLINES

PROSPECTS

Income dictates uptake of contact lenses, with the cost being prohibitive to some
Outdoor and sporty lifestyles are strong demand drivers, offering convenience and freedom to contact lense wearers
Changing requirements of older contact lens users lead to growth in multifocal lenses

COMPETITIVE LANDSCAPE

Global brand owner change for Bausch & Lomb
CooperVision gains overall leadership of contact lenses with a wide offer of lenses and solutions
Strong performance by Specsavers due to offering cost-effective options

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in South Africa

HEADLINES

PROSPECTS

Fashion trends help reduce traditional stigma associated with spectacles
Stronger growth for affordable option of readymade reading glasses
Increasing prevalence of myopia on a global level will support the industry going forward

COMPETITIVE LANDSCAPE

EssilorLuxottica looks to dominate eyewear over the forecast period with a wide range of brands and styles
Promotional activities by optical shops maintain consumer interest
Technological innovation with the emergence of digital spectacles

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in South Africa

HEADLINES

PROSPECTS

Non-branded and private label sunglasses appeal to lower-income consumers
Variety of trends appeal to fashion-conscious consumers
Parental concern about safety compliance offers players the chance to expand their portfolios

COMPETITIVE LANDSCAPE

Luxottica retains leadership amidst ongoing merger with Essilor
Brand ownership changes could disrupt Safilo’s improved performance
New licensing deal for DKNY with Marchon

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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