Demand for eyewear continues to grow in 2023 following several challenging years in Australia during pandemic-induced lockdowns; while demand for contact lenses remained strong during this difficult period (driven by repeat purchases online), sales of spectacles and sunglasses declined. Following the easing of lockdowns and various restrictions, Australians are now able to freely return to optical goods stores for eye tests and have new spectacles or contact lenses fitted.
Greater exposure to the blue light of digital screens was driven by lockdowns in Australia, as the local population spent a significant period of time working and studying from home, in addition to relying on screen-based entertainment such as video games or content streaming due to lack of mobility. This recent development is now linked to the increasing rate of myopia among Australians and is one of the most important trends for eyewear in the local market.
In the current economic climate, with local consumers struggling with lower disposable incomes to spend on premium or luxury goods, eyewear brands that position themselves as offering affordable alternatives have a competitive advantage. They include Specsavers, with the overall leading player in the local market known for offering a variety of budget or mid-priced products.
The key development in retailing for local eyewear is e-commerce. This distribution channel has been growing rapidly in Australia, especially since the emergence of the pandemic, and is projected to continue its penetration of eyewear over the forecast period.
Eyewear sales growth is expected to remain positive but stabilise over the forecast period. Within contact lenses, daily disposable lenses (DD) is set to continue driving overall growth, gaining further share from frequent replacement and conventional lenses, due to convenience and hygiene factors.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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