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Country Report

Eyewear in

Eyewear in South Africa

Sep 2020

US$1,210

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Executive Summary

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COVID-19 impact on eyewear

Demand for eyewear in South Africa was already slowing prior to the emergence of COVID-19 and the subsequent lockdown measures introduced by the government in an attempt to reduce the spread of the virus. The country had already been experiencing economic instability, which placed further pressure on household incomes, considering the majority of the South African population is comprised of low-income consumers.

COVID-19 country impact

The initial hard lockdown covered 26 March to 30 April. During this time, borders were closed to tourists but not for the distribution of goods, while interprovincial travel was banned and domestic and international tourist flights ceased.

Company response

Essilor SA (Pty) Ltd and Hoya Hill Optics (Pty) Ltd strengthened their overall leadership of eyewear in 2019, due to their strength in spectacle lenses, while third-ranked Luxottica South Africa Pty Ltd continued to lead the highly fragmented spectacle frames in addition to sunglasses with luxury brands such as Ray-Ban and Oakley. The player has also established a wide distribution network in the country, including its ownership of chained retailer Sunglass Hut.

Retailing shift

While optical shops remained the dominant distribution channel for eyewear in South Africa in 2020, the temporary closure of these outlets during lockdown resulted in loss of value share and further gains for e-commerce and essential retailers such as hypermarkets, chemists, and drugstores which were permitted to remain open. While the latter channels offer affordable readymade reading glasses and sunglasses, the presence of e-commerce is most notable within contact lenses which offers consumers, particularly younger South Africans who are more confident about using the internet for research and online shopping, the chance to find competitive prices, especially if they are repeating a prescription.

What next for eyewear?

Demand for overall eyewear is set to marginally improve moving into 2021 before returning to normalisation in terms of purchasing behaviour amongst mid- to high-income consumers, the main target audience for this market in South Africa. Sunglasses is predicted to record further declines over the course of the forecast period as the non-essential nature of this discretionary item means that it is only likely to attract younger South Africans and more affluent consumers who will continue to follow global fashion trends.

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Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in South Africa. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2015-2020
Table 2 Sales of Eyewear by Category: Value 2015-2020
Table 3 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 4 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Eyewear: % Value 2015-2019
Table 6 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 7 Distribution of Eyewear by Format: % Value 2015-2020
Table 8 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 9 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in South Africa

KEY DATA FINDINGS

2020 IMPACT

Economic instability resulting in slowing demand for contact lenses in South Africa further impacted by emergence of COVID-19 and lockdown measures

Intense competition amongst leading players in 2019 but contact lenses remains fragmented landscape

E-commerce gains marginal value share following closure of optical shops during the lockdown but latter will remain dominant distribution channel

RECOVERY AND OPPORTUNITIES

Marginal improvement in demand for contact lenses from 2021 as consumers return to daily routines with cost-effective frequent replacement lenses gaining in further popularity

Category must contend with further economic instability and weakening disposable incomes following lockdown resulting in declining unit prices

Rising incidents of myopia indicate eye health concerns amongst younger consumers who are open to experimenting with contact lenses, while ageing society will also drive demand from more affluent older South Africans

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2015-2020
Table 13 Sales of Contact Lenses by Category: Value 2015-2020
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2015-2020
Table 15 Sales of Contact Lenses by Category: % Value Growth 2015-2020
Table 16 Sales of Contact Lens Solutions: Value 2015-2020
Table 17 Sales of Contact Lens Solutions: % Value Growth 2015-2020
Table 18 Sales of Contact Lenses by Type: % Value 2015-2020
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020
Table 23 NBO Company Shares of Contact Lenses: % Value 2015-2019
Table 24 LBN Brand Shares of Contact Lenses: % Value 2016-2019
Table 25 Distribution of Contact Lenses by Format: % Value 2015-2020
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2015-2020
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2020-2025
Table 28 Forecast Sales of Contact Lenses by Category: Value 2020-2025
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Contact Lens Solutions: Value 2020-2025
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025

Spectacles in South Africa

KEY DATA FINDINGS

2020 IMPACT

Temporary closure of optical shops during lockdown results in slowing demand for optical shops, exacerbating trend already noted pre-COVID-19 due to economic instability

Spectacles fairly concentrated in the hands of major players in 2019

Heightened awareness of need for strict hygiene routines during the pandemic could benefit further development of spectacle lens cleaning solutions

RECOVERY AND OPPORTUNITIES

Spectacles slow to gain stronger upturn in demand due to price sensitivity

Increasing cases of various eye health conditions in South Africa will continue to drive greater demand for readymade reading glasses and spectacle lenses

Fashion trends will continue to reduce stigma attached to wearing spectacles, with lower-priced options which follow global designs likely to gain in relevance

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2015-2020
Table 34 Sales of Spectacles by Category: Value 2015-2020
Table 35 Sales of Spectacles by Category: % Volume Growth 2015-2020
Table 36 Sales of Spectacles by Category: % Value Growth 2015-2020
Table 37 Sales of Spectacle Lenses by Type: % Value 2015-2020
Table 38 NBO Company Shares of Spectacles: % Value 2015-2019
Table 39 LBN Brand Shares of Spectacles: % Value 2016-2019
Table 40 Distribution of Spectacles by Format: % Value 2015-2020
Table 41 Forecast Sales of Spectacles by Category: Volume 2020-2025
Table 42 Forecast Sales of Spectacles by Category: Value 2020-2025
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025

Sunglasses in South Africa

KEY DATA FINDINGS

2020 IMPACT

Declining demand for sunglasses amidst unstable economy and weak consumer sentiment exacerbated by emergence of COVID-19 and lockdown in 2020

Luxury designer brands lead sunglasses in 2019 but more affordable private label and low-cost lines from mixed retailers perform well due to increasing price sensitivity

Apparel and footwear specialist retailers offer expanding range of sunglasses attracting younger consumers of fast fashion

RECOVERY AND OPPORTUNITIES

Strengthening decline predicted for sunglasses due to further economic instability as consumers prioritise their spending

While younger affluent South Africans will continue to be influenced by social media and global trends, pandemic is likely to slow new product development of sunglasses

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2015-2020
Table 46 Sales of Sunglasses: Value 2015-2020
Table 47 Sales of Sunglasses: % Volume Growth 2015-2020
Table 48 Sales of Sunglasses: % Value Growth 2015-2020
Table 49 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 50 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 51 Distribution of Sunglasses by Format: % Value 2015-2020
Table 52 Forecast Sales of Sunglasses: Volume 2020-2025
Table 53 Forecast Sales of Sunglasses: Value 2020-2025
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 55 Forecast Sales of Sunglasses: % Value Growth 2020-2025

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Megatrends

Country Report

Eyewear in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Contact Lenses and Solutions in South Africa

KEY DATA FINDINGS

2020 IMPACT

Economic instability resulting in slowing demand for contact lenses in South Africa further impacted by emergence of COVID-19 and lockdown measures

Intense competition amongst leading players in 2019 but contact lenses remains fragmented landscape

E-commerce gains marginal value share following closure of optical shops during the lockdown but latter will remain dominant distribution channel

RECOVERY AND OPPORTUNITIES

Marginal improvement in demand for contact lenses from 2021 as consumers return to daily routines with cost-effective frequent replacement lenses gaining in further popularity

Category must contend with further economic instability and weakening disposable incomes following lockdown resulting in declining unit prices

Rising incidents of myopia indicate eye health concerns amongst younger consumers who are open to experimenting with contact lenses, while ageing society will also drive demand from more affluent older South Africans

CATEGORY DATA

Spectacles in South Africa

KEY DATA FINDINGS

2020 IMPACT

Temporary closure of optical shops during lockdown results in slowing demand for optical shops, exacerbating trend already noted pre-COVID-19 due to economic instability

Spectacles fairly concentrated in the hands of major players in 2019

Heightened awareness of need for strict hygiene routines during the pandemic could benefit further development of spectacle lens cleaning solutions

RECOVERY AND OPPORTUNITIES

Spectacles slow to gain stronger upturn in demand due to price sensitivity

Increasing cases of various eye health conditions in South Africa will continue to drive greater demand for readymade reading glasses and spectacle lenses

Fashion trends will continue to reduce stigma attached to wearing spectacles, with lower-priced options which follow global designs likely to gain in relevance

CATEGORY DATA

Sunglasses in South Africa

KEY DATA FINDINGS

2020 IMPACT

Declining demand for sunglasses amidst unstable economy and weak consumer sentiment exacerbated by emergence of COVID-19 and lockdown in 2020

Luxury designer brands lead sunglasses in 2019 but more affordable private label and low-cost lines from mixed retailers perform well due to increasing price sensitivity

Apparel and footwear specialist retailers offer expanding range of sunglasses attracting younger consumers of fast fashion

RECOVERY AND OPPORTUNITIES

Strengthening decline predicted for sunglasses due to further economic instability as consumers prioritise their spending

While younger affluent South Africans will continue to be influenced by social media and global trends, pandemic is likely to slow new product development of sunglasses

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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