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Country Report

Eyewear in

Eyewear in Australia

27 pages, Jul 2018

US$1,210

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Executive Summary

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Australia’s eyewear industry continues to post positive value growth in 2018

In 2018, eyewear in Australia continues to post positive growth, with current value growth on a par with growth posted in 2017. Similar to 2017, contact lenses was the fastest growing category in volume terms, driven by the positive performance of daily disposable lenses (DD).

Fashion trends have a significant influence on sunglasses and spectacle frames

Fashion trends have become a key driver of sales in sunglasses and spectacle frames as more consumers view products in these categories as accessories to differentiate their styles and complete a desired look. This is especially prevalent amongst millennials and young consumers who are the most digitally influenced consumer demographics.

International brands continue to characterise Australia’s eyewear market

In 2017, internationals continued to characterise Australia’s eyewear market, holding three of the industry’s top four rankings. Luxottica Australia is the leading international player, followed by Specsavers, Essilor Australia with local player Sunshades Eyewear in fourth spot.

Bricks-and-mortar stores remain relevant despite strong growth of internet retailing

Internet retailing has become an increasingly important channel in eyewear. In 2018, the channel continues to experience an increase in value share across all categories, driven by Australia’s high mobile penetration and the growing number of consumers opting to shop and browse for products online.

Australia’s eyewear industry projected to post positive growth in the forecast period

Over the forecast period, the eyewear market is projected to post positive growth, although growth is set to be slower in volume terms compared to the review period. Value sales growth at constant 2018 prices is set to be in line with inflation as the eyewear market will continue to be characterised by frequent price promotions and a growing preference for affordable, lower-priced products.

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Samples

Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Australia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in Australia

EXECUTIVE SUMMARY

Australia’s eyewear industry continues to post positive value growth in 2018

Fashion trends have a significant influence on sunglasses and spectacle frames

International brands continue to characterise Australia’s eyewear market

Bricks-and-mortar stores remain relevant despite strong growth of internet retailing

Australia’s eyewear industry projected to post positive growth in the forecast period

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Australia

HEADLINES

PROSPECTS

Contact lenses projected to post positive value growth over the forecast period

Daily disposable lenses projected to see the strongest forecast period growth in value sales

Internet sales of contact lenses set to grow over the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson Vision Care (Australia) ranks first in contact lenses

Ongoing strong consolidation of contact lenses category in 2017

Contact lenses could slow down myopia if used at a younger age

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Spectacles in Australia

HEADLINES

PROSPECTS

Spectacles projected to post positive value growth over the forecast period

New product innovations in spectacle lenses positioned to encourage ownership of multiple spectacles

Online spectacles’ sales set to grow over the forecast period

COMPETITIVE LANDSCAPE

Specsavers extends its lead in spectacles

Essilor Australia leads in spectacle lenses

Industry players adapt to growing relevance of fashion trends in spectacle frames

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Sunglasses in Australia

HEADLINES

PROSPECTS

Sunglasses projected to post positive value growth over the forecast period

Online sales of sunglasses set to grow over the forecast period

Small niche brands focus on social media marketing to drive brand awareness

COMPETITIVE LANDSCAPE

Luxottica Australia retains its outright category lead in 2017

Sunshades Eyewear registers the fastest value growth in 2017

Rapidly changing fashion trends support growth momentum

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Megatrends

Country Report

Eyewear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

Australia’s eyewear industry continues to post positive value growth in 2018

Fashion trends have a significant influence on sunglasses and spectacle frames

International brands continue to characterise Australia’s eyewear market

Bricks-and-mortar stores remain relevant despite strong growth of internet retailing

Australia’s eyewear industry projected to post positive growth in the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eyewear in Australia

EXECUTIVE SUMMARY

Australia’s eyewear industry continues to post positive value growth in 2018

Fashion trends have a significant influence on sunglasses and spectacle frames

International brands continue to characterise Australia’s eyewear market

Bricks-and-mortar stores remain relevant despite strong growth of internet retailing

Australia’s eyewear industry projected to post positive growth in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in Australia

HEADLINES

PROSPECTS

Contact lenses projected to post positive value growth over the forecast period

Daily disposable lenses projected to see the strongest forecast period growth in value sales

Internet sales of contact lenses set to grow over the forecast period

COMPETITIVE LANDSCAPE

Johnson & Johnson Vision Care (Australia) ranks first in contact lenses

Ongoing strong consolidation of contact lenses category in 2017

Contact lenses could slow down myopia if used at a younger age

CATEGORY DATA

Spectacles in Australia

HEADLINES

PROSPECTS

Spectacles projected to post positive value growth over the forecast period

New product innovations in spectacle lenses positioned to encourage ownership of multiple spectacles

Online spectacles’ sales set to grow over the forecast period

COMPETITIVE LANDSCAPE

Specsavers extends its lead in spectacles

Essilor Australia leads in spectacle lenses

Industry players adapt to growing relevance of fashion trends in spectacle frames

CATEGORY DATA

Sunglasses in Australia

HEADLINES

PROSPECTS

Sunglasses projected to post positive value growth over the forecast period

Online sales of sunglasses set to grow over the forecast period

Small niche brands focus on social media marketing to drive brand awareness

COMPETITIVE LANDSCAPE

Luxottica Australia retains its outright category lead in 2017

Sunshades Eyewear registers the fastest value growth in 2017

Rapidly changing fashion trends support growth momentum

CATEGORY DATA

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