The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2020
US$1,210Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Demand for eyewear in South Africa was already slowing prior to the emergence of COVID-19 and the subsequent lockdown measures introduced by the government in an attempt to reduce the spread of the virus. The country had already been experiencing economic instability, which placed further pressure on household incomes, considering the majority of the South African population is comprised of low-income consumers.
The initial hard lockdown covered 26 March to 30 April. During this time, borders were closed to tourists but not for the distribution of goods, while interprovincial travel was banned and domestic and international tourist flights ceased.
Essilor SA (Pty) Ltd and Hoya Hill Optics (Pty) Ltd strengthened their overall leadership of eyewear in 2019, due to their strength in spectacle lenses, while third-ranked Luxottica South Africa Pty Ltd continued to lead the highly fragmented spectacle frames in addition to sunglasses with luxury brands such as Ray-Ban and Oakley. The player has also established a wide distribution network in the country, including its ownership of chained retailer Sunglass Hut.
While optical shops remained the dominant distribution channel for eyewear in South Africa in 2020, the temporary closure of these outlets during lockdown resulted in loss of value share and further gains for e-commerce and essential retailers such as hypermarkets, chemists, and drugstores which were permitted to remain open. While the latter channels offer affordable readymade reading glasses and sunglasses, the presence of e-commerce is most notable within contact lenses which offers consumers, particularly younger South Africans who are more confident about using the internet for research and online shopping, the chance to find competitive prices, especially if they are repeating a prescription.
Demand for overall eyewear is set to marginally improve moving into 2021 before returning to normalisation in terms of purchasing behaviour amongst mid- to high-income consumers, the main target audience for this market in South Africa. Sunglasses is predicted to record further declines over the course of the forecast period as the non-essential nature of this discretionary item means that it is only likely to attract younger South Africans and more affluent consumers who will continue to follow global fashion trends.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in South Africa. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in South Africa market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our eyewear market research database.
Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.