Overall eyewear in South Korea is recording mild growth in 2023, with all eyewear categories surpassing pre-pandemic value sales levels. Sunglasses is a particularly strong performer in 2023, recording another year of double-digit value growth and fully recovering to pre-pandemic volume sales levels as well, driven by the easing of restrictions, greater mobility outside of the home, and the resumption of travel, including overseas.
As the impact of the pandemic begins to wane and restrictions are lifted, consumers are becoming increasingly interested in personal grooming and fashion. Those who had been wearing spectacles at home for remote working are starting to switch back to contact lenses, while spectacle frames are increasingly popular as a fashion accessory.
Eyewear in South Korea is a highly competitive market, with a mix of both global luxury brands and local players vying for consumer attention. Gentle Monster has emerged as a notable brand in both spectacle frames and sunglasses.
Most eyewear products are traditionally tried on and purchased from optical goods stores due to strict regulations in South Korea. Thus, e-commerce penetration is low as the selling and purchasing of spectacle lenses and contact lenses online are prohibited.
Eyewear in South Korea is poised for steady growth due to the country’s ageing population and the rise in cases of vision problems such as presbyopia, myopia, and astigmatism. South Korea now has the fastest ageing population in the world, and this is a major contributor to the rise in rates of presbyopia.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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