Eyewear in Australia

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Eyewear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories:

  • Contact Lenses
  • Spectacles
  • Sunglasses

If you're in the Eyewear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Eyewear in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Eyewear in Australia?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Eyewear in Australia?
  • How are products distributed in Eyewear in Australia?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Eyewear in Australia

EXECUTIVE SUMMARY

Eyewear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2017-2022 Table 2 Sales of Eyewear by Category: Value 2017-2022 Table 3 Sales of Eyewear by Category: % Volume Growth 2017-2022 Table 4 Sales of Eyewear by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Eyewear: % Value 2017-2021 Table 6 LBN Brand Shares of Eyewear: % Value 2018-2021 Table 7 Distribution of Eyewear by Format: % Value 2017-2022 Table 8 Forecast Sales of Eyewear by Category: Volume 2022-2027 Table 9 Forecast Sales of Eyewear by Category: Value 2022-2027 Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for contact lenses still growing despite pandemic impact
Consumers pivot away from frequent replacement lenses
Cosmetic contact lenses remain a niche, but switch to e-commerce is improving availability

PROSPECTS AND OPPORTUNITIES

Pandemic-induced prolonged exposure to digital screens expected to drive up myopia cases
Younger Australians to drive demand for contact lenses
Contact lenses to face challenge from spectacles

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2017-2022 Table 13 Sales of Contact Lenses by Category: Value 2017-2022 Table 14 Sales of Contact Lenses by Category: % Volume Growth 2017-2022 Table 15 Sales of Contact Lenses by Category: % Value Growth 2017-2022 Table 16 Sales of Contact Lens Solutions: Value 2017-2022 Table 17 Sales of Contact Lens Solutions: % Value Growth 2017-2022 Table 18 Sales of Contact Lenses by Type: % Value 2017-2022 Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2017-2022 Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2017-2022 Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2017-2022 Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2017-2022 Table 23 NBO Company Shares of Contact Lenses: % Value 2017-2021 Table 24 LBN Brand Shares of Contact Lenses: % Value 2018-2021 Table 25 Distribution of Contact Lenses by Format: % Value 2017-2022 Table 26 Distribution of Contact Lens Solutions by Format: % Value 2017-2022 Table 27 Forecast Sales of Contact Lenses by Category: Volume 2022-2027 Table 28 Forecast Sales of Contact Lenses by Category: Value 2022-2027 Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2022-2027 Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2022-2027 Table 31 Forecast Sales of Contact Lens Solutions: Value 2022-2027 Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2022-2027

Spectacles in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sales of spectacles experience boost in 2021 and 2022 following initial declines following emergence of pandemic
Luxury and mid-price spectacles inflate value sales
As additional screen time leads to poor eyesight, online sales fill gap created by store closures

PROSPECTS AND OPPORTUNITIES

Greater exposure to digital screens expected to fuel further growth for spectacles
Younger generations expected to be new target audience
Pivot to younger Australians expected to transform competitive landscape

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2017-2022 Table 34 Sales of Spectacles by Category: Value 2017-2022 Table 35 Sales of Spectacles by Category: % Volume Growth 2017-2022 Table 36 Sales of Spectacles by Category: % Value Growth 2017-2022 Table 37 Sales of Spectacle Lenses by Type: % Value 2017-2022 Table 38 NBO Company Shares of Spectacles: % Value 2017-2021 Table 39 LBN Brand Shares of Spectacles: % Value 2018-2021 Table 40 Distribution of Spectacles by Format: % Value 2017-2022 Table 41 Forecast Sales of Spectacles by Category: Volume 2022-2027 Table 42 Forecast Sales of Spectacles by Category: Value 2022-2027 Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2022-2027 Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2022-2027

Sunglasses in Australia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for sunglasses continues to improve following 2020’s significant declines
Australians spend accumulated savings on sunglasses, particularly luxury brands
Luxottica retains convincing leadership, but local players make strong gains

PROSPECTS AND OPPORTUNITIES

Sunglasses to see further growth as tourists and outdoor activities return
New generation of local players expected to expand
E-commerce retail expected to remain relevant, particularly for mid-price brands

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2017-2022 Table 46 Sales of Sunglasses: Value 2017-2022 Table 47 Sales of Sunglasses: % Volume Growth 2017-2022 Table 48 Sales of Sunglasses: % Value Growth 2017-2022 Table 49 NBO Company Shares of Sunglasses: % Value 2017-2021 Table 50 LBN Brand Shares of Sunglasses: % Value 2018-2021 Table 51 Distribution of Sunglasses by Format: % Value 2017-2022 Table 52 Forecast Sales of Sunglasses: Volume 2022-2027 Table 53 Forecast Sales of Sunglasses: Value 2022-2027 Table 54 Forecast Sales of Sunglasses: % Volume Growth 2022-2027 Table 55 Forecast Sales of Sunglasses: % Value Growth 2022-2027
The following categories and subcategories are included:

Eyewear

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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Eyewear research and analysis database.

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